AMERICAN ASSOCIATION FOR MARRIAGE AND FAMILY THERAPY

ADVERTISING PROSPECTUS

2020 – 2021

About AAMFTThe American Association for Marriage and Family Therapy (AAMFT) is the professional association for the field of marriage and family therapy with over 25,000 members. Founded in 1942, we represent the professional interests of marriage and family therapists and other mental health professionals legally authorized to independently treat couples, and families throughout the United States, Canada, and 53 other countries.

Marriage and family therapists treat, research, and teach about a wide range of issues that affect their clients. Some of the top therapy issues we receive inquiries about are infidelity, LGBTQ youth and couples, adoption, stepfamilies, and children dealing with divorce. AAMFT leads the way to increasing understanding, research, and education in the field and ensuring the public’s needs are met by trained practitioners.

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AAMFT Professional Identities

Age DemographicsAverage Age: 49.9

Practice Profile

Gender Demographics

Marriage and Family Therapists

Psychologists

Social Workers

Professional Counselors

Pastoral Counselors

Other

Under 30

30-29

40-49

50-59

Over 60

Individual Practice

Group

Agency

Academic/Training

Hospital

Other

Female Male

2%4%

4%

7%

81%

15%

7%

7%

9%

18%

44%

2%

About Our Members

22%18%

16%

26%

18%

24%

76%

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AAMFT Website AdvertisingAAMFT’s website draws members and non-members who are searching for therapy tools, resources, and the latest information in the mental health field. Users can find detailed information on various therapy topics, search for open jobs or post job openings on the AAMFT job connection, and get the latest news through the AAMFT Blog. The general public can find information on mental health disorders that may be affecting or a family member and access our therapist locator search engine when seeking a treatment provider.

The AAMFT Podcast AdvertisingWith 5,000 listeners and a wide range of speakers and subject-topic, our bi-monthly podcast is an all-access pass to the latest news, developments, and thought leaders in the world

of systemic therapy. The AAMFT Podcast is hosted by Dr. Eli Karam and is available on iTunes, Spotify, and wherever podcasts can be heard.

JMFT Issue Alert Email BlastThe quarterly Journal of Marriage and Family Therapy sends out a member-wide email informing them of the upcoming JMFT topics and the availability to view them online. This email blast has above-average open and click rates for the industry. This blast appeals largely to our academic and student members due to their increased interest in new clinical research.

Annual EventsThere are extensive advertising and sponsorship opportunities available at our annual events. Visit our conference site or email marketing@aamft.org for more information!

E-Newsletter AdvertisingAAMFT’s Family Therap-eNews is circulated on a bi-weekly basis to over 23,000 subscribers. Open rates are above industry standard at about 43% per issue with click rates also above average at 14%. Therap-eNews subscribers are marriage and family therapists, students, and

other mental health professionals across the United States, Canada, and 53 other countries.

Family Therapy Magazine AdvertisingThe official flagship magazine of AAMFT has 6 issues per year which are circulated to over 25,000 AAMFT members with an electronic version available on our website. This online archive is permanently available. Family Therapy Magazine reports developments in the field, legislative news, and economic

issues affecting families and therapists, and new developments within AAMFT.

AAMFT Blog AdvertisingThe AAMFT Blog is a resource for mental health professionals and the general public to find relevant, informative, and compelling content relating to the field

of marriage and family therapy. Updated weekly, the blog includes resources such as ethics updates, executive director messages, latest news within the mental health community, and MFT perspectives on clinical topics. The average number of monthly page views is 4,100. Advertising on the AAMFT Blog offers a secondary boost for your visibility, as each post is shared and promoted on social media.

FAMILY THERAPY MAGAZINE

MAY/JUNE 2019

ftmTHE AMERICAN ASSOCIATION FOR MARRIAGE AND FAMILY THERAPY

Food and the family A look at the role of food throughout history and how mealtime continues to evolve

page 14

Obesity Systemic therapists can provide vital assistance in pediatric and adult weight management

page 28

FAMILY THERAPY MAGAZINE

SEPTEMBER/OCTOBER 2019

Eating disorders Understanding the impact of home and family on anorexia, bulimia, and other disorders

page 34

Food and the Family

Maximize visibility with multi-channel advertising

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E-Newsletter

Family Therap-eNews Schedule

1/10/20 5/8/20 9/11/20

1/24/20 5/22/20 9/25/20

2/14/20 6/12/20 10/9/20

2/28/20 6/26/20 10/23/20

3/13/20 7/10/20 11/13/20

3/27/20 7/24/20 11/20/20

4/10/20 8/7/20 12/11/20

4/24/20 8/21/20 12/18/20

E-News Advertising Rates and Sizes:

Frequency Rates 1X 4X 8X 12åX

195 x 195 pixels $650 $595 $555 $500

270 x 220 pixels $900 $825 $795 $750

Prices listed above are per issue.

E-News Advertising SpecificationsThe image should not exceed the selected size. AAMFT is not responsible for any errors due to ads that do not meet size specifications. All e-News advertising files must be high-resolution and submitted in JPEG, PNG, or EPS format. Email artwork to marketing@aamft.org.

Artwork DeadlinesAll e-News advertisements are due the Tuesday before the Friday issue date. If you are purchasing multiple issues and wish to change your artwork, you must submit all new artwork by the deadline listed.

Network Newsletter AdsIf you want to target new MFT leaders and young professionals, you can advertise to our Emerging Professionals Network. This network is made up of over 1,100 AAMFT members who are new MFTs or currently working toward a Masters in marriage and family therapy.

Frequency Rates 1X 2X 6X

270 x 200 pixels $150 $135 $95

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Family Therapy Magazine

Family Therapy Magazine Schedule

Issue: January/February 2020Theme: Parenting in the 21st CenturyArtwork Deadline: December 2, 2019Target Mail Date: January 27, 2020

Issue: July/August 2020Theme: The BoomersArtwork Deadline: June 3, 2020Target Mail Date: July 26, 2020

Issue: March/April 2020Theme: Homeless & At-Risk FamiliesArtwork Deadline: February 3, 2020Target Mail Date: March 23, 2020

Issue: September/October 2020Theme: Current Debates in the World of TherapyArtwork Deadline: August 3, 2020Target Mail Date: September 27, 2020

Issue: May/June 2020Theme: Annual Conference BrochureArtwork Deadline: April 1, 2020Target Mail Date: May 25, 2020

Issue: November/December 2020Theme: Getting to Know Your AAMFT GovernanceArtwork Deadline: October 1, 2020Target Mail Date: November 29, 2020

Rates and Sizes Chart

Frequency Rates 1X 3X 6X

Back/Inside Cover $3,000 $2,860 $2,670

Full Page $2,320 $2,135 $1,975

1/2 Page $1,500 $1,380 $1,275

1/3 Page Vertical/Sq. $1,050 $966 $915

1/6 Page $950 $900 $845

Prices listed above are per issue.

If you are purchasing multiple issues and wish to change your artwork, you must submit all new artwork by the deadline above. Target mail dates and issue themes are subject to change without notice.

Want to Increase Your Reach? Options to Make Advertising PackagesAdd web advertising to your magazine package for only $300 per month! ($450 value). This offer is valid for a 220 x 220 advertisement on an interior page. Reserve your space on our website for 1-3 months.

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Family Therapy Magazine Ad Dimensions

Family Therapy Magazine Ad Dimensions

Family Therapy Magazine Ad SpecificationsImage must adhere to the sizes above. AAMFT will not be held responsible for advertisements that print improperly due to font and images incorrectly embedded or incorrect sizing. All print advertising files must be submitted in a high resolution (300dpi) format as either a JPEG, PNG, or EPS file. All fonts and images must be embedded. Please email artwork to marketing@aamft.org.

Back Cover: 8.25” x 7.5”Bleed: .125” on left, right, and bottom

Inside Cover/Full Page: 7” x 10” Bleed: 8.5” x 11.125”Trim: 8.25” x 10.875”

1/2 Page: 7” x 4.5”

1/3 Square: 4.5” x 4.875”

1/3 Vertical: 2.125” x 10”

1/6 Page: 2.125” x 4.875”

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Website and Blog Advertising

Website AdvertisingFrequency Rates 1 month 3 consecutive months 6 consecutive months

Interior Page – 220 x 220 pixels $450 $1,245 $2,200

Interior Page – 930 x 180 pixels $900 $2,485 $4,805

Landing Page – 220 x 220 pixels $1,100 $3,035 $5,610

Website Advertisement SpecificationsImage cannot exceed pixel sizes selected above. AAMFT is not responsible for any errors due to advertisements that do not meet size expectations. All web advertising files must be high resolution and submitted in JPEG or PNG format. No Flash and please include the associated URL when submitting the artwork. Email artwork to marketing@aamft.org.

All website advertisements start running on the first business day of each month. All advertisements are due one week before the run date.

AAMFT Blog Advertising

Frequency Rates 1 month 3 consecutive months 6 consecutive months

300 x 220 pixels $450 $1,245 $2,200

300 x 395 pixels $750 $2,050 $3,900

AAMFT Blog Advertisement Specifications

Images cannot exceed pixel sizes listed above. AAMFT is not responsible for any errors due to advertisements that do not meet size specifications. All blog advertisement files must be high resolution and submitted in JPEG or PNG format. No Flash and please include the associated URL when submitting the artwork. Email artwork to marketing@aamft.org.

All blog advertisements start running on the first business day of each month. All advertisements are due one week before the run date.

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Podcast – Our Newest Advertising Opportunity

The AAMFT Podcast ScheduleThe AAMFT Podcast is released on the same schedule as the e-Newsletter, with two episodes released per month on alternating Fridays. Email marketing@aamft.org for more information on speakers for each episode.

Podcast Advertisement Pricing

Frequency Rates 1 episode 2 episodes 3 episodes

30 – seconds $75 $70 $65

Prices listed above are per episode.

Podcast Advertisement Submission

Please send the text for your advertisement 1 week prior to the air date to marketing@aamft.org. This text should be pre-timed before submission and must adhere to the 30-second limit. The advertisements will be read by the podcast’s host Dr. Eli Karam or AAMFT staff.

JMFT Issue Alert Email BlastJMFT Issue Alert Schedule

Issue Cover Date Artwork Due Date Release Date

January 2020 01/06/2020 01/10/2020

April 2020 04/07/2020 04/11/2020

July 2020 07/07/2020 07/09/2020

October 2020 10/05/2020 10/09/2020

Advertisement Pricing

Frequency 1 Edition 2 Editions 3 Editions4 Editions (one year)

Rate $650 $595 $555 $500

Prices listed above are per email blast.

Advertisement Specifications and SubmissionAdvertising files should be static images in a JPEG or PNG format, 300x250 MPU, and include a single click-through URL. Please email your artwork and desired date for email inclusion to marketing@aamft.org.

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Application and Contract

Credit Card and Authorization Page All orders must be pre-paid for your request to be accepted. Ad space cannot be reserved until payment is received.

Company Name:

Contact Person:

qMastercard q Visa q American Express Check:

Name on Card:

Card Number:

Expiration Date:

Vcode:

Please charge my credit card the following amount: $

I agree to authorize AAMFT to charge my credit card the total amount written above.

Agreement and SignatureAs the representative of the company/organization named above, I have read and agreed to abide by the terms and conditions stated by AAMFT.

Submitted by:

Signature:

Date:

Please send your completed order forms and payment information by email to marketing@aamft.org.

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Terms and Conditions – Advertising Policy

1.00 General Policies.

1.01 Reservation of Rights and Compliance with Applicable Laws. AAMFT reserves the right to reject or cancel any advertisement in any AAMFT publication for any reason at any time. AAMFT complies with all applicable laws prohibiting discrimination. AAMFT will not accept advertisements that, at AAMFT’s sole discretion, appear to be libelous, slanderous, sexually explicit, or in conflict with AAMFT policies.

1.02 Academic Programs.

1.02.1 Currently Accredited Programs. Programs that are currently accredited by the Commission on Accreditation for Marriage and Family Therapy Education (COAMFTE) are permitted to advertise in AAMFT publications.

1.02.2 Non-Accredited Programs and Programs Applying for Accreditation. Non-accredited programs and programs that are currently applying for accreditation are permitted to advertise in AAMFT publications, however, AAMFT reserves the right to indicate on advertisements that a program is not COAMFTE-accredited.

2.00 Payment. Unless otherwise stated on the order form, all advertisements must be paid at least 30 days prior to the run of your advertisement. Checks, Visa, MasterCard, American Express, are all acceptable forms of payment. Payment shall be made in US currency. Payment for any additional costs incurred by AAMFT must be paid 15 days from the invoice date. AAMFT reserves the right to refuse any new order from delinquent advertisers. Rates are subject to change without notification.

3.00 Refunds on Advertisements. There are no refunds for ads that have already appeared in an AAMFT publication or website.

4.00 Cancellations or Changes. Cancellations or changes must be submitted in writing. Cancellations or changes to the artwork must be submitted 30 days prior to the date the art work is due.

5.00 Indemnification. The advertiser shall indemnify and hold harmless AAMFT and its publications from and against any and all claims, damages, losses and liabilities, including reasonable attorney’s fees and costs, arising out of the publication of advertiser’s advertisement.

6.00 Disclaimer of Endorsement. Acceptance of advertisements shall not be construed as any type of endorsement of the advertising, the advertiser, or the advertiser’s organization, product, system or service, by AAMFT, COAMFTE, or the AAMFT Foundation.

7.00 Disclaimer of Liability. AAMFT is not liable for the quality of advertisements that do not meet the ad specs specified on the order form.

8.00 Applicability of Policy. This policy applies to all AAMFT publications, including electronic and print materials.