The Top 10 WaysBlogs Will DriveYour Business

By Derrick Sorles & Michael Snellwww.YourBusinessMDs.com

Blog, Blog, Blog...

• WHAT ARE THESE CREATURES?

• NOT a “new” tool• More widely used applications• User-Friendly / Search Engine Friendly• Inexpensive• Effective• They are cumulative and last forever.

Marketing Yesterday and Today

Yesterday(Web1.0)

• Direct Mail

• Web Sites

• Direct Sales

Today (Web 2.0)

• Email

• Blogging

• Webinars, Audio and Video Podcasts

Web 2.0Web 2.0 encompasses all of the

participative and exchanging Web-based tools available to create an Internet

presence:

Social Networks,

Blogs, Podcasts and Wikis.

How Can You Use Blogs

• Company / industry news

• Brand development

• Product/service information

• Generating buzz

• Top customer stories

• Lead generation

Why you should be blogging

sooner, rather than later

Top 10 Ways Blogs Drive Business10. Blogs are one of the least

expensive methods to create buzz and get the word out to the world on you, your company, and you areas of

expertise.

FREE

UNDER $50 Annually

$750 Professional Delivery

9. People doing key word searches via search engines will find your

blog, not necessarily your website.

Dynamic Vs. Static

No tags necessary-No IT people

The pull power of words

8. Blogs humanize you and create an organic, powerfully evolving

user experience.

Organic Vs. Sanitized

5th “P” of marketing participation

Threaded comments

7. Blogs are an amazing tool and platform to showcase your knowledge and expertise

interactively.

Online magazine / talk show

Demonstrate your expertise

Create “hub” of relative information

6. Prospects are constantly searching the web for information, deals and opportunities-will they find you or

your competition instead?

Power of “key word searches”

The “new yellow pages”

Power of Google page one

5. Develop yourself as the thought leader in your industry.

“PULL” the world to you

Lead generation

Speaking engagements/publishing

4. The winners in the blogosphere will be those who host the very best

content and inspire conversations.

Be the “must go-to site”

Facilitate conversations uniquely

Generate buzz-viral & WOMA potential

3. A blog allows you to be the producer and star of your own show-a business

celebrity.

Full multi-media capability

Website-like appearance

Vibrant, high-quality presentation

of you and your work

2. The shelf life of blog posts can remain on the web forever.

Print & Display Ad shelf-life

Traditional costs of print advertising

The power of more and more words

that can live on the Internet forever

1. If you aren’t out there, your competitors will be.

First mover advantage

Build trust, credibility and loyalty

The time is now!

What do I blog about?Industry / product news / trends

FAQ

Book reviews and related products/services

What is of interest to your clients?

Share personal stories-client testimonials

Reference Articles

How do I get started?Accept the cheese has been moved!

Don’t be afraid-EXPLORE!

Consider Web 2.0 an exciting new frontier to pioneer -- an

opportunity,an adventure -- not more work!

For more info contact us:Michael SnellDerrick Sorles

www.YourBusinessMDs.com(773) 878-5323

derrick @ BusinessBloggingConsultants.com