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11 ACTIONABLE SEO TIPS & TRICKS YOU CAN USE TODAY!

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IMPLEMENT WEBMASTER TOOLS

Install both Google Search Console (Webmaster tools) & Bing Webmaster Tools.

WELCOME TO SEARCH CONSOLE

Provides insight on what Google can see about your website including search queries, technical issues and the number of pages indexed.

Installation guide - http://whdot.net/1G9KnbU

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IMPLEMENT WEBMASTER TOOLS

• Requires a Google Account

• Easy to Install

• Simple to use

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CONNECT GA & SEARCH CONSOLE

Connecting the two Google properties will provide you with search query and landing page data

within Google Analytics.

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LOGIN TO GA

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EDIT WEBMASTER TOOLS SETTINGS

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SELECT WEBMASTER TOOLS PROFILE

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GA & SEARCH CONSOLE LINKED

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IMPLEMENT AN XML SITEMAP

An XML file that lists URLs along with additional metadata about each so that search engines can

intelligently crawl the site.

CREATE AN XML SITEMAP

URL, Priority, Frequency, Modified Date

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TOOLS TO CREATE AN XML SITEMAP

SUBMIT YOUR XML SITEMAP

More information can be found at http://www.sitemaps.org/

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FIX 404s WHERE POSSIBLE

As websites evolve errors occur. These to need to be either fixed or redirected where possible to

retain website integrity and improve user journey.

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USE SEARCH CONSOLE TO IDENTIFY THE ISSUES

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OTHER TOOLS TO DETECT 404s

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IMPROVE PAGE SPEED

Becoming more important for both users and search engines. Improved page speed can lead to

an increase in conversion.

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EVERYONE LIKES A FAST WEBSITE

https://developers.google.com/speed/pagespeed/insights/

47% of consumers expect a web page to load in

2 seconds or less

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TOOLS TO CHECK PAGE SPEED

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UTILISE STRUCTURED DATA

“Structured data markup" is a standard way to annotate your content so machines can

understand it

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STRUCTURED DATA MARKUP

• Schema.org• schema-

creator.org• Structured Data

Testing ToolEnhanced Presentation in Search Results

Answers from the Knowledge Graph

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CONDUCT THOROUGH KEYWORD RESEARCH

Understand what your users are searching for by research both head and long-tail terms. At this

point you should also be mining competitor terms.

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IDENTIFY KEYWORD TOPICS

A keyword topic provides more value than a single term and will convert better

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THERE ARE A RANGE OF KEYWORD TOOLS

SEMRushwww.semrush.com

Google Trendswww.google.com/trends

Keyword Toolwww.keywordtool.io

TermExplorerwww.serpiq.com

There are manykeyword tools including Hubspot, often using Google data

Adwords Keyword Planneradwords.google.com/keywordplanner

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CREATE USER FOCUSED CONTENT

Think of your website like a shop. Your content is your staff, informing and advising users.

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APPEARING AT THE MOMENT OF SEARCH

DecisionIntentConsiderationAwareness

UTILISE ALL THE USER JOURNEY STAGES

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CREATE TARGETED EDITORIAL CONTENT

Create user-led content, based on common search query topics –write for queries, NOT keywords

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CONTENT MARKETING – WHITE.NET/SEO-MYTHS

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DON’T OBSESS OVER RANKINGS

Search visibility is the bi-product of good SEO not the goal.

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CREATE LOCAL LISTINGS

A large part of Local SEO is based on having local listings such as Google Local, Bing, Yelp,

TouchLocal.

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NAME, ADDRESS, PHONE NUMBER (NAP)

Ensure that your Name, Address & Phone number is correct across all your listings. If you move, then

change them.

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TOOLS TO FOR LOCAL SEO

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SEO IS NOT A ONE TIME FIX, IT TAKES TIME AND CONSTANT EVOLUTION!

Thank you.