Presentation to City Council January 23, 2017

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10-Year Sport Tourism Strategy

Brad Beckett

Manager, Sport & Event Development, Tourism PG

Erica Hummel

Leanne Schinkel

Manager, Community Partnerships, City of PG

CEO, Tourism PG

Presenters

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Background

City of PG and Tourism PG partnership Goal: A 10-Year Sport Tourism Strategy to guide us forward post-2015 Games RFP process, selected Laura Plant Consultants Timeline: August 2016 – November 2016

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Process

Reviewed previous PG Sport Tourism Strategies Researched eight other communities to determine transferable lessons Consulted with influential sport stakeholders via phone and email Consulting team spent two days touring city and venues Held consultation workshop for LSOs (October)

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Five Key Recommendations

1. Expand current sport tourism best practices 2. Establish funding 3. Facilitate local sport organization (LSO)

networking 4. Identify sport hosting capacity 5. Create a Sport Tourism Action Team (STAT)

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Seven Strategies

1. Develop Sport Event Hosting Grant 2. Create Sport Hosting Calendar 3. Host Annual LSO Meeting 4. Identify Sport Hosting Capacity 5. Identify Event Classification 6. Create Sport Tourism Action Team (STAT) 7. Develop Business Directory

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1. Develop a Sport Hosting Grant

Rationale: The most successful sport tourism destinations support the growth of events with a sport hosting grant. Responsibility: City of PG, with support from Tourism PG Budget: $50,000 in 2017 Note: Tourism PG MRDT dollars must solely be spent on tourism marketing initiatives. TPG will support this program with marketing dollars.

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2. Create Sport Hosting Calendar

Rationale: An important tool for monitoring booked sport events, identifying gaps in hosting schedule, and managing capacity. Responsibility: Tourism PG, with support from City of PG Budget: $0 (staff time)

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3. Host Annual LSO Meeting

Rationale: An opportunity to foster networking, collaboration, and relationship building among LSOs as well as communicate with Tourism PG and City of PG staff. Responsibility: Tourism PG, with support from City of PG Budget: $500 (catering and room rental)

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4. Identify Sport Hosting Capacity

Rationale: Proactively identifying capacity sets a foundation for smart bidding and reducing event hosting fatigue. Responsibility: Tourism PG, with support from City of PG Budget: $0 (staff time)

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5. Identify Event Classification

Rationale: Separating events into class structure assists in identifying the impact on sport hosting capacity. This tool will also allow for more strategic bid selection. Responsibility: Tourism PG, with support from City of PG Budget: $0 (staff time)

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6. Create Sport Tourism Action Team

Rationale: The most successful sport tourism destinations have created a team of influential stakeholders that can work together to address a variety of issues that arise when pursuing and hosting sport events. Responsibility: Tourism PG, with support from City of PG Budget: $0 (staff time)

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7. Develop Business Directory

Rationale: The business community plays an important role in sport hosting through sponsorship. This strategy streamlines the process for both businesses and LSOs. Responsibility: Tourism PG, with support from City of PG Economic Development Department Budget: $0 (staff time)

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Timeline

DATE ACHIEVED GOAL

Early 2017 Sport Event Hosting Grant

Mid 2017 Begin Identifying Sport Hosting Capacity

Create Sport Hosting Calendar

Begin Business Directory (ongoing)

Late 2017 Identify Sport Event Classifications (ongoing)

First Annual LSO Network Event

Late 2018 Identify STAT Team Members, Begin Recruitment

2019 Launch STAT Team with Identified Roles

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Thank you! Questions?

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10-Vear Sport Tourism Strategy