13 ways to get more results from linkedin in 2013
DESCRIPTION
Practical business development and networking techniques for consultants and sales professions to get more leads and deepen business relationships with LinkedIn.TRANSCRIPT
13 Ways to Grow Your Consulting Practice with LinkedIn In 2013 1/22/2013 Chris Reilly Unleashed Online Marketing
* The state of LinkedIn and business social networking in 2013 * 13 ways to grow * Questions/Answers
Agenda
* Largest team of Google Certified AdWords Professionals in WA, ID, & MT * In operations since 2009 * Search, Social, Display, Video, and Mobile Ad planning, logistics, and optimization
About Unleashed
The State of LinkedIn
The State of LinkedIn
The State of LinkedIn
The State of LinkedIn
The State of LinkedIn
* Your online “first impression” * Add photos, videos, presentations, languages, education, certifications & more * People tend to look for company names, number of connections, and titles first.
Build a better profile!
* Post a photo and nice description * Link to individual products or services on your website and seek recommendations * Spend some time with your “Insights”
Improve your company page
* Belonging isn’t enough! * Join local groups or industry relevant ones anywhere in the world * Post useful content and answer questions
Participate in Groups
* Demonstrate your expertise * Be thorough, prompt, and precise. * Linking to blog with detailed answers can be helpful * Nobody likes self-‐promotional answers
Answer People’s Questions
* Post relevant articles that help your potential customers * Find content with niche forums, Reddit, StumbleUpon, and Twitter * Use RSS to manage time effectively
Share content updates
* LinkedIn.com/DirectAds * Target a large enough audience * CEO’s are hard to reach via LinkedIn Ads * CPC is safer, but CPM can perform better * Write ads with strong calls to action
Advertise your practice
* Search for Jobs in your area of expertise * Reach out with an InMail to the decision-‐maker, not recruiters * Include references from similar projects * Works great on Craigslist as well
Find projects via Jobs
* Use Search to find great prospects * Write a very personalized, soft intro * Include references from similar projects * Avoid selling, just ask for a meeting
Reach Out With InMail
* Endorse friends, partners, and clients * Each person you endorse gets an email * Recommendations carry more weight * Associate yourself with strong brands by writing recommendations on their pages
Endorse and Recommend Others
* See who is looking at your profile * Follow up with InMail or offline contact * Don’t mention you saw their “view”
Learn to love Profile Views
* Send messages to people when they join new companies * Write a personal note when somebody updates their title * Ask open-‐ended questions to see if there are opportunities
Congratulate people!
* Find what businesses are similar to your best customers on their company page profile * Ask for a recommendation from your best customer * Send an InMail to similar company, referencing the work you did for your best customer and asking for a meeting
“People Also Viewed”
* RAPPORTIVE.COM * Follow people in seconds! * Check out what is happening in their social world and have something to mention * Only works with gMail
Grow your reach with Rapportive
QUESTIONS?