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Ed Newman VP Strategy, iMomentous @newmaed

The  State  of  Mobile  Recrui2ng  2013  

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Have You Seen All the Stats? 2.5  Billion   6.8  Billion  

h-p://www.internetworldstats.com/stats.htm   h-p://mobithinking.com/mobile-­‐marke>ng-­‐tools/latest-­‐mobile-­‐stats/  

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What is Mobile Recruiting?

1994  Electronic  Recrui>ng  

2010  Social  Recrui>ng  

1999  Internet  Recrui>ng  

What’s  Different  This  Time?  

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The  Mobile    Opportunity  

The  Mobile    Interface  Problem  

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The  Mobile    Opportunity  

The  Mobile    Interface  Problem  

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Q4 ‘

10

Q1 ‘

11

Q2 ‘

11

Q3 ‘

11

Q4 ‘

11

Q1 ‘

12

Q2 ‘

12

Q3 ‘

12

Q4 ‘

12

Q1 ’

13

Traffic Applies

11%

2.5mil

Over 2.5 million jobseekers & 300k applicationsConversion rates higher than desktop... and any other recruiting outlet

9/29/13   7  @iMomentous

THE  MARKET  

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Fragmentation

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Four Main Segments

Mobile  Web  

Mobile  Sourcing  

Mobile  Apply  

Na>ve  Apps  

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Mobile Optimization is More than Fitting the Screen Size

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Mobile  is  not  a  microsite  –  It’s  a  parallel  universe  

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Mobile Friendly Apply

Mobile Friendly Apply

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•  QR Codes •  SMS Text –  Short Code –  SMS Broadcasts – Alerts – Workflow

•  Ad networks •  Landing pages

Mobile Sourcing Campaigns

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Native Apps

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MOBILE  WEB  •  No  downloads  •  Any  device  browser  •  Online  only  •  Front  line  interface  •  General  public  

experience  

NATIVE  •  Stored  locally  •  Device  specific  •  Offline  capable  •  Push  no>fica>on  •  Chat  •  More  personal  

experience  

What’s the Difference?

It’s not a question of either or. You should do both.

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Mobile Talent Strategy Framework

OptimizeAll content and email links

ConnectDrive traffic & repeat visits

IntegrateTechnology infrastructure

EngageNative app for all talent

9/29/13   19  @iMomentous

CORPORATE  MOBILE  READINESS  

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•  Analysis of Fortune 500 readiness for Mobile

•  Tested every 6 months since July 2012

•  v3 Report will be published in next 2 weeks

Corporate Mobile Readiness Report

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•  We visited all Fortune 500 web sites on a smart phone

•  Evaluated 7 specific criteria –  Mobile Corporate site –  Careers Link –  Mobile Career Site –  Mobile Apply –  Re-direct –  Other content

•  We also searched App stores for any Native Apps

Methodology

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Scoring Value Description

-1Non optimized corporate siteNo careers link on a mobile optimized corporate siteNon optimized career sectionNo mobile apply process * No redirect *No content other than job list *

0No downloadable native appsNon-applicable criteria (i.e. if web site is non-optimized)

+1

Native apps on iTunesMobile optimized corporate siteCareers link on optimized corporate siteMobile optimized career sectionMobile optimized apply processProper redirect from any link to the optimized career siteAccess to career related content other than job list

Top 8 CompaniesCompany CMRi

AT&T 7Dow Chemical 7General Motors 7Macy's 7McDonalds 7Wal-Mart 7Casey's Gen Stores 6Tyson Foods 6

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Ratings CMRi  Score   Ra2ng   JUL  2012   JAN  2013   JUL  2013  

5-­‐7   Front  Runner   1   6   21  

3-­‐4   Early  Stage   11   24   28  

0-­‐2   Treading  Water   139   126   145  

-­‐1   Toe  in  the  Water   142   124   124  

-­‐3/-­‐2   Off  the  Radar   207   220   182  

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Trend Line

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Trend Line

CRITERIAJUL 2012 JAN 2013

Native Apps 255 262

Corporate Sites 141 167

Careers Link 23 39

52%

33%

8%

Mobile Career Site 65 167 33%

Mobile Apply 11 16 3%

Redirect n/a 52 10%

Other Content n/a 76 15%

51%

28%

5%

13%

2%

n/a

n/a

# # %%

JUL 2013

290

200

71

180

26

65

99

#58%

40%

14%

36%

5%

13%

20%

%

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200 71 41 9

Still a Big Disconnect

Mobile  Corporate  Sites  

Have  Link  to  Careers  

Lead  to  Non-­‐Mobile  Sites  

#Fail  to  connect  to  the  mobile  career  site  they  already  have!    

9/29/13   27  @iMomentous

WHAT’S  NEXT  

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Applied for sales jobs last

week

I want to know

benefits

I am looking for Marketing

Job

I have 7 connections

in the company

Searched for

Project Manager

job

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Thank You

Ed  Newman  VP  Strategy  @newmaed  610-­‐842-­‐0841  ed.newman@imomentous.com