An urban edge with a gritstone heart At the centre of the Outdoor City, on the edge of the Peak District,

An internationally renowned festival attracting 5,000+ visitors,

world-class filmmakers and elite athletes.

We offer sponsors a community feel

with a global reach.

#ShAFF2016, 11-13 March - Sponsorship Opportunities

© Jake Thompson

© Jake Thompson

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© Daniel Wildey

BRINGING TRADE INTO SHEFFIELD

20% of visitors stayed an average of 2.1 nights.

That's 971 bed nights

46% of visitors had not been to ShAFF before

53% came from outside the city

#ShAFF2015 In Numbers - The Biggest Yet

135 films 7 big screens

5,084 bums on seats

Every year for the past decade 100% of our visitors have said:

“I'd come again and

recommend the festival to a friend.”

RETURN ON INVESTMENT

92% of visitors said ShAFF sponsorship effectively gains my attention

and increases my awareness of an organisation

91% said it provides a more positive image of the organisation

77% said it Increases the premium image of the organisation

74% said it encourages me to buy or use the sponsor’s main products/services

© Jake Thompson

© Jake Thompson © Red Bull Media House

“I think these kinds of film festivals, especially

Sheffield Adventure Film Festival, are an awesome platform for filmmakers

to have their stuff seen on the big screen.”

Danny MacAskill Professional Street Trials Rider

Cityscape Cinema ShAFF 2015

Don’t Just Take Our Word For It - Testimonials

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© lissacookPR © Jake Thompson

“If ShAFF is famous for one thing, it's for being the friendly festival, where 100% of visitors have

said, year after year, they'll be back.

It's no coincidence that ShAFF is the festival that film makers choose to attend in person…

The vibe around ShAFF is special and it's been nurtured over almost a decade with something

for everyone of every age.”

Dave Mycroft, Managing Editor, MyOutdoors.co.uk

“After a hair-raising white-knuckle weekend we leave ignited with inspiration and filled with the spirit of adventure. Kudos to Heason Events for organising yet another slick and sound festival”. UK Climbing

"SHAFF seems to be going from strength to strength each year…the fundamental message is to stimulate peoples thoughts, actions and interests into the outdoors and all the different activities that are available….this can only be a positive experience.” Mark Richardson, Sherpa Adventure Gear

WHO LOVES ShAFF?

ShAFF is a family-friendly festival attracting all ages.

Female 45% | Male 55%

Under 18s - 5% | 19-25 - 15% 26-35 - 33% | 36-49 - 31%

Over 50s -16%

We attract climbers, runners, mountain bikers & roadies, surfers & skiers, kayakers &

cavers.

Weekend warriors, outdoor enthusiasts, intrepid travellers & armchair adventurers.

Inspiring Adventures - Breaking Boundaries

FAMILY FRIENDLY We host 4 special programmes for kids

each screened twice: - Young Adventurers 1 & 2

- Too Cool for School- Teen Screen

In 2016, for the first time, we’re aiming to certify our entire programme,

making every film shown before 5pm open to under 18s.

PROMOTING WOMEN IN ADVENTURE

In 2015 we launched the Women In Adventure Network with a panel of directors & athletes

and an audience of 100 industry figures.

We doubled the number of films featuring female athletes and/or made by female directors and producers.

We created a new Best Women In Adventure Film prize. and appointed a Women in Adventure Film Judge.

We screened the BMC TV Women in Mountain Adventure

Film competition winner, and ran the

Lowepro and MyOutdoors Women in Adventure Photography

exhibition and competition.

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© Jake Thompson

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EVERYTHING GROWS OUTSIDE including jobs and the economy

Participation in outdoor recreation in Sheffield is higher than the national average

Sheffield residents are likely to spend more money, than average, on equipment required to participate in

outdoor recreation.

Household spending on outdoor equipment

in Sheffield is 3.2 times bigger

than the UK average.* Source: Valuing the contribution

of the outdoor economy in Sheffield,

Sheffield - The Best Of Both Worlds

OUTDOOR CITY

Sheffield is described by residents as, ‘The best of both worlds’

- a combination of urban and rural living

Sheffield is the climbing capital of the UK with over 10,000 climbers and

MORE runners, walkers, recreational cyclists, freestyle skiers and mountain bikers than the

national average.*

THE SHOWROOM The Showroom Cinema, in the centre of Sheffield, is

one of the largest independent cinemas in the UK with four luxury auditoria

a licensed bar with freshly prepared food and free wifi, plus great transport links.

The Cafe hosts ShAFF Fringe Events and the Creative Lounge is our Young Adventurers Theatre

The 2,000sq ft mezzanine Workstation is home to the ShAFF Exhibition and is Sheffield's leading business centre

for creative and digital industries.

Additional venues at Sheffield Hallam University provides 2-3 additional screens.

Cityscape Cinema is held at the outdoor amphitheatre.

© Tom Richards© Jake Thompson

© Jake Thompson

VOT.IO Engage with the audience

At ShAFF2015 we piloted a brand new audience voting app called vot.io. developed by Sheffield based digital

experience agency Beautiful Everything.

vot,io offers ShAFF’s presenting sponsor an innovative and creative way to engage with the audience and capture

data e.g. via prize draws

4,710 films rated 697 screenings rated

455 people voted 41 average votes cast per film

Total average voting conversion 25% 9.48 score for winning film out 10

Find out more about vo.tio

Sponsorship - Make ShAFF Your Own Festival

PRESENTING SPONSOR Cross-platform,multi-sport,

local, national & international brand reach £7,500

Presenting Sponsorship gives a single sponsor exclusive branding – i.e. the event would be referred to as

‘#ShAFF2016 presented by YOUR BRAND’ on ALL fronts.

NEW: Include your own 30 second video advert prior to all 50+ film sessions over the weekend.

Part in-kind payment in clothing, products & speakers and charities rates are negotiable.

+ ALL Presenting Sponsor benefits (see grid).

An urban edge with a gritstone heart ShAFF is unique. Unlike other outdoor and adventure festivals, we’re based in the centre of one of the UK’s

biggest cities, right on the edge of one of the country’s busiest national parks.

We’re proud of our reputation as the ‘friendly festival’ - we attract international filmmakers and athletes but

we’re not an industry insiders only event.

Our policy is one person, one ticket with no festival passes or delegate - everyone’s a VIP at ShAFF.

We’re proud to offer sponsors creative solutions based on your brand's needs.

© Jake Thompson© Jake Thompson

© lissacookPR

ADVENTURE/ADRENALINE For adrenaline junkies & armchair adventurers

£2,500 Reach the outdoor enthusiast market through our 2 best-

selling Adrenaline Films and our 3-4 Spirit of Adventure Film shows, each repeated twice over the weekend.

Adrenaline Films are a roller-coaster ride of up to 20 jaw-dropping shorts.

Spirit of Adventure Films celebrate story-telling

on extraordinary journeys Connect with a cross-section

of sports lovers as well as the travel market,

aspiring adventurers and weekend warriors.

SPORTS TRIBES Perfect for targeting specific audiences

up to £2,500*

At the heart of the Peak District, Sheffield is Britain’s climbing capital. We also boast more runners, bikers,

cyclists and skiers that the UK average.

With a range of specialist screenings showing the best adventure sports films of the year, ShAFF’s the perfect

vehicle to get your message across to your target audience.

e.g. Climb & Mountain Films, presented in association with YOUR BRAND

gives you ownership of 8-10 film screenings with a 30 video advert, full screen logo, banners & the option to

giveaway free products to the audience plus a host of other benefits (see grid).

FAMILY-FRIENDLY Inspiring the next generation of adventurers

£2,500 We’re proud our Young Adventurer screenings proved so

popular that we had to double the number of shows.

Last year we created two new programmes for the older primary school and teenage markets with Too Cool For

School and Teen Screen which also proved a hit.

Shows are held in the Creative Lounge, seating 100 children & parents, with free activities run by the YHA.

This package includes the option to brand the screening room and have the festival’s prime retail location at the

entrance as part of the Exhibition.

Film: Signatures / Image: Jan Kasl

Talk To Your Tribe - Target Your Market

Film: Finding Traction / Image: Audrey Hall

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MUSIC / BAR SPONSOR £1,000

ShAFF is more than a festival, it’s a party. In 2014 bands & musicians played back-to-back free gigs

in bar including headline acts Screaming Maldini & Alvarez Kings. In 2015 DJ & producer Paul Hodgson (aka Grievous Angel) curated a special ShAFF films soundtrack.

You get a medium logo on the trailer, website, posters & banners

& on-screen loop; ½ page ad in the programme;

up to 8 banners in the bar; 10 free tickets for guests;

a dedicated page on the website; social media & PR support;

AND your logo on the ShAFF beer pump tap clip and beer mats.

Sponsorship - Films, events & music

FILM SESSION SPONSOR Highlight your brand on the big screen.

£250 to £1,000*

e.g. YOUR brand Running Films

At ShAFF films are grouped into 90 minute themed sessions. For sports fans there are Climbing, Mountain Biking, Road

Cycling, Running, Ski & Board and Surf & Kayak shows. For a more general interest audience we have Adrenaline, Spirit of

Adventure, Made in Sheffield screenings and our Adventure Bites short films loop.

There are also three family-friendly shows, special premieres and our Best of ShAFF awards show.

*Costs are finalised when the programme is published in December and depend on number of screenings and repeat shows e.g. in 2015 we had 3 Running Film screenings each repeated twice.

Packages can be combined with Awards Sponsorship.

SPECIAL EVENT SPONSOR Run your own Fringe Festival talk or host Industry Hangout & ShAFF Ambassadors.

£500 - £1,000

In 2015 we launched the ShAFF Festival Fringe - free events for 40-100 people including the Viewranger Tech

Talk, Wanderlust Wilderness Weekends, Hot Aches Filmmaking Masterclass & Sidetracked ShED Talks.

Plus the Women in Adventure Network launch.

The Outdoor Industries Association and MyOutdoors.co.uk co-hosted our Saturday night ‘Industry Hangout’

networking drinks for filmmakers, and sponsors. And BMC TV, Creative Sheffield and Abbeydale Brewery teamed up to

hold the ‘ShAFF Ambassadors’ local athletes drinks.

© Jake Thompson© Jake Thompson

© lissacookPR

EXHIBITOR Meet new customers, makes sales & promote your products in person. Situated next door to the Showroom Cinema,

the 2,000sq ft mezzanine Workstation exhibition space has high footfall (3,000+ visitors) with

the UK's biggest outdoor photography exhibition, MyOutdoors magazine's Second Hand Kit sale

& Young Adventurer sessions in the Creative Lounge.

Exhibitor Rates: 2m by 2m - £250 2m by 4m - £350 2m by 6m - £500

Sponsorship - Great value, targeted packages

AWARD SPONSOR Put your name to supporting filmmakers. £250 (individual award) or £500 (Grand Prize)

e.g. YOUR BRAND Best Climb Film or Best Adrenaline Film

At ShAFF we have 12 awards plus our prestigious Grand Prize Best Climbing Film, Best Biking Film, Best Road Cycling Film, Best

Running Film, Best Ski & Board Film, Best Adrenaline Film, Best Short Film, Best Spirit of Adventure,

Best Made in Sheffield Film, Best Women in Adventure Film, Best Artistic Film and Best Soundtrack.

Combine the feel-good factor of contributing to the filmmakers’ prize pot with targeted brand exposure. Unlike other festivals, we

announce the winners in advance, so you’ll get your name out there in our prima the week ahead of the festival, as well as at our Best of ShAFF screening, and in follow-up press coverage.

PROGRAMME SPONSOR Get your business noticed in print, online

& on the big screen. Only £195 (or £100 charity/club rate)

5 x 5cm advert in the official programme (2,500 A5 copies) available free to all ticket buyers.

PLUS - Small logo/link on ShAFF website footer Dedicated advertising page on ShAFF website with your brand’s

product info Social media cross-promotion via our network of 10,000 +

followers Small logo in advert loop for all 50+ film/speaker sessions.

Small logo placement at end of ShAFF 2016 trailer.

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© lissacookPR

© Red Bull Media House

MEDIA SPONSORSHIP

We offer attractive, creative packages for print, online and video magazines and newspapers as well as TV

and radio.

In return for advertising space in your publication, we can provide a platform for you to connect with readers via our website, social media as well as in person and on screen

during the festival weekend.

e.g. You can brand up relevant film sessions & talks,

run reader competitions for free tickets

and audience give aways for free subscriptions.

Media Partners - In-Kind Sponsorship

MEDIA PARTNERSHIP Connect creatively with new readers

£250 - £2,500 In 2015 ShAFF partnered with Xtreme Video, BMC TV and

The Star & WOW 247 to launch our trailer. We ran contra-promotional session sponsorships with Trail Running, Pro Movie Maker, Trek & Mountain, Mountain Pro,

Climb, Boulder Creek International TV, Sidetracked & Wanderlust.

The festival was featured on BBC TV & radio as well in UKC, Outdoors Magic, Outdoor Fitness, Outdoor Enthusiast,

TGO, Trail and Adventure Travel magazines. 3 of our panel of judges are film/outdoors journalists and

our PR is a former BBC Radio journalist. Browse our media coverage archive.

SOCIAL MEDIA 300,000 views of our past 4 years’ trailers

100+ articles of media coverage Website Visits (page views) during 2015: 130,781

(20,163 unique visits) Tweet Reach (@ShefAdvFilmFest): Jan 57,100; Feb

97,400; Mar 409,000; Apr 21,300 Facebook Reach (Sheffield Adventure Film Festival):

Jan 8,525; Feb 43,624; Mar 100,905; Apr 6,003

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© Jake Thompson

© lissacookPR

#ShAFF2016 SPONSORSHIP LEVELS Programme Sponsor

Session Sponsor

Awards Sponsor

Media Partner Exhibitor

Sport / Family

Sponsor

Presenting Sponsor

Cost £195 £250-£1,000 £250-£500 £250 - £2,500 £250-£500 £2,500 £7,500

Benefit

Get your business noticed in

print & online.

Highlight your brand on the big

screen

Put your name to

supporting filmmakers.

Connect creatively with new readers.

Promote your

products in person.

Perfect for targeting specific

audiences.

Cross-platform,

worldwide brand reach.

Branding & Product

Placement

Exclusive Branding e.g. SHAFF presented by YOUR BRAND on ALL fronts. ✓

Branding on relevant session(s) e.g. Climbing Films, in association with YOUR BRAND. ✓

Branding of award in all PR on all platforms e.g. YOUR BRAND Best Climb Film ✓ ✓

Offer free products as giveaway to audience for relevant session(s). ✓ ✓ ✓ ✓ ✓Brand acknowledgement by presenter to audience at relevant session(s) ✓ ✓ ✓ ✓ ✓

Big screen advertising

Play a 30 second video advert ahead of 50+ film/speaker sessions. ✓

Play a 30 sec video advert ahead of relevant film session(s). ✓ ✓

Full screen logo incl. in advertising loop ahead of 50+ film/speaker sessions. ✓ ✓

Full screen logo in advert loop on relevant film session(s). ✓ ✓ ✓ ✓

Medium logo in advert loop for all 50+ film/speaker sessions. ✓Small logo in advert loop for all 50+ film/speaker sessions. ✓ ✓ ✓ ✓ ✓

You logo on festival trailer

Full screen logo placement on ShAFF 2016 trailer - start and end. ✓

Medium Logo placement at end of ShAFF 2016 trailer. ✓Small logo placement at end of ShAFF 2016 trailer. ✓ ✓ ✓ ✓

In person - connect

with customers

Two banners placed prominently on venue exterior. ✓ ✓

Up to six roll-up banners in venue interior. ✓ ✓

Two roll-up banners inside auditorium during relevant session. ✓ ✓Workstation Exhibition space 2 x 4m (£350) - also available 2 x 2m (£250) & 2 x 6m (£450) ✓ ✓ ✓

In-kind contributions (speakers, kit, prizes, advertising space) and up to 50% off charity rates are negotiatable. Multi-year

discounts are 10% for 2 yrs and 20% for 3 yrs.

#ShAFF2016 SPONSORSHIP LEVELS Programme Sponsor

Session Sponsor

Awards Sponsor

Media Partner Exhibitor Sport

SponsorPresenting

Sponsor

Cost £195 £250-£1,000 £250-£500 £250 - £2,500 £250-£500 £2,500 £7,500

Benefit

Get your business noticed in

print & online.

Highlight your brand on the big

screen

Put your name to

supporting filmmakers.

Connect creatively with new readers.

Show off your

products in person.

Perfect for targeting

sub-sections of

our audience.

Cross-platform,

worldwide brand reach.

In print - brochure, posters & roadside banners

Full page plus acknowledgments in official programme. ✓Half page advert in official programme. ✓

Priority logo on flyers, A3 / A4 posters, roadside banners & JC Decaux city centre ads. ✓

Medium logo on flyers, A3 / A4 posters, roadside banners & JC Decaux city centre ads. ✓

5 x 5cm advert in official programme. ✓

Logo on ShAFF beer pump tap clip & beer mats. ✓

Online - festival

website & social media

Logo/link at top of ShAFF website alongside ShAFF logo. ✓

Large logo/link on ShAFF website footer ✓

Medium logo/link on ShAFF website footer ✓

Small logo/link on ShAFF website footer ✓ ✓ ✓ ✓ ✓

Dedicated advertising page on ShAFF website with brand/product info ✓ ✓ ✓ ✓ ✓ ✓ ✓

Logo, brand/product info & links on relevant session page of website programme ✓ ✓

Social media cross-promotion via our network of 10,000 + followers ✓ ✓ ✓ ✓ ✓ ✓ ✓

Acknowledgement in regular event e-newsletters to 8,000 recipients. ✓ ✓

Specialist PR support for liaison with outdoor media e.g. interviews & competitions. ✓ ✓

Complementary tickets

20 free session tickets for staff, guests & competition giveaways. ✓10 free session tickets for staff, clients & competition giveaways. ✓

2 free session tickets for staff, clients & competition giveaways. ✓ ✓ ✓ ✓

Note: All sponsors to provide artwork & copy for print & website & bring or send their own banners and stands.