10 TIPS

Michelle Lotia, Senior UX Researcher @mblotia

FOR GETTINGUX RESEARCH OFF THE GROUND

1 Define “UX research”.

Observing how and why people interact with products so we can make productsmore usable and more valuable

WHAT PEOPLE DO

HOW MANY & HOW MUCH

WHAT PEOPLE SAY

WHY & HOW

BEHAVIOURS

ATTITUDES

QUALITATIVE QUANTITATIVE

http://www.nngroup.com/articles/which-ux-research-methods/Adapted from Christian Rohrer,

WHAT PEOPLE DO

HOW MANY & HOW MUCH

WHAT PEOPLE SAY

WHY & HOW

BEHAVIOURS

ATTITUDES

QUALITATIVE QUANTITATIVE

http://www.nngroup.com/articles/which-ux-research-methods/Adapted from Christian Rohrer,

UX RESEARCH OPTIMISATION

MARKET RESEARCH

2 Collaborate with market research on strategic work.

3 Create an optimisationfeedback loop.

ALTERNATIVES

WHAT PEOPLE SAY

HOW MANY & HOW MUCH

QUANTITATIVE

OPTIMISATION

WHY & HOWQUALITATIVE

UX RESEARCH

http://www.nngroup.com/articles/which-ux-research-methods/Adapted from Christian Rohrer,

REASONS

4 Start small and achievable with a current pain point.

5 Research light. Insight, not deliverables.

6 Get your team involved in the research.

7Prioritise. You can’t do research on everything.

8 Shift from making it usable to making it valuable.

9 Some research is better than no research.

10 Empathise.

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Define “UX research”.

Collaborate with market research on strategic work.

Create an optimisation feedback loop.

Start small and achievable with a current pain point.

Research light. Insight, not deliverables.

Get your team involved in the research.

Prioritise. You can’t do research on everything.

Shift from making it usable to making it valuable.

Some research is better than no research.

Empathise.

QUESTIONS?

Michelle Lotia @mblotia