2013 orange pasture´s outdoor showroom
DESCRIPTION
PPT that contains the design concept for the Holland´s company "Orange Pasture"in a Public Square in ChongQing city (China) which was made in collaboration with Store-age retail design group.TRANSCRIPT
CONCEPTOutdoor Show Room
store-age.nlOrange Pasture
1,2,3: CHEESE CONCEPT!
Let invade the Square!CHEESETM
store-age.nlOrange Pasture
Let ORANGE invade the Square!
Orig
inal
Taste
Of
The
Netherlands
Orig
inal Taste Of The Netherlands
store-age.nlOrange Pasture
Orig
inal
Taste
Of
The
Netherlands
Orig
inal Taste Of The Netherlands
Let
show what Holland is!
store-age.nlOrange Pasture
BUILDINGShow Room
store-age.nlOrange Pasture
exhibition center
green café
pedestrian pathdutch daylife experience
1
3
2
1,2,3: CHEESE CONCEPT!
store-age.nlOrange Pasture
store-age.nlOrange Pasture
exhibition center
green café
pedestrian pathdutch daylife experience
Show Room
The new building will be divided into three different areas in order to offer different kind of experiences at the same showroom.
BUILDING
1,2,3: CHEESE CONCEPT!store-age.nlOrange Pasture
entertainmentday walksnight performancesexperience center
LCD screens
Bicycle Parkinggreen lifestylealternative techs
Brand Identity
1,2,3: CHEESE CONCEPT!store-age.nlOrange Pasture
store-age.nlOrange Pasture
EXHIBITION CENTREShow Room´s
option 1
option 2
EXHIBITION CENTREstore-age.nlOrange Pasture
LED BIG SCREEN
LED option 1
LED option 2
EXHIBITION CENTREstore-age.nlOrange Pasture
LED BIG SCREEN
product displaydairyfood
dutch culturepuzzlesapps
MAIN ACTIVITIESEXHIBITION CENTRE
store-age.nlOrange Pasture
videoramavideos
movies
brand´s museumhistoryDNA
interactive gamesappspuzzles
MAIN ACTIVITIESEXHIBITION CENTRE
store-age.nlOrange Pasture
APPS
f
The
Netherlands
O
riginal
Taste
Of
The
Netherland
s
Orig
inal
Taste O
TOUCHSCREEN
internal modulesdivide inner spaceproduct showcasevideo
store-age.nlOrange Pasture
MAIN ELEMENTSEXHIBITION CENTRE
product samplesfree trialproduct experience
product samplesfree trialproduct experience
brand valuesHolland brands´DNAHolland brands´History
store-age.nlOrange Pasture
GREEN CAFÉShow Room´s
GREEN CAFÉ
store-age.nlOrange Pasture
Bicyle´s frames sculpture
Brand´s Logo
“Welcome” propsGrass floor
Glass roof
Gradstands
MAIN ELEMENTSGREEN CAFÉ
store-age.nlOrange Pasture
MAIN ACTIVITIESGREEN CAFÉ
PRODUCT TRIALSPRODUCT TRIALS
BOOKSTORE
COFFEE SHOP
ART GALLERY
GIFT SHOP
store-age.nlOrange Pasture
store-age.nlOrange Pasture
PEDESTRIAN PATHShow Room´s
BRICKSPEDESTRIAN PATH
TRADITIONAL BRICKS
The path will use a traditional kind of Holland´s technique, which uses high and innovative technology in order to reach a traditional “old style” look all over the path.This path will held many kinds of community activities, hence the path will be called “Holland Street”
store-age.nlOrange Pasture
MAIN ACTIVITIESPEDESTRIAN PATH
LED BACKGROUND
BICYCLE ROAD
SEASON ACTIVITIES
PRODUCT EXHIBITION
store-age.nlOrange Pasture
“HOLLAND ST.”
Thank you!
www.store-age.nl
Amsterdam / Shanghai / Singapore / Seattle
store-age.nlOrange Pasture