2012 social media in higher education results
DESCRIPTION
In it's third year, the 2012 Social Media in Higher Education survey is a study conducted by Pearson in conjunction with the Babson Survey Research Group on how today's faculty are using social media in their personal, professional and teaching lives. These results were presented by Mike Moran of Converseon, Jeff Seaman of the Babson Survey Group, and Hester Tinti-Kane of Pearson Learning Solutions at the Social Media for Teaching and Learning event in Boston, MA on Oct. 19th. You can download the full 2012 Social Media in Higher Education report at www.pearsonlearningsolutions.com/social-media-survey.TRANSCRIPT
Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media
Hester Tinti-Kane, VP, Marketing and Social Media Strategy, Pearson
Jeff Seaman, Ph.D, Co-Director, Babson Survey Research Group
Mike Moran, Co-author of Search Engine Marketing, Inc.Chief Strategist, Converseon
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Goal: Deeper look at faculty use of social• Third annual report – examining year-to-year changes.
• How are college faculty are using social media? Which social media do faculty use for personal communication? Professional use? For teaching?
• Representative national sample of teaching faculty – N = 3,875
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Personal Use: Most use monthly or more
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Personal Use: Facebook leads by far
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Professional Use: Almost half use monthly
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Professional Use: LinkedIn up, Facebook down
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Teaching Use: Still the minority
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Teaching Use: Math and Science still low
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Teaching Use: Blogs, wikis, and podcasts lead
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Teaching Use: Consume, Comment, Create
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Teaching Use: Online in the lead
Age matters across all types of usage
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Teaching Use: Math and Science still low
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Video Use: Almost everyone
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Video Use: Almost everyone finds them online
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Barriers to use: Submission integrity at the top
How Today’s Higher Education Faculty Use Social Media
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Barriers to use: All have dropped since 2011
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Barriers to use: Improving in all subgroups
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Thank you! Connect with us…
•Hester Tinti-Kane– @tintikane– [email protected]
• Jeff Seaman– @surveygroup – [email protected]
• Mike Moran – @mikemoran– [email protected]
Additional Charts
How Today’s Higher Education Faculty Use Social Media 21
How Today’s Higher Education Faculty Use Social Media 22
Professional Use: Math and Science faculty lag
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Professional Use: LinkedIn Leads
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Some Differences by Discipline:
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Facebook Personal Use – Age Matters!
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Video Use: Searching
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Teaching Use: Age Again!