ONLINE BUSINESS BOOTCAMP

Getting Potential Clients to Your Site

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“ “How do you get your website to show up in the vast space that is google?

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HOW WILL PEOPLE FIND YOU

➤ Direct people there

➤ SEO ➤ Google Analytics

Potential Clients to Your Site l Module Three

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BUILD RELATIONSHIPS

➤ Find different, but similar entrepreneurs ➤ Cross promotion

➤ Giveaways ➤ Joint venture

Getting Potential Clients to Your Site l Module Three

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Potential Clients to Your Site l Module Three

IDEAL CLIENT WORKSHEET

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YOUR IDEAL CLIENT PROFILE

➤ Consider this when developing your free content (blogs, videos, webinars, podcasts, optins)

Challenges?

Stumbling blocks?

Stressors in life?

Concerns?

Potential Clients to Your Site l Module Three

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WHAT WORDS OR PHRASES WOULD THEY BE

SEARCHING FOR?

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Potential Clients to Your Site l Module Three

SEARCH ENGINE

OPTIMIZATION

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SEO

➤ Headlines

➤ Page titles ➤ Custom URL ➤ Content

Getting Potential Clients to Your Site l Module Three

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HEADLINES

➤ Headline for blog post

➤ Headline for page ➤ This is where knowing what your ideal client is

googling is of the utmost importance

Getting Potential Clients to Your Site l Module Three

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PAGE TITLES

➤ Different from headline

➤ Simply what you name your page ➤ Use concise descriptors ➤ Avoid page one, blog 5

Getting Potential Clients to Your Site l Module Three

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CONTENT

➤ Create content for ideal clients, not search engines

➤ Create fresh content ➤ Make content shareable

Getting Potential Clients to Your Site l Module Three

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Potential Clients to Your Site l Module Three

TRACK HOW PEOPLE GET TO YOUR SITE

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GOOGLE ANALYTICS

➤ Best tool ➤ Easy to use with any website

➤ Quick tutorial

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Potential Clients to Your Site l Module Three

JOT DOWN 20 SEARCH WORDS, PHRASES THAT

YOU IDEAL CLIENT MIGHT

GOOGLE

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UP NEXTBonus: How to Build a Website

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Module 4: Marketing

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