Landscape Business Marketing

Plant: Jasmine

Term: Marketing

Winter JasmineJasminum nudiflorum• Plant type: Groundcover, Vine • USDA Hardiness Zones: 6b to 11a • Height: 24" to 48" ,Spread: 48" to 96" • Exposure: partial shade to full sun • Bloom Color: Yellow • Bloom Time: winter • Leaf Color: Green • Growth Rate: fast • Form: Rounded, Spreading or horizontal, Weeping • Landscape Uses: Arbor, Cascades, Erosion control,

Foundation, Ground cover, Massing, Screen, Standard • Looks similar to forsythia but blooms 4-6 weeks earlier

Marketing

• The business activity of presenting products or services in such a way as to make them desirable

• For Landscapers, marketing is getting clients

• You can do great work, but if no one will hire you, your business will not succeed

Landscape businesses

• Gallop poll results: 67% of respondents said that good references and reputation was the most important factor in choosing a landscape business

• “Word of mouth” advertising• Protect your reputation• “If a client is pleased with your work they

will tell 1 person. If they are upset, they will tell 5 people”

Marketing Materials

• Business Cards

• Leave them at garden centers, bulletin boards, extension service

• Pass out extras to current clients so they can share

Which do you think looks best?

• Use the best quality you can possibly afford

• Don’t give too much information

• You can pay for your cards in 1 or 2 good jobs

Marketing Materials

• Brochures– Post at garden centers– Hand out to clients

• Gives you more room to show off your business

Marketing Materials

• Website will pay for itself if done well

• Good Ones– http://www.dougbibb.com/– http://boyerlandscapes.com/– http://readinglandscapesinc.com/

• Not so good– http://www.jdlawnservice.com/

Marketing Materials

• Phonebook – Yellow Pages

• Relatively expensive

• Used more by older people than younger

Marketing Materials

• Newspaper ads– Expensive

• Hard to stand out without spending a lot.

Make a business card

• Open Microsoft Word• Click on “File”• Click on “New”• On the right side, type “Business Card” in the search box• Select a form & download it.• Customize the picture• Enter your information• Print a test sample on regular paper• Have Mrs. Hilleary check it before printing on card paper.