10 tools to sell anything online diy marketing for entrepreneurs
TRANSCRIPT
10 tools to sell
anything online
DIY marketing for entrepreneurs
about Black Leopard Public Relations
- I am Nicole Nurse, the founder of Black Leopard Public Relations.
- I am an entrepreneur who works with entrepreneurs.
- Started the business because I saw a need: entrepreneurs understand their product but not their marketing.
- Work with established entrepreneurs who need media presence and marketing knowledge.
what’s your entrepreneur story?
my story
Accidental Entrepreneur
-degree in English Literature from U of T
-post-graduate certificate in PR
-6 years of working experience in
communications-no job
It was time to sell my skills ...on my own.
Started out with no biz experience & plenty of marketing knowledge
Skills
Custom marketing coachingAnalyzing and counselling clients to improve their current marketing practices
Strategic marketing planningDelivering 1 year marketing plans.
Media managementCreating collaborations for clients with traditional media and new social media networks to increase sales and customer awareness for clients.
All businesses want media management.
entrepreneur on a budget
Large marketing & PR firms will manage your media
presence for a high price.
expert pr & marketing costs
Media monitoring systems track client influence, mentions and what media you (the client) should be collaborating with for the greatest customer outreach.
$$$$Media monitoring
subscriptions cost thousands
expert pr & marketing costs
They have a large network of media they collaborate with on a regular basis that will tell their client stories.
They have staff hired to pitch stories to the media.
They have staff hired to manage & maintain good relationships with media and influencers on behalf of their clients.
8 hrs/daymaintaining relationships
takes time
expert pr & marketing costs
They pay for advertising:
-paid likes & followers
-product placement
-billboards
-giveaways and more...
$$$$advertising costs thousands
expert pr & marketing costs
They have in-house graphic designers:
-create eye-catching websites
-design images that are branded & consistent
-produce content quickly & professionally
$$$$graphic design costs
thousands
What can an entrepreneur on a budget do?
How can you reach your customers all by yourself?
First, take a deep breath and remember...
You won’t always be
broke.Your business will get better
if you work on it.
remember your why.
Remember why you started and what keeps you going.
Marketing is all about telling that story to your customer
in a variety of ways.
what’s your why?
do what you can
with what you have.
focus on your customers
not what you don’t have.
do one thing really well
Invest in your strengths.
just startwith what you have.
10 tools to sell
anything online
DIY marketing for entrepreneurs
DIY pr & marketing - tool #1
Media monitoring systems track client influence, mentions and what media you (the client) should be collaborating with for the greatest customer outreach.
mention .com
DIY media monitoringMonitor your biz around the webReceive alerts when your business is mentioned.
Key words, hashtagsJump in conversations your customers are having.
Beats Google AlertsHas sent me more alerts than Google Alerts. Especially better in capturing Instagram mentions.
$29/mofree 14 day trial
diy pr & marketing - tool #2
Pitch stories to the media.
Grow your network of media you collaborate with on a regular basis that will tell your stories.
helpareporter.com
DIY media pitchingPitch directly to traditional media TV, radio and magazine reporters look for stories, products and services like yours to promote. Pitch to bloggersPresent your brand story to bloggers with influence.
Frequent AlertsGet alerts up to 3 times a day. Give yourself enough time in advance to prepare a good article, story or pitch.
$0free media pitching
diy pr & marketing - tool #3
DIY graphic design:
-create eye-catching websites
-design images that are branded & consistent
-produce content quickly & professionally
canva.com
DIY graphic designUse professionally designed templates Access pre-designed templates for every social media platform.
Create custom designsAccess stickers, fonts, photos and other graphic elements to create your own designs.
Canva for businessSaves your logos, brand colours and gives access to your whole team.
$0free graphic design
$1 stock images & some graphics
diy pr & marketing - tool #4
DIY graphic design:
-create eye-catching websites
-design images that are branded & consistent
-produce content quickly & professionally
pexels.com
DIY graphic designUse copyright free imagesImages to use for your promo material.
High quality photosHigh resolution photos that will look great on your website.
Refreshed oftenNew photos to choose from. Get new photos you don’t already see everywhere on the web. Sourced from several photo websites.
$0free stock images
diy pr & marketing - tool #5DIY email marketing:
-grow your network & keep in touch
-create eye-catching emails that customers will open
-design images that are branded & consistent
-produce content quickly & professionally
mailchimp.com
DIY email marketingA/B test to see what worksSend different email designs to specific lists to see what works.
Pre-designed templatesAttractive pre-designed templates with examples you can copy.
StatisticsSee who has opened your email and who has clicked on your offers.
$0free email marketing
diy pr & marketing - tool #6DIY media monitoring:
-create posts that are informative, entertaining and straight to the point
-keep track of what people are clicking on
-shorten long links, keep your posts attractive
-create customized links that only you can use
bitly.com
DIY media monitoringMonitor clicksSee the response rates to your posts through link click rates.
Custom linksCreate custom links with your biz name and keywords included.
Shorten linksCreate elegant, shorter links to fit within social media posting restrictions.
$0free media monitoring
diy pr & marketing - tool #7, 8 & 9DIY customer outreach:
-stay in contact with your customers directly
-communicate & share with customers and team members
-strengthen customer relationships
google.com
DIY customer outreachGoogle AnalyticsMonitor your website’s performance and popularity. Clicks where visitors are coming from and how long they stay on your site.
Google HangoutsTalk to your remote clients face to face, send documents, make presentations, pitch etc.
Google DriveShare documents with your clients and your team from anywhere.
$0free customer outreach
diy pr & marketing - tool #10DIY video marketing:
-create short or long videos
-tell your story with music, text and graphic elements
-pleasant production customers will watch over & over again
magisto.com
DIY video marketingTell your story with musicChoose from a variety of new and modern music to add feeling to your images.
Customize or systematizeChoose the images or videos to combine in one longer video or have the system select the images for you. A new video will be created automatically for you.
Ideal format for posting to socialCreate several versions of your video for posting to different social media platforms with restrictions.
$0free video marketing
entrepreneur on a budget-it is possible to market
yourself online-grow your biz & income
-I could never have imagined when I started
that I would be here today
So what if you still need help?
Serving entrepreneurs like you is what I do.
Book a customized marketing session with me $100 + tax-1 hour session of your current marketing practices and business goals-1 hour session of marketing coaching wherever you are-1 manual of marketing instructions and suggestions customized for your business
Learn more
now is the time.
