featherlite

2 0 1 9P R I C I N G G U I D E

F E A T H E R L I T E D E S I G N S . C O M

featherlite

A thoughtful ly crafted v isual ident ity to attract and communicate with your dream cl ientele

BRAND IDENTITY& LOGO DESIGN

01

Brand Questionnaire

Guided visual brainstorming session / Pinterest gathering

BRAND STRATEGY DOCUMENT :: Includes target client base analysis, brand personality positioning, rationale for colour selection and stylistic direction

CURATED MOOD BOARD :: to set the tone & style of your brand moving forward.

CUSTOM COLOUR PALETTE :: including colour codes (cmyk, rgb, hex)

DESIGN CONCEPTS :: 3 custom logo options designed for you to select from

REFINE :: 2 rounds of refinement via email to perfection

BRAND BUILD OUT:: around main logo selection, bringing cohesion and flexibility to your brand.

B R A N D I D E N T I T Y & L O G O D E S I G N

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*ADDITIONAL COLLATERAL ITEMS (MEDIA KITS, POSTCARDS, STICKERS ETC.) STARTING AT $250+

BRAND STRATEGY MARK(S)

IG HIGHLIGHT COVERS

SOCIAL MEDIA PROFILES

LAUNCH ANNOUNCEMENT

BRAND PATTERN

BRAND FONT SYSTEM

PRIMARY LOGO

SECONDARY LOGO

BRAND STYLE GUIDEBUSINESS CARD DESIGNCOLOUR PALETTE

INVESTMENT $2295IN 3 INSTALLMENTS

PHASE 1 - BRAND STRATEGY - 6 WEEKS TIMELINE

WEEK 1

Questionnaire + Pinterest gathering

WEEK 2

Brand Strategy Development

Client Feedback Due

WEEK 3

Design Concepts Delivered

Client Feedback Due

WEEK 4

Refinement

Client feedback due

WEEK 5/6

Brand Build Out & Final Styling

Final Files Delivered

WEBSITE DESIGN& DEVELOPMENT

A seamless & responsive onl ine experience designed to connect with your audience personal ly and impress them

professional ly

02

INVESTMENT $3000IN 3 INSTALLMENTS

C U S T O M W E B S I T E D E S I G N & D E V E L O P M E N T

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WEBSITE DEVELOPMENT QUESTIONNAIRE

WEBSITE DESIGN STRATEGY + SITEMAP

WEBSITE OUTLINE + SITEMAP

WEBSITE CONTENT PLANNER

WEBSITE MOCKUP WITH 2 ROUNDS OF REFINEMENT

DESIGN AND DEVELOPMENT OF UP TO 8 PAGES

RESPONSIVE WEB DESIGN FOR DESKTOP + MOBILE OPTIMIZATION

VIDEO WALKTHROUGH AND PDF TUTORIAL

Website Design Questionnaire

Guided visual brainstorming session - Pinterest gathering

WEB STRATEGY DOCUMENT :: Includes target client base analysis, brand personality positioning, rationale for colour selection and stylistic direction.

WEBSITE CONTENT PLANNER :: to guide you in writing powerful copy and gathering the content for your website

THE DESIGN :: designed to be mobile-friendly and responsive, presented for you to review in PDF mockup form. Includes strategic homepage design and up to 7 interior pages (about, services, contact etc.). Sites are designed for Wordpress, Squarespace or Showit.co. (contact us directly for custom e-commerce quotes)

REFINE :: 2 rounds of refinement to perfection. Additional rounds of refinement billed at $75/h.

DEVELOPMENT :: A custom coming soon page is placed on your site while your website is developed. BIncludes basic SEO integration, email opt-in design and Google Analytics.

LAUNCH SUPPORT :: PDF Guide and Video Tutorial on updating your new website. Custom launch graphics designed to help you announce your new website with a splash. Includes 30 days post-launch support.

PHASE 2 - WEBSITE DESIGN - 10-12 WEEKS TIMELINE

WEEK 1

Questionnaire + Pinterest gathering

WEEK 2

Web Strategy Development

Website Content Planner Delivered

WEEK 3/4

Website Content Due

WEEK 5/6

Site Mockups designed

WEEK 7

Site mockups delivered

Client Feedback Due

WEEK 8

Refined design back to client

Client Feedback Due

WEEK 9

Second round of refinement

due back if needed

WEEK 10

Site content uploaded

Final live edits

Site Launched!

D E S I G N A S Y O U R B U S I N E S S G R O W S

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Custom quotes are available to clients whom have worked through our Branding Process for:

E COMMERCE SITES (SHOPIFY, WOOCOMMERCE)

PACKAGING DESIGN

STATIONARY DESIGN

DIGITAL COLLATERAL

VIRTUAL SUPPORT

SOCIAL MEDIA SUPPORT

CUSTOM QUOTES FOR YOUR ONGOING DESIGN NEEDS

BOOK YOUR SPOT

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READY TO JOIN ME?Thoughtful ly fi l l out the contact form and

tel l me a l i t t le about yourself !

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F E AT H E R L I T E D E S I G N S . C O M / C O N TA C T