154 ankit kohli

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  SUMMER INTERNSHIP REPORT

PROJECT TITLE: UNTAPPED MARKET PENETRATION AT RETAIL LEVEL IN DELHI&NCR.

NAME: ANKIT KOHLI

BRANCH: MARKETING (2013-2015)

ROLL NO: 154

INSTITUTE: N.L.DALMIA INSTITUTE OF MANAGEMENT

STUDIES AND RESEARCH MIRA ROAD, MUMBAI.

COMPANY : DONEAR INDUSTRIES LIMITED

POSITION HELD: MARKETING INTERN

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 1

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ACKNOLEDGEMENT

There are man !e"!#e $" %h"m  "%e 'ra$$()e, %$h"($ $he he#! "* %h"m  %"(#)n+$ hae

 -een a-#e $" "m!#e$e $h/ !r"0e$ /(e//*(##.

Fr/$#,  %"(#) #1e $" $han1 m men$"r Mr. Man/h Sh(1#a *"r 'n' me an "!!"r$(n$ $"

%"r1 "n $h/ !r"0e$.

I a#/" %"(#) #1e $" $han1 a## $he re/!"n)en$/ %h" 'ae $her !re"(/ $me . A#/",  $han1 a##

"(r "##ea'(e/ %h" hae a#%a/ e2$en)e) a he#!n' han) %heneer nee)e).

I %"(#) a#/" #1e $" $han1 m ""r)na$"r M/. Shee$a# an) m HR !er/"n M/. Da *"r $her 

"3"!era$"n

I h"!e  hae -een a-#e $" )" 0(/$e $" $he !r"0e$ an) a#/" $" $he !e"!#e %h" hae 'en (/

$her !re"(/ $me an) he#!e) %$h $her n!($/.

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 2

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SR NO   CONTENTS O! THE PROJECT PAGE NO"

45 Te2$#e In)(/$r n In)a 6

75 A-"($ D"near 8

95 D"near E2!"r$/ 3;

5 D"near Fee)-a1 F"rm 4

445 C"n#(/"n an) *ee)-a1 $a-#e 4;37=

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 3

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TE#TILE INDUSTRY IN INDIA

In)a ha/ a er rh h/$"r n $e2$#e/. B $he *r/$ en$(r AD, In)a %a/ a#rea) !r")(n'

%"en "$$"n/ "* n"$e%"r$h ?(a#$. Be/)e/ na$(ra# *-re//(h a/ C"$$"n, @($e an) S#1,

Sn$he$ Ra% Ma$era# !r")($/ /(h a/ P"#e/$er S$a!#e F-re, P"#e/$er F#amen$ arn,

Ar# F-re & V/"/e F-re are !r")(e) n In)a.

In)a/ "$$"n $e2$#e n)(/$r ha/ a h'h e2!"r$ !"$en$a# a/ "/$ "m!e$$ene// / )rn'

$he !ene$ra$"n "* In)an arn/ an) *a-r/ n n$erna$"na# "mm")$ mar1e$/. Th/ %##

 !r")e an e2!an)e) "!!"r$(n$a#"n'/)e enhane) "m!e$$"n *"r $he In)an $e2$#e (n$/,

a/ m"re mar1e$/ %"(#) -e "!en *"r ae//.

Pre/en$#, $e2$#e/ a"(n$ *"r 4

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DONEAR INDUSTRIES LIMITED (1$%&)

DONEAR %$h $/ $hree )ea)e/ "* e2!er$/e n $he $e2$#e n)(/$r / a re!($e) an) *a/$e/$

'r"%n' *a/h"n *a-r -ran) rea$n' a %)e are$ "* e2"$ S($n'/, Tr"(/er & Shr$n'

Fa-r/.

D"near !rmar# a$er/ $" $he m))#e an) $he !rem(m /e'men$/ %$h h'h ?(a#$ a!!are#

*a-r/ $ha$ are %"en %$h Na$(ra# F-re/, Sn$he$ F-re/ an) $/ Var"(/ B#en)/.

Fa-r/ rea$e) - D"near hae /$ea)# a!$(re) $he )"me/$ $e2$#e mar1e$/ a/ a re/(#$ "* 

$/ %e##3!#anne) an) e2!an)n' /a#e/ ne$%"r1 "n//$n' "*

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DONEAR E#PORTS

D"near / n a !"/$"n $" e2!"r$ $he/e are$e/ "* *a-r/ e$her %$h $/ -ran)  DONEAR,

"r an a#/" /(!!# %$h $he )e/re) /!e*a$"n/ !r")e) - $he (/$"mer, n $erm/ "*

 !a1a'n', /e#e)'e e$.

T" 1ee! $/e#* (!)a$e), D"near re'(#ar a$$en)/ ar"(/ Tra)e Sh"%/ $ha$ are he#) %"r#)3

%)e. I$ a#/" re'(#ar# !ar$!a$e/ n $he 'TE#ORLD TRADE !AIR' $ha$ / he#) $%e n

a ear n Par/, Frane

The *a-r/ $ha$ are e2!"r$e) - D"near hae Seera# En) U/e/ #1e:3

4. S($/

7. Tr"(/er/9. @a1e$/

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The S($n', Tr"(/er an) Shr$n' Fa-r/ !r")(e) - D"near are !r")e) $"

 !re/$'"(/ Garmen$ Ma1er/ an) h"#e/a#er/ $" "er 9 C"(n$re/ $ha$ are #"a$e) n re'"n/ #1e:3

4. N"r$h Amera 7. S"($h Amera 9. E(r"!e

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  DONEAR ARIOUS BRANDS

OUR RETAIL ECLUSIVE BUSINESS OUTLETS:

DONEAR NXG

D'Cot Qualitywear 

OUR GARMENT BRANDS:

DONEAR SUITINGS & SHIRTINGS

DONEAR ROYAL CLASSICO

DONEAR QSF

DONEAR GIFTS  U

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 8

http://www.donear.com/donear2006/brands_nxg.asp http://www.dcot.in/ http://www.donear.com/donear2006/brands_dss.asp http://www.donear.com/donear2006/brands_royal.asp http://www.donear.com/donear2006/brands_qsf.asp http://www.donear.com/donear2006/brands_g4u.asp http://www.dcot.in/ http://www.donear.com/donear2006/brands_dss.asp http://www.donear.com/donear2006/brands_royal.asp http://www.donear.com/donear2006/brands_qsf.asp http://www.donear.com/donear2006/brands_g4u.asp http://www.donear.com/donear2006/brands_nxg.asp

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DONEAR SOFT & S!OOTH

DONEAR INTERNATIONAL

DONEAR INTERNATIONAL "ITH FIT

AGENDA

Discover untappe !a"#et$

Diversify an e%pan &'"e $e"()&e$ t' ne* "eg)'n$

  Develop ne* $eg!ent$ an p"'u&t$ +'" untappe !a"#et$

  Achieve $u&&e$$, !)t)gate ")$#$ an a(') +a)-u"e$ '+ penet"at)ng

)nt' untappe !a"#et$

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 

http://www.donear.com/donear2006/brands_ss.asp http://www.donear.com/donear2006/brands_int.asp http://www.donear.com/donear2006/brands_fit.asp http://www.donear.com/donear2006/brands_ss.asp http://www.donear.com/donear2006/brands_int.asp http://www.donear.com/donear2006/brands_fit.asp

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 DELHI NCR ROAD MAP

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 1/

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CITIES VISITED ERE:

De#h, Far)a-a), G(r'a"n, N")a, GhaJa-a).

  MARKETS VISITED ERE:

4. Chan)n Ch"%1  7. Ea/$ O* Ka#a/h

9. G"n)!(r

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6. La0!a$ na'ar  8. Kam#a Na'ar  . Kar"# Ba'h ;. Sar"0n Na'ar  =. Ba)ar!(r  4>. C"nna('h$

P#ae

44. Shah)ara 47. R"hn 49. P$am!(ra 4. G(r'a"n

74. GhaJa-a)77. Mehra(# 79. Khan!(r  7

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Fn)n'/ In Shah)ara, Ba)ar!(r, C"nna('h$ !#ae, Bh"'a#, Ma(r 

Vhar 

4. Aa#a-#$ "* D"near !r")($/ / '"").

7. Ver *e% Re$a#er/ Hae D"near Fa-r

9. Een D"$ /h"!/ n /(h mar1e$/ are 1ee!n' #"a# rea) ma)e /hr$/ an) "$her *a-r.

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=. Man *a#e) $" re"'nJe )"near an) $/ a//"a$e) !r")($/

4>. N" a%arene// am"n' !e"!#e a-"($ )"near,

44. De#h Mar1e$ /a/  @O DIKHTA HAI OHI BIKTA HAI

47. S$hn' "* B#aJer/ / ?($e e2!en/e /" (/$"mer/ )"n+$ %an$ $" $r %$h ne% "r #e//

 !"!(#ar -ran)/

49. Deman) *"r /a*ar /($ *"r men / er mnma# n $he/e mar1e$/.

4

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7. DISTRIBUTING FREE SAMPLES OF FM PRODUCTS ALONG ITH AN

 NES PAPERS.

9. INCREASING NO. OF DISTRIBUTORS AND RETAILERS FOR FM.

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DONEAR !EEDBACK !ORM

D'nea" 0eea $u!!a"

 T'ta- n' '+ te "eta)- 'ut-et ()$)te 15  

Inte"e$te 35

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 16

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  N't )nte"e$te 16/

N't )nte"e$te0"ea$'n

L'* $a-ea-e

P")&e )g

N' $e"()&euna*a"e-'* e!an 138

N't g'' ua-)t 22

P'-)& )$$ue

 T'ta- Nu!e" 16/

CONCLUSION

 N"% )a/ ar"(/ $e2$#e "m!ane/ #1e Ram"n), Saram, Re) an) Ta#"r are "mn' (!

%$h ne% nn"a$"n/, )e/'n, ar$e/ $" /$re n $h/ "m!e$$e %"r#). Hene )"near

nee)/ a #"$ "* han'e/ a/ /(''e/$e) a-"e.

A*$er "n)($n' an n$en/e re/earh n De#h&NCR %e hae "me (! $ha$ !e"!#e !re*er 

 -ran)/ %hh hae a '"") -ran) name a#"n' %$h '"") a)er$/men$/. hene *r/$ "* a## *m

/h"(#) "nen$ra$e "n '"") ?(a#$ an) a$$ra$e a)er$/men$/.

(a#$ a#"n' %$h are$ an) )e/'n / a#/" !re*ere) - $he !e"!#e. !e"!#e are rea) $" /he##

"($ m"re m"ne * $he 'e$ a -e$$er -ran) %$h a '"") -ran) n