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      SUMMER INTERNSHIP REPORT

    PROJECT TITLE: UNTAPPED MARKET PENETRATION AT RETAIL LEVEL IN DELHI&NCR.

    NAME: ANKIT KOHLI

    BRANCH: MARKETING (2013-2015)

    ROLL NO: 154

    INSTITUTE: N.L.DALMIA INSTITUTE OF MANAGEMENT

    STUDIES AND RESEARCH MIRA ROAD, MUMBAI.

    COMPANY : DONEAR INDUSTRIES LIMITED

    POSITION HELD: MARKETING INTERN

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 1

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    ACKNOLEDGEMENT

    There are man !e"!#e $" %h"m  "%e 'ra$$()e, %$h"($ $he he#! "* %h"m  %"(#)n+$ hae

     -een a-#e $" "m!#e$e $h/ !r"0e$ /(e//*(##.

    Fr/$#,  %"(#) #1e $" $han1 m men$"r Mr. Man/h Sh(1#a *"r 'n' me an "!!"r$(n$ $"

    %"r1 "n $h/ !r"0e$.

    I a#/" %"(#) #1e $" $han1 a## $he re/!"n)en$/ %h" 'ae $her !re"(/ $me . A#/",  $han1 a##

    "(r "##ea'(e/ %h" hae a#%a/ e2$en)e) a he#!n' han) %heneer nee)e).

    I %"(#) a#/" #1e $" $han1 m ""r)na$"r M/. Shee$a# an) m HR !er/"n M/. Da *"r $her 

    "3"!era$"n

    I h"!e  hae -een a-#e $" )" 0(/$e $" $he !r"0e$ an) a#/" $" $he !e"!#e %h" hae 'en (/

    $her !re"(/ $me an) he#!e) %$h $her n!($/.

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 2

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    SR NO   CONTENTS O! THE PROJECT PAGE NO"

    45 Te2$#e In)(/$r n In)a 6

    75 A-"($ D"near 8

    95 D"near E2!"r$/ 3;

    5 D"near Fee)-a1 F"rm 4

    445 C"n#(/"n an) *ee)-a1 $a-#e 4;37=

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 3

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    TE#TILE INDUSTRY IN INDIA

    In)a ha/ a er rh h/$"r n $e2$#e/. B $he *r/$ en$(r AD, In)a %a/ a#rea) !r")(n'

    %"en "$$"n/ "* n"$e%"r$h ?(a#$. Be/)e/ na$(ra# *-re//(h a/ C"$$"n, @($e an) S#1,

    Sn$he$ Ra% Ma$era# !r")($/ /(h a/ P"#e/$er S$a!#e F-re, P"#e/$er F#amen$ arn,

    Ar# F-re & V/"/e F-re are !r")(e) n In)a.

    In)a/ "$$"n $e2$#e n)(/$r ha/ a h'h e2!"r$ !"$en$a# a/ "/$ "m!e$$ene// / )rn'

    $he !ene$ra$"n "* In)an arn/ an) *a-r/ n n$erna$"na# "mm")$ mar1e$/. Th/ %##

     !r")e an e2!an)e) "!!"r$(n$a#"n'/)e enhane) "m!e$$"n *"r $he In)an $e2$#e (n$/,

    a/ m"re mar1e$/ %"(#) -e "!en *"r ae//.

    Pre/en$#, $e2$#e/ a"(n$ *"r 4

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    DONEAR INDUSTRIES LIMITED (1$%&)

     

    DONEAR %$h $/ $hree )ea)e/ "* e2!er$/e n $he $e2$#e n)(/$r / a re!($e) an) *a/$e/$

    'r"%n' *a/h"n *a-r -ran) rea$n' a %)e are$ "* e2"$ S($n'/, Tr"(/er & Shr$n'

    Fa-r/.

    D"near !rmar# a$er/ $" $he m))#e an) $he !rem(m /e'men$/ %$h h'h ?(a#$ a!!are#

    *a-r/ $ha$ are %"en %$h Na$(ra# F-re/, Sn$he$ F-re/ an) $/ Var"(/ B#en)/.

    Fa-r/ rea$e) - D"near hae /$ea)# a!$(re) $he )"me/$ $e2$#e mar1e$/ a/ a re/(#$ "* 

    $/ %e##3!#anne) an) e2!an)n' /a#e/ ne$%"r1 "n//$n' "*

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    DONEAR E#PORTS

    D"near / n a !"/$"n $" e2!"r$ $he/e are$e/ "* *a-r/ e$her %$h $/ -ran)  DONEAR,

    "r an a#/" /(!!# %$h $he )e/re) /!e*a$"n/ !r")e) - $he (/$"mer, n $erm/ "*

     !a1a'n', /e#e)'e e$.

    T" 1ee! $/e#* (!)a$e), D"near re'(#ar a$$en)/ ar"(/ Tra)e Sh"%/ $ha$ are he#) %"r#)3

    %)e. I$ a#/" re'(#ar# !ar$!a$e/ n $he 'TE#ORLD TRADE !AIR' $ha$ / he#) $%e n

    a ear n Par/, Frane

    The *a-r/ $ha$ are e2!"r$e) - D"near hae Seera# En) U/e/ #1e:3

    4. S($/

    7. Tr"(/er/9. @a1e$/

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    The S($n', Tr"(/er an) Shr$n' Fa-r/ !r")(e) - D"near are !r")e) $"

     !re/$'"(/ Garmen$ Ma1er/ an) h"#e/a#er/ $" "er 9 C"(n$re/ $ha$ are #"a$e) n re'"n/ #1e:3

    4. N"r$h Amera 7. S"($h Amera 9. E(r"!e

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      DONEAR ARIOUS BRANDS

    OUR RETAIL ECLUSIVE BUSINESS OUTLETS:

    DONEAR NXG

    D'Cot Qualitywear 

    OUR GARMENT BRANDS:

    DONEAR SUITINGS & SHIRTINGS

    DONEAR ROYAL CLASSICO

    DONEAR QSF

    DONEAR GIFTS  U

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 8

    http://www.donear.com/donear2006/brands_nxg.asp http://www.dcot.in/ http://www.donear.com/donear2006/brands_dss.asp http://www.donear.com/donear2006/brands_royal.asp http://www.donear.com/donear2006/brands_qsf.asp http://www.donear.com/donear2006/brands_g4u.asp http://www.dcot.in/ http://www.donear.com/donear2006/brands_dss.asp http://www.donear.com/donear2006/brands_royal.asp http://www.donear.com/donear2006/brands_qsf.asp http://www.donear.com/donear2006/brands_g4u.asp http://www.donear.com/donear2006/brands_nxg.asp

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    DONEAR SOFT & S!OOTH

    DONEAR INTERNATIONAL

    DONEAR INTERNATIONAL "ITH FIT

     

    AGENDA

     

    Discover untappe !a"#et$

    Diversify an e%pan &'"e $e"()&e$ t' ne* "eg)'n$

      Develop ne* $eg!ent$ an p"'u&t$ +'" untappe !a"#et$

      Achieve $u&&e$$, !)t)gate ")$#$ an a(') +a)-u"e$ '+ penet"at)ng

    )nt' untappe !a"#et$

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 

    http://www.donear.com/donear2006/brands_ss.asp http://www.donear.com/donear2006/brands_int.asp http://www.donear.com/donear2006/brands_fit.asp http://www.donear.com/donear2006/brands_ss.asp http://www.donear.com/donear2006/brands_int.asp http://www.donear.com/donear2006/brands_fit.asp

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     DELHI NCR ROAD MAP

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 1/

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    CITIES VISITED ERE:

    De#h, Far)a-a), G(r'a"n, N")a, GhaJa-a).

      MARKETS VISITED ERE:

    4. Chan)n Ch"%1  7. Ea/$ O* Ka#a/h

    9. G"n)!(r

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    6. La0!a$ na'ar  8. Kam#a Na'ar  . Kar"# Ba'h ;. Sar"0n Na'ar  =. Ba)ar!(r  4>. C"nna('h$

    P#ae

    44. Shah)ara 47. R"hn 49. P$am!(ra 4. G(r'a"n

    74. GhaJa-a)77. Mehra(# 79. Khan!(r  7

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    Fn)n'/ In Shah)ara, Ba)ar!(r, C"nna('h$ !#ae, Bh"'a#, Ma(r 

    Vhar 

    4. Aa#a-#$ "* D"near !r")($/ / '"").

    7. Ver *e% Re$a#er/ Hae D"near Fa-r

    9. Een D"$ /h"!/ n /(h mar1e$/ are 1ee!n' #"a# rea) ma)e /hr$/ an) "$her *a-r.

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    =. Man *a#e) $" re"'nJe )"near an) $/ a//"a$e) !r")($/

    4>. N" a%arene// am"n' !e"!#e a-"($ )"near,

    44. De#h Mar1e$ /a/  @O DIKHTA HAI OHI BIKTA HAI

    47. S$hn' "* B#aJer/ / ?($e e2!en/e /" (/$"mer/ )"n+$ %an$ $" $r %$h ne% "r #e//

     !"!(#ar -ran)/

    49. Deman) *"r /a*ar /($ *"r men / er mnma# n $he/e mar1e$/.

    4

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    7. DISTRIBUTING FREE SAMPLES OF FM PRODUCTS ALONG ITH AN

     NES PAPERS.

    9. INCREASING NO. OF DISTRIBUTORS AND RETAILERS FOR FM.

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    DONEAR !EEDBACK !ORM

    D'nea" 0eea $u!!a"

     

     T'ta- n' '+ te "eta)- 'ut-et ()$)te 15  

    Inte"e$te 35

    ANKIT KOHLI DONEAR INDUSTRIES LTD Page 16

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      N't )nte"e$te 16/

    N't )nte"e$te0"ea$'n

    L'* $a-ea-e

    P")&e )g

    N' $e"()&euna*a"e-'* e!an 138

    N't g'' ua-)t 22

    P'-)& )$$ue

     T'ta- Nu!e" 16/

    CONCLUSION

     N"% )a/ ar"(/ $e2$#e "m!ane/ #1e Ram"n), Saram, Re) an) Ta#"r are "mn' (!

    %$h ne% nn"a$"n/, )e/'n, ar$e/ $" /$re n $h/ "m!e$$e %"r#). Hene )"near

    nee)/ a #"$ "* han'e/ a/ /(''e/$e) a-"e.

    A*$er "n)($n' an n$en/e re/earh n De#h&NCR %e hae "me (! $ha$ !e"!#e !re*er 

     -ran)/ %hh hae a '"") -ran) name a#"n' %$h '"") a)er$/men$/. hene *r/$ "* a## *m

    /h"(#) "nen$ra$e "n '"") ?(a#$ an) a$$ra$e a)er$/men$/.

    (a#$ a#"n' %$h are$ an) )e/'n / a#/" !re*ere) - $he !e"!#e. !e"!#e are rea) $" /he##

    "($ m"re m"ne * $he 'e$ a -e$$er -ran) %$h a '"") -ran) n