1 objective …. review the oil & gas opportunity and strategy accounts including … – cnpc...
TRANSCRIPT
1
Objective ….
Review the Oil & Gas opportunity and Strategy
Accounts including…– CNPC…BGP, CNPCSE, CPFinance– PetroChina– CNOOC…CNOOC Ltd.
2
Customer OverviewCNPC
One of the world’s leading integrated energy company, rank No.10 in the world oil company
China largest producer and supplier of crude oil and natural gas
Operation covers all upstream and down stream activities in O&G
Current total assets $88.6B
PetroChina
The largest subsidiary of CNPC, IPO company
Exploration, development and production of crude oil and natural gas;
Refining, transportation, storage and marketing, including import and export, of crude oil and petroleum products;
Production and sale of chemical products; and
Transmission, marketing and sales of natural gas.
3
Organization Chart - CNPCCNPC
One of them is PetroChina
Installation BaseBGP, CPFinance – Oracle
CNPCSE - PFST
4
Organization Chart - PetroChina
Four major biz units as P/L centers
5
Earnings
CNPC
2001 2002 2003
Revenue ($M) $41,383 $45,685 $57,263
EBIT ($M) $5,234 $6,452 $8,754
PetroChina
2001 2002 2003
Revenue ($M) $29,074 $29,448 $36,599
EBIT ($M) $8,208 $8,342 $11,846
6
BGP Achievement Review
Generate the best practice in the industry and comply with BGP business process management
Build up a scalable and integrated ERP system
FIN,OFA,OSA,EAM,PJRM,Project Contracts,Balanced Scorecard,Internet Expenses,Payroll,iLearning,Collaboration Suite,
Implementation ResultImplementation ResultImplementation ResultImplementation Result
Implementation ModuleImplementation ModuleImplementation ModuleImplementation Module
Project GoalProject GoalProject GoalProject Goal
Oracle system encloses advance management methodology in strategic design & planning,and consolidate the business process thru best practice
Oracle system ties up business process and enterprise strategy closely
7
CNPC SE Overview – PFST installation Base
Wholly owned subsidiary of CNPC
Supplier of petroleum and petrochemical equipment and contracting service
Packaged service of oilfield exploration and development
Equipment leasing service to O&G industry
O&G consulting service
Engineering service to global petroleum and petrochemical project
8
Earnings
CNPC SE
2001 2002 2003
Revenue($M) $425 $726 $1,359
EBIT ($M) $16 $19 $60
9
CNPC SE Company structure
C o m p a n y S truc tu re
G re a t W a ll D rillin g C o m p a nyG W D C
C h ina N atio n a l L o gg in g C o.C N L C
C h in a P e tro le u m E & C C o.C P E C C
C h in a P e tro leu m T & D C o.C P T D C
C N P C S E
10
CNPC / PetroChina Coverage Map
客户名称 Modules Purchased
PAR
TNER
NA
ME
PUR
CH
ASE
DA
TE
China Petroleum Finance
Co., Ltd. FIN KPMG
2001/ 11/ 30
CNPC BGP FIN,OFA,OSA,EAM,PJ RM,Project
Contracts,Balanced
Scorecard,Internet
Expenses,Payroll,iLearning,Collabor
ation Suite, BearingPoint 2003/ 5/ 29
CNPC SE PeopleSoft Financials, HCM N/ A 2002,2004
PetroChina LangChao - Local vendor
Note:
CNPCSE HQ and its subsidiaries license PFST finance
CNPCSE HQ and CPTDC license PFST HCM
16
CNPC Approach
Must take care of Group
Principle: Create “Diversified and complex scenario with focusing on Install Base
Leverage Install Base:– BGP/CNPC – Upsell additional name users– CNPCSE/CNPC – roll-out HCM : wait for success story
Focused penetration with project success Leverage w/ Mercer to strategy HCM into
– CNPCSE
– Even CNPC
Partner with Langchao & BP
Find other biz. Unit under CNPC Group to sell
17
Petrochina Approach
PetroChina Status– PetroChina Intl./PetroChina – Finance :Proposal
submitted, progress holding– PetroChina HQ/PetroChina – ERP : qualification
PetroChina ERP approach:– Propose partially, need to qualify:
1. Fin + HR, Back office2. CRM – Front Office3. Upstream4. JDE
See any chance of “spin off” project such as:– SHE chance?– ICM??
18
CNPC/PetroChina Account Strategy
Compete with SAP– Avoid the frontal competition with SAP– Avoid one-stop shopping game and roll-out to all– Oracle try to win partial deals with super-start solution or
from installation base– Extend CNPC competency to influence PetroChina deals
Path Forward– Interview BGP and CNPCSE to refine the sales strategy– Ensure BGP or CNPCSE’s success story to explore CNPC
opportunity– Re-align with PetroChina to qualify any opportunity– Re-align with partner to re-position Oracle solution
19
Support Needed
Management strategic mid-term commitment:–Attack SAP “Cash Cow” “Easy Money” –“mission Impossible”s possible target–“Resource Hole”–Battle vs. Fight, Army vs. soldier–Need HC for Energy Industry
Metal Oil & Gas