12 mcommerce best practices that drive real roi
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["1"]" August"14,"2013"
∂"
12"mCommerce"Best"Prac9ces"
∂"
Jarret&Cuisinier,&Sr.&Director&of&mCommerce&David&Klein,&Lead&UX&Designer&
["5"]" August"14,"2013"
! Founded:"2007"! HQ:"San"Francisco,"CA"! Offices:&New"York,"London"! 15&Billion+&mobile"page"views"transformed"in"2013"alone"! Over&200&live"enterprise"class"mobile"assets"run"Moovweb"! Investors:"Jafco"Ventures,"Trinity"Ventures,"Andy"Bechtolsheim""! Patent:&Website"Virtualiza9on"(U.S."Patent"8,438,312)""
""
About"Moovweb""
The"Moovweb"PlaZorm"
["7"]" August"14,"2013"
""
Moovweb"Responsive"Delivery""Leverage'the'web'you'have…'to'get'the'mobile'experience'you'want.'
"
! "Leverage,"don’t"rebuild.""! "Unify"web"&"mobile,"don’t"create"silos."! "Deliver"in"weeks,"not"months."""! "Create"business"agility,"not"complexity.""! "Invest"strategically,"not"in"a"short`term"bridge."
["9"]" August"14,"2013"
Mobile"is"different.&(obviously)&
["10"]" August"14,"2013"
"The"devices"are"touchable"
&
! Things"must"appear"tappable"(if"they"are)"
"! Data"entry"should"be"
touchable""! Beauty"macers—touch"is"
in9mate"&&&
["11"]" August"14,"2013"
! Must"have"efficient"use"of"space"
"! Need"clear,"some9mes"
singular,"user"path"&! Simplicity&&
"The"screens"are"smaller"
&
["12"]" August"14,"2013"
! Leverage"geo"layer"and"data""! Must"compete"with"external"
distrac9ons""! Things"must"be"quick""
"`"Quick"to"understand""`"Quick"site"speed"
"! Abandonment"will"be"higher""! Behaviors"are"different"&
&&
The"experiences"are"portable&
["13"]" August"14,"2013"
! Speed""
! Efficiency"
! Clarity"
&
&
&! Price"checks"&"reviews"(ohen"in"store)"
"! Purchase"later"online"or"offline"
! Serendipity"
! Personaliza9on"
! Entertainment"
&
&
&
BUY&“I&want&it&now.”&
&&
RESEARCH&“I&need&to&know&
more.”&
EXPLORE&“Killing&Tme,&but&
maybe…”&
'The'three'mCommerce'use'cases'
'
Mobile"customers"are"different&
["14"]" August"14,"2013"
But,"with"different"devices"and"customers"your"approach"to"mobile"must"be"different."
&
Your"business"isn’t"different…&
["15"]" August"14,"2013"
12"mCommerce"Best"Prac9ces"(based"on"building"100’s"of"mobile"experiences"for"100’s"of"mCommerce"customers)"
How?&
["16"]" August"14,"2013"
Let"the"data"drive&1&
! Put"the"data"in"a"posi9on"to"tell"you"what’s"important"
"! Know"your"KPIs""! Compare"with"industry"
benchmarks""! Make"changes"that"drive"specific"
metric"goals""! A/B"test"to"see"what"really"works"&&&
["17"]" August"14,"2013"
Let"customers"pay"the"way"they"like&No'guest'op<on'
2&Guest'op<on'
Checkout"as"guest"
["18"]" August"14,"2013"
Let"customers"pay"the"way"they"like&Add'payment'op<ons'that'make'sense'for'your'customers'
2&
Example"op9ons:&
Alternate"payment"op9on"
["19"]" August"14,"2013"
Tell"users"where"they"are&On'pages'
3&In'flows'
Page"header/9tle"
Chevron"detailing"checkout"flow"steps"
["20"]" August"14,"2013"
Tell"users"where"they"are"going&
Vague'buFons'
4&
Specific'buFons'
next&
con9nue&
checkout"now&
con9nue"shopping&
guest"checkout&
ship"to"this"address&
["21"]" August"14,"2013"
Narrow"the"checkout"flow&5&Home'&'typical'checkout' Home'&'“narrowed”'checkout'
["22"]" August"14,"2013"
Need"for"speed&6&
100ms"of"latency"costs"Amazon"
1%"in"sales"&
Loading
12#Ways#to#Speed#up#Your#Mobile#Site#(hcp://www.slideshare.net/Moovweb)&
=&$
["23"]" August"14,"2013"
Be"big&7&
13pt"font"
44"pixels"
44"pixels"
44"pixels"
44"pixels"
["24"]" August"14,"2013"
Go"gallery"(if"images"macer)&List'view'
8&Gallery'view'
["25"]" August"14,"2013"
Cut"the"fat&Cut'fields''
9&Cut'pages'
Single"name"field"
Two"checkout"pages"(cut"from"five"pages)"
["26"]" August"14,"2013"
Pave"the"golden"brick"road&Tappable'selec<ons'
10&
The'right'keyboard'Tall'&'wide'fields'
["27"]" August"14,"2013"
Show"them"the"way&Use'a'unique,'primary'buFon'style'to'guide'users'on'each'page'
''
11&
["28"]" August"14,"2013"
Keep"learning&12&
! Mobile"is"nascent"and"quickly"evolving""""""`"no"one"has"it"all"figured"out"'! Use"data"as"your"guide""! Test"and"learn""! Work"with"flexible"technology""
&&&
["29"]" August"14,"2013"
The"12"mCommerce"Best"Prac9ces&