1 1 copyright universum 2008 copyright universum 2009 university report universum student survey...

11 Copyright Universum 2008

Copyright Universum 2009

University Report

Universum Student Survey 2009Italian Edition

Tor VergataBusiness

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Universum in the world

Universum annually surveys over 300 000 students and 80 000 professionals in 20 countries through our standardised research. In addition to this research we conduct research in several other countries through our consulting projects. The group head office is located in Stockholm and the regional head offices are located in

Philadelphia (America), Cologne (Europe) and Shanghai (Asia).

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Agenda

Survey facts & targeted students

University experience

Students’ career & Communication channel preferences

Students’ employer preferences

Employer rankings

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Tor VergataBusiness



1University Report

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Think about:• What differentiates your students from the other students in the country?• What does your ideal student profile look like?• Do your current students have that profile?

Content:• How has the survey been carried out?• What characterises your students regarding:- Age- Gender- Nationality & Ethnic background- Academic performance- Areas of study

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Methodology 1

Weighting: In our data collection we set targets by main field of study and educational institution. But in order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the targets.

Target students: University students from all educational years.

Data collection: Approximately 95% of data collection was conducted via an online survey, additional paper surveys collected at some key campuses. The online link was distributed primarily via university contacts (career centers and the educational institutions), the Universum Panel and different local partners.

Field period: October 2008 to April 2009 No. of educational institutions: 31

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Group 1:

Base of the group: Tor Vergata

Number of respondents: 367

Targeted students 1

Group 2:

Base of the group: Total (Business)

Number of respondents: 2 933

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Top findings - Students’ profile - Tor Vergata

Number of Tor Vergata students: 367

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Gender:

• 51% women and 49% men

Preferred industries:

• Marketing/advertising

• Management consulting

• Commercial banking

Career goals:

• To have work/life balance

• To be a leader or manager of people

• To have an international career

Age:

• Average age: 22,9 years

Perceived grade:

• Average grade: 7,3 (of 10)

Preferred departments:

• Marketing

• Consulting

• Finance

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Top findings - Students’ profile - Total (Business)

Number of Total (Business) respondents: 2 933

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Gender:

• 55% women and 45% men

Preferred industries:

• Marketing/advertising

• Management consulting

• Investment banking

Career goals:

• To have work/life balance

• To be a leader or manager of people

• To have an international career

Age:

• Average age: 22,8 years

Perceived grade:

• Average grade: 7,4 (of 10)

Preferred departments:

• Marketing

• Finance

• Consulting

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Age

SURVEY QUESTION:What is your year of birth?

THINK ABOUT: • What differences are there?• What characterises your students?

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19,99%

14,32%

34,11%

21,68%

5,88%

1,36%

2,65%

4,92%

19,95%

40,71%

25,68%

7,10%

1,37%

0,27%

10,54%

22,62%

30,59%

29,05%

5,14%

1,03%

1,03%

Less than 20

20 - 21

22 - 23

24 - 25

26 - 27

28 - 29

30 or above

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Nationality

SURVEY QUESTION:What is your nationality?

THINK ABOUT:Does these results match your expectations?

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98%

97%

95%

2%

3%

5%

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

Italian Other

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Educational institutions (1/1) 1

University University

LUISS Guido Carli Università degli Studi di PadovaPolitecnico di Bari Università degli Studi di ParmaPolitecnico di Milano Università degli Studi di PaviaPolitecnico di Torino Università degli Studi di PerugiaScuola Normale Superiore di Pisa Università degli Studi di Roma, La SapienzaTor Vergata Università degli Studi di SienaUniversità Cà Foscari di Venezia Università degli Studi di TorinoUniversità Carlo Cattaneo LIUC Università degli Studi di TrentoUniversità Cattolica del Sacro Cuore Università degli Studi di TriesteUniversità Commerciale Luigi Bocconi Università degli Studi di UdineUniversità degli Studi di Bari Università degli Studi di VeronaUniversità degli Studi di Bergamo Università di BolognaUniversità degli Studi di Genova Università di FirenzeUniversità degli Studi di Milano-Bicocca Università di Modena e Reggio EmiliaUniversità degli Studi di Napoli - Federico II Università di Pisa

SURVEY QUESTION: Which educational institution do you attend?



2University experience

Tor VergataBusiness


University Report

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University experience

Think about:• How satisfied are your students?• What areas of improvements are there?• What shall you focus on in the future?• What differentiates your students from the other students?• What can you learn from other universities?

Content:• How satisfied are your students? • What are their opinions on the Career Advisory Service?• How happy are they with the for example Teachers/lecturers/tutors & Choice of courses?• How happy are they overall with the university?

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Satisfaction - Career Advisory Service services

SURVEY QUESTION: How do you perceive the following services offered by your Careers Advisory Service?Scale from Yes, agree to No, disagree

THINK ABOUT:• What does the Career Advisory Service offer today?• What differentiates your students from the other students?• What potential areas can the Career Service Advisory Service focus on in the future?

The table is sorted by the number of students who have answered ”Yes, agree”

Tor Vergata Total (Business)

I have attended careers fairs and/or employer presentations on campus organised by the Careers Service.

22% 21%

Information about career opportunities is easily accessible on the Careers Service website and within the Career Service information centre.

17% 22%

I have used the university Careers Service to find part-time jobs, work experience and/or explore opportunities after graduation.

16% 15%

It is easy to find out about the range of services available at the Careers Service.

15% 21%

The Careers Service helped me to improve my CV/application forms, and covering letters.

8% 12%

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Satisfaction - Teachers/lecturers/tutors & Choice of courses

SURVEY QUESTIONS: The teachers/lecturers/tutors & The choice of courses(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

THINK ABOUT:• How satisfied are your students in general?• What differentiates your students from the other students?• Which areas of improvement are there?

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16%

58%

15%

9%

3%

18%

65%

7%

7%

4%

20%

64%

10%

5%

2%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

20%

57%

10%

10%

2%

17%

58%

10%

12%

4%

22%

55%

11%

9%

2%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Satisfaction - Reputation of the university & Environment of the university

SURVEY QUESTIONS: The reputation of the university & The environment of the university(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)


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35%

44%

11%

7%

3%

50%

39%

6%

3%

2%

55%

38%

4%

1%

2%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

21%

46%

17%

12%

4%

28%

48%

14%

8%

2%

36%

39%

13%

9%

3%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Satisfaction - Student life & University contacts with the business community

SURVEY QUESTIONS: The student life & The university's contacts with the business community(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)


2

21%

44%

19%

12%

4%

20%

46%

16%

15%

3%

21%

44%

18%

14%

3%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

16%

36%

19%

22%

8%

6%

43%

19%

26%

6%

11%

42%

22%

21%

3%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Satisfaction - Quality of the education & Administration of the university

SURVEY QUESTIONS: The quality of the education & The administration of the university(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)


2

16%

58%

14%

9%

2%

18%

67%

7%

5%

2%

22%

63%

10%

3%

1%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

10%

32%

25%

23%

10%

11%

37%

26%

20%

7%

8%

45%

31%

12%

3%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Satisfaction - Possibility to study abroad & Access to service facilities

SURVEY QUESTIONS: The possibility to study abroad & The access to service facilities(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)


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18%

38%

27%

12%

4%

13%

45%

28%

11%

4%

12%

42%

31%

14%

2%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

17%

46%

21%

12%

4%

17%

55%

17%

6%

4%

15%

50%

19%

12%

4%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Satisfaction - Access to boarding/apartments

SURVEY QUESTION: Access to boarding/apartments(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)


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4%

14%

54%

18%

10%

3%

10%

59%

14%

14%

2%

9%

58%

19%

12%

Very satisfied

Satisfied

Neutral

Dissatisfied

Verydissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Overall satisfaction

SURVEY QUESTION: How satisfied are you overall with your university?(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

THINK ABOUT:• How satisfied are your students with the university? • What differentiates your students from the other students?• Why do you think they are more or less pleased?

Tor Vergata 2009 Tor Vergata 2008 Total (Business)

How satisfied are you overall with your university?

4,0 4,1 4,0

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22%

62%

9%

7%

1%

27%

59%

5%

8%

1%

29%

61%

4%

5%

1%

Very satisfied

Satisfied

Neutral

Dissatisfied

Very dissatisfied

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Students’ career & Communication channel preferences

3University Report

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The Students’ career & Communication channel preferences

Think about:• What industries are most attractive? • Which departments are regarded as most attractive? Are employers likely to be facing challenges recruiting to certain departments?• What are the students’ career goals? Can the employers provide them with the opportunity to achieve these goals? Is this

communicated to the students?• Are the employers providing the students with information through the channels they prefer or use? Could they be missing large

student groups by failing to be present in one or more channels? Are they over communicating in channels that are not important to students?

Topics in this chapter:• Preferred industries• Career goals• Preferred communication channels• Actual communication channels

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Preferred industries (1/3)

PLEASE NOTE:

• The students chose up to three alternatives. Therefore, the total percentage exceeds 100 per cent.

THINK ABOUT:• Is the industry a problem for certain employers attractiveness? What industries are most attractive? • If an industry as a whole is seen as unattractive, employers could achieve good results by promoting the industry rather than their

company or organisation.

SURVEY QUESTION:In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

SURVEY QUESTION:In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

Industry Tor Vergata 2009 Tor Vergata 2008 Total (Business)

Marketing/advertising 29,16% 27,74% 30,50%Management consulting 24,25% 30,03% 21,50%Commercial banking 21,80% 14,25% 13,58%Accounting (public) 18,80% 4,33% 10,84%Government/public service 18,53% 16,79% 12,45%Financial services 14,71% 19,08% 14,02%Investment banking 10,63% 16,54% 14,77%Investment management 8,17% 6,87% 5,58%Private banking 7,36% 9,92% 7,89%Entertainment/media/public relations 7,08% 6,11% 11,69%Utilities 7,08% 5,60% 4,20%Airline/travel 6,81% 1,53% 4,85%Non-profit 6,81% 4,33% 4,45%

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Career goals

SURVEY QUESTION:Below is a list of nine possible career goals. Which are most important to you?

PLEASE NOTE: • The students chose up to three alternatives. Therefore, the total percentage exceeds 100 per cent.• The table is sorted by how popular each career goal is amongst the Tor Vergata students. THINK ABOUT:• Are these career goals what you expected?

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14%15%

57%

43%

41%

38%

36%

27%

28%

16%

14%

56%

48%

38%

38%

36%

25%

24%

19%

53%

50%

36%

33%

37%

27%

30%

17%

To have work/life balance

To be a leader or manager ofpeople

To have an international career

To be secure or stable in my job

To be competitively orintellectually challenged

To be entrepreneurial orcreative/innovative

To be autonomous orindependent

To be dedicated to a cause or tofeel that I am serving a greater

good

To be a technical or functionalexpert

Tor Vergata 2009

Tor Vergata 2008

Total (Business)

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Preferred communication channels - Top 10

SURVEY QUESTION:How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

PLEASE NOTE:• The graph is sorted by the ten most preferred channels amongst the Tor Vergata students.THINK ABOUT:• Which communication channels have the employers used in their communication with the target group?• Is there a mismatch between the channels they have used and the preferred ones?

3

12%

9%

14%

9%

51%

29%

24%

23%

21%

20%

20%

13%

47%

23%

25%

27%

20%

16%

13%

13%

Employer presentations oncampus

Career services department atyour university

Employer sponsored events

Employer websites

Career websites/Internet jobboards

Internship/co-op programs/workplacement

Case studies/workshops

Acquaintances employed by thecompany/organisation

Employer recruitment brochures

Advertisements in studentpublications

Tor Vergata

Total (Business)

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Actual communication channels - Top 10

SURVEY QUESTION:How have you mainly learned about these employers?

PLEASE NOTE:• The graph is sorted by the ten most frequent actual channels amongst the Tor Vergata students.THINK ABOUT:• Which communication channels have the employers used in their communication with the target group?

3

16%

14%

16%

13%

39%

23%

21%

20%

20%

19%

17%

17%

43%

19%

23%

19%

22%

17%

17%

15%

Employer websites

Friends and family

Advertisements on the Internet

Advertisements on TV

Advertisements in print media

Career websites/Internet jobboards

Employer presentations oncampus

Career fairs

Fellow students

Employer sponsored eventsTor Vergata

Total (Business)

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Actual vs. preferred communication channels - Top 10 - Tor Vergata

SURVEY QUESTIONS:• How would you prefer to gather information about potential employers? Please select a maximum of three alternatives• How have you mainly learnt about these employers? Please select as many as applicable

THINK ABOUT:• Which communication channels have you used in your communication with the target group?• Is there a mismatch between preferred and used channels?• Are there any channels to focus on in the future to communicate with students?

3

12%

9%

13%

20%

20%

21%

23%

24%

29%

51%

13%

8%

14%

19%

4%

16%

44%

16%

13%

24%Employer presentations

on campus

Career servicesdepartment at your

university

Employer sponsoredevents

Employer websites

CareerWebsites/Internet Job

Boards

Internship/co-opprograms/work

placement

Casestudies/workshops

Acquaintancesemployed by the

company/organisation

Employer recruitmentbrochures

Advertisements instudent publications

Proportion of the students that prefer to usethe channel

Proportion of the same students who haveused the channel to learn about their Idealemployers

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Actual vs. preferred communication channels - Top 10 - Total (Business)

SURVEY QUESTIONS:• How would you prefer to gather information about potential employers? Please select a maximum of three alternatives• How have you mainly learnt about these employers? Please select as many as applicable

THINK ABOUT:• Which communication channels have you used in your communication with the target group?• Is there a mismatch between preferred and used channels?• Are there any channels to focus on in the future to communicate with students?

3

13%

11%

13%

14%

16%

20%

23%

25%

27%

47%

18%

21%

20%

11%

6%

23%

15%

16%

56%

21%Employer presentations

on campus

Employer websites

Employer sponsoredevents

Career servicesdepartment at your

university

CareerWebsites/Internet Job

Boards

Internship/co-opprograms/work

placement

Employer recruitmentbrochures

Casestudies/workshops

Acquaintancesemployed by the

company/organisation

Career fairs

Proportion of the students that prefer to use thechannel

Proportion of the same students who haveused the channel to learn about their Idealemployers

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Students’ employer preferences

4University Report

32

Students' employer preferences

Think about:

• Are the components that employers are focusing on important and attractive to the students? Or are they wasting time and money communicating things that are not that important to the students?

• Are there other attributes that are attractive to students that employers can deliver on? Should these be included in their external communication?

Topics in this chapter:• Importance of the Drivers of Employer Attractiveness• Importance of the attributes within each driver: - Employer Reputation & Image - Job Characteristics - People & Culture - Remuneration & Advancement Opportunities

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33

The Drivers of Employer Attractiveness 4

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Top findings - Importance of the Drivers of Employers Attractiveness - Tor Vergata

The ten overall most important attributes:

1. Professional training and development (Job Characteristics)

2. Challenging work (Job Characteristics)

3. Offers a creative and dynamic work environment (People & Culture)

4. Good prospects for high future earnings (Remuneration & Advancement Opportunities)

5. Clear path for advancement (Remuneration & Advancement Opportunities)

6. Good reference for future career (Remuneration & Advancement Opportunities)

7. Will enable me to have good work/life balance (People & Culture)

8. Competitive base salary (Remuneration & Advancement Opportunities)

9. Leadership opportunities (Remuneration & Advancement Opportunities)

10. Offers a friendly work environment (People & Culture)

The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the

drivers in accordance with how important they perceive them.

4

20%

28%

25%

27%

Employer Reputation & Image

Job Characteristics

People & Culture

Remuneration & Advancement Opportunities

35

Top findings - Importance of the Drivers of Employers Attractiveness - Total (Business)

The ten overall most important attributes:

1. Challenging work (Job Characteristics)

2. Professional training and development (Job Characteristics)

3. Offers a creative and dynamic work environment (People & Culture)

4. Good prospects for high future earnings (Remuneration & Advancement Opportunities)

5. Clear path for advancement (Remuneration & Advancement Opportunities)

6. Will enable me to have good work/life balance (People & Culture)

7. Good reference for future career (Remuneration & Advancement Opportunities)

8. Opportunities for international travel (Job Characteristics)

9. Offers a friendly work environment (People & Culture)

10. Offers interaction with international clients and colleagues (People & Culture)

The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the

drivers in accordance with how important they perceive them.

4

20%

28%

25%

27%

Employer Reputation & Image

Job Characteristics

People & Culture

Remuneration & Advancement Opportunities


Tor VergataBusiness


Employer rankings

5University Report

37

Employer rankings

Think about:• How can the employers improve their position on the rankings? • What actions can be taken?• Do they have to improve their visibility or do they have to focus in building a stronger Employer Brand?

Topics in this chapter:• Ideal Employer ranking

5

38

Ideal Employer ranking 2009 - Top 30 - Tor Vergata

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Intesa Sanpaolo 1 20,93% 2 Fiat Group 15 6,98% 12Unicredit Group 2 19,48% - Barilla 17 6,69% 38Ferrari 3 16,28% 2 BNP Paribas 17 6,69% 15Procter & Gamble 4 15,41% 4 L'Oréal 17 6,69% 41European Central Bank 5 14,24% 1 J.P. Morgan 20 6,40% 6Apple 6 13,08% - Accenture 21 6,10% 26Google 7 11,05% 7 Ferrovie dello Stato 21 6,10% 39Ernst & Young 8 9,59% 12 Valentino 21 6,10% 10McKinsey & Company 8 9,59% 10 Benetton 24 5,52% 26Enel 10 8,43% 17 BMW 24 5,52% 16Poste Italiane 11 8,14% 17 Johnson & Johnson 26 5,23% 24ENI 12 7,85% 9 Morgan Stanley 26 5,23% 32Deutsche Bank 13 7,56% 21 Nokia 26 5,23% 8Giorgio Armani 13 7,56% 5 The Boston Consulting Group 26 5,23% 41Coca-Cola 15 6,98% 26 IKEA 30 4,94% 32

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work, your five Ideal Employers.

PLEASE NOTE:• The table is sorted by the number of Tor Vergata students who have picked each employer as one of their Ideal Employers.

5

39

Ideal Employer ranking 2009 - Top 30 - Total (Business)

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Ferrari 1 15,04% 1 Fiat Group 16 7,91% 12Apple 2 13,81% - Barilla 17 7,38% 13Giorgio Armani 3 12,65% 3 Mondadori 18 6,71% 10Intesa Sanpaolo 4 12,39% 2 ENI 19 6,67% 29Google 5 11,74% 6 Ernst & Young 20 6,48% 26Procter & Gamble 6 10,96% 5 The Boston Consulting Group 21 6,43% 24L'Oréal 7 10,12% 8 Valentino 22 6,06% 11European Central Bank 8 9,56% 4 Benetton 23 5,94% 9Unicredit Group 9 9,02% - Nokia 24 5,94% 7Coca-Cola 10 8,99% 14 J.P. Morgan 25 5,63% 15LVMH Moet Hennessy Louis Vuitton

11 8,48% 34 PricewaterhouseCoopers 26 5,50% 21

BMW 12 8,36% 19 Microsoft 27 5,47% 23McKinsey & Company 13 8,07% 17 Goldman Sachs 28 5,32% 25IKEA 14 7,96% 20 KPMG 29 5,22% 28Deutsche Bank 15 7,94% 16 Porsche 30 5,11% 31

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work, your five Ideal Employers.

PLEASE NOTE:• The table is sorted by the number of students within the Total (Business) population who have picked each employer as one

of their Ideal Employers.

5



University Report

Tack !

Julie Giraud-AvrilItalian UR Manager+33 6 88 88 16 42

[email protected]

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