2020 popcorn sale guidebook...successful popcorn sales are a mixture of the following 4 selling ......
TRANSCRIPT
2020Popcorn Sale
Guidebook
Funding YOURScouting
ADVENTURE
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ContentsDates ........................................................................................ 3
Contacts ................................................................................... 4
New in 2020 .............................................................................. 5
Unit Kernel Checklist ................................................................ 6
Commission Structure .............................................................. 7
Budget Planning Tool ................................................................ 8
Product Mix and Pricing ............................................................ 9
Warehouse Information ............................................................. 10
Packaging and Shipping Information ......................................... 11
Selling Methods ........................................................................ 12
Tips and Tricks to Selling .......................................................... 13
Pay with Square......................................................................... 13
Sell $1,000 Social Distance....................................................... 14
Unit Kickoff Planner .................................................................. 15
Trails-End.com ..........................................................................16
Prize Program ........................................................................... 18 &19
Be Sure to like us on Facebookwww.facebook.com/GECpopcorn
Weekly updates, reminders, sale success and more!
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Sale DatesDate DoneItem
ZOOM WebinarAugust 20
ZOOM WebinarAugust 19
Popcorn Commitments Due OnlineOrdering. trails-end.com
See Trail’s End Manual for instructions!
August 23
Show and Sell Orders DueSubmit online @ trails-end.com
See Trail’s End Manual for instructions!August 31
Show and Sell Orders Pickup - JANESVILLESeptember 17
Show and Sell Orders Pickup - MADISONSeptember 18-19
Sale EndsOctober 14
Take Orders DueOctober 16
Take Orders PickupNovember 6-7
Prize Orders Due OnlineNovember 13
Final Payment DueNovember 13
Sale Starts (Or as soon as you get your popcorn!)September 19
Show and Sell Orders Pickup - MT HOREBSeptember 18
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ContactsLisa LeggeCouncil Popcorn Kernel
Margaret WilliamsCouncil Staff Advisor 608-235-0563 [email protected]
Council Staff Advisor
Chris CourtneyIndian Trails Kernel
Andrew OlsenIndian Trails DD
Matt RamekerMohawk Kernel
Ann GoffWisconsin River Kernel
Margaret WilliamsMohawk DD
Wisconsin River DE
VacantYahara Kernel
Lacey O’Rourke
Yahara DE
608-322-0908
608-289-9671
608-235-0563
608-381-1157
608-440-0157
608-335-2243
lacey.o’[email protected]
608-247-3585
Other Helpful ContactsSale Facebook Page: www.facebook.com/gecpopcorn
Sale Website: www.glaciersedge.org/popcornTrail’s End Popcorn: www.trails-end.com
Prize Company (call for any warranties!): 330-938-1000
Are you receiving the POPCORN NEWSLETTER?If not, subscribe at www.glaciersedge.com/popcorn by clicking the
e-newsletter button
Oliver Dupree
Joseph Lewis
608-516-5558 [email protected]
[email protected]’s End Specialist 608-322-0908Nick Rose
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New in 2020
Wisconsin Badgers Tin
Trail’s End Policy
American Heros Sales Patch
Based on the superb popularity, we are bringing back the Badger tin! This year, Wisconsin through the years!
Due to the COVID-19 there are no returns
All Scouts who sell $30 or more in Military Sales will earn the Military Sales CSP
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Unit Kernel Checklist
Follow these steps to ensure success in the popcorn sale this year!
___ Attend and participate in the Council Popcorn Kickoff. If you attend you will earn
an additional 1% commission.
___ Create a unit popcorn sales goal. This should reflect the needs outlined by your
annual program plan.
___ Turn in and review your unit’s Ideal Year of Scouting Budget (IYOS) to know your
unit’s sales goal. When this is turned in your unit will earn an additional 1%
commission. Email to [email protected] Due September 18
___ Formulate a sales plan including door-to-door selling, store fronts and online.
___ Create a timeline for your Scouts when all unit order forms, popcorn payments,
and Scout prize forms need to be turned back into you. Remember if your unit is
accepting checks they need to be made out to your unit.
Your unit will turn in one unit check to pay for your popcorn.
___ Hold a unit kick-off meeting for parents and Scouts to inform and motivate them
about the upcoming sale.
___ Complete the unit product order form and submit online. Keep photocopies of
your Scout’s take order forms so they can be used the following year.
____Show N’ Sell (Due Aug 31 5pm)
____ Final Order (Due Oct 16 5pm)
____ Prize Order (Due Nov 13)
___ Check in weekly with your families, see how their sale is going and how you can
help!
___ Final Order is entered into the popcorn order site by 5pm on Friday October 16
___ Make final payment for product by Nov 13th.
___ Order prizes in prize system by Nov 13th (see page 18-19 for details)
___ Coordinate your unit’s popcorn pick-up and distribution.
____ Show N’ Sell ____ Final Order
___ Submit your top 3 selling Scouts. Email ([email protected])
___ Distribute prizes upon receipt in a timely manner. Your goal should be mid
December
___ Celebrate your unit’s success!
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Commission StructureBelow is our commission structure for the 2020 sale. Commissions
range from 26% all the way to 38%
BASE COMMISSION - 26%
If your unit chooses to participate in the PRIZE PROGRAM Base Rate 26% Attend a Council Popcorn Kickoff Training +1% Submit a Unit Budget by Sept 18th +1% Sell an average of $600/Scout in your unit* +2% _____________ Total: 30%
If your unit OPTS OUT of the Prize Program Base Rate 30% Attend a Council Popcorn Kickoff Training +1% Submit a Unit Budget by Sept 18th +1% Sell an average of $600/Scout in your unit* +2% _____________ Total: 34%
VOLUME BONUSES Your unit sells between $13,500 and $18,499 +2% Your unit sells more than $18,500 +2%
Total available commission for units range between 26% and 38%!
*Based on membership June 30th
Online Sales Commission
Online Commission Rate - 30% Through August 31,202025% Starting September 1, 2020
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Budget Planning ToolsWhy plan a budget?
What does this mean for your unit? You can use the council popcorn sale to fund your entire year’s worth of activities. Imagine being able to have great events, campouts, and have every boy go to summer camp without asking the family for any money. It’s possible with popcorn.
In other sales, the average sales per scout was about $300 and some units achieved $1500 per scout average! That’s enough for at least summer camp and could fund a high adventure program.
Use a planning spreadsheet, accompanied with your annual program plan to evaluate your yearly expenses and establish a goal selling amount for each scout to achieve and your year will be a great success!
Helpful Hints
Share this information with your parents!
Download the Budget Planning spreadsheet from our Council Website https://www.glaciersedge.org/1213
Return your completed Budget at:[email protected] by September 18th for an additonal 1% commission.
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Product LineupSHOW & SELL
ONLINE DIRECT
ONLINE DIRECT BUNDLES
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Warehouse InformationThe Glacier’s Edge Council is proud to have multiple locations for
show and sell pickup during the sale. Warehouse locations are assigned by district/location, if a different warehouse works better for you, let us know!
Chambers and Owens Wholesale1733 Morse StJanesville, WI 53545September 17 - Show and Sell
Former Menard’s Building2012 E Springs DriveMadison, WI 53704Sept 18-19 - Show and Sell
Parking Lot in Elkhorn6 North Church StSeptember 17 - Show and Sell4:30pm-6pm
Early Product Pickup for Show and Sell
Units that provide volunteers to stage popcorn at the warehouse (minimum
of 4 man hours) will be allowed to pick up their product early, after they have
fulfilled the service time. Please contact us to setup your volunteer
time!
Popcorn Pickup Times will be communicated the week prior to the
pickup for each location once all orders
are placed.
AFTER the September pickup, ALL popcorn pickups will occur at the Madison Service Center ONLY. There
will be a limited supply available.
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Packaging InformationThe resources below are in place to help you plan:
1) During the initial show and sell order, case quantities closer to full pallets (where possible) are easier to get to you.
2) Box Dimensions are provided to help you provide enough trailer or vehicle space on pickup day.
Product Shipping Info
Item: Item/Pallet Qty/Pallet Case Size (in) Qty/Case
Vehicle Capacity
Mid-size Car (Honda civic) - 20 CasesSmall SUV - 40 CasesLarge SUV - 70 Cases
Large Pickup (Silverado) - 50 CasesCrossover (Ford Escape) - 40 Cases
Minivan - 60 CasesFull Size Van - 70 Cases
**The vehicle capacity estimatess above are estimated without kids, car seats, strollers, etc.**
Badge TinSalted Caramel PopcornBlazin’ Hot PopcornWhite Cheddar PopcornUnbelievable Butter PopcornCheese Lover’s CollectionPopping Corn JarCaramel Corn
4828814414414480
648504
4824181818807242
11x11x12.2512.5x12.5x7.5
10x10x7.510x10x7.5
17.5x11.75x1313.75x13.75x14.513.75x13.75x14.513.75x13.75x14.5
11288819
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Selling MethodsSuccessful Popcorn sales are a mixture of the following 4 selling
methods! Units should plan to utilize all 4 methods to get the most out of their sale and better deliver the Scouting Program in their
unit!
This sale is designed to sell popcorn that your unit popcorn kernel signs out with an online sign up and picks up at a district warehouse. Then, at a location of your
choice, you and the Scouts sell the popcorn directly to the public. Suggested locations could include grocery stores, malls, video stores, or any area
with a large number of people. Popcorn from this sale can NOT be returned this season due to COVID.
If you need more popcorn during your show and sell sale, we will have limited amounts of product available at the Madison Service Center. Orders must be placed
through [email protected] or by calling 608-310-7300.
NOTE: Glacier’s Edge Council reserves the right to require payment for additional popcorn ordered for show and sell.
Show and Deliver
Take Order Sale
Online Sales
This is the best way to increase popcorn sales, The Scouts sell the product, deliver it to the customer, and collect the money all in one trip. Your unit may plan a “Blitz Day” and go to a neighborhood as a group. Split the boys into a couple of Scouts per group and start going door to door. The Scouts take an order form and product to the door. They show the customer the sale flier that includes all the products available to purchase. Once they receive an order, they collect the money, and then go to the car, get the product, and deliver it immediately. This sale is very favorable to customers because they don’t have their popcorn delivered at a later date.
Show and Sell
This sale is the most well-known way for your unit to raise funds. The Scouts in your unit take orders on a form for different varieties of popcorn and then deliver them to the customers at a later date. The forms from all Scouts are turned in to your unit popcorn kernel and only one unit order is placed. The popcorn is picked up by the unit kernel and distributed to the boys who made the sales. Remember, more Scouts, knocking on more doors, grows your sale and helps you grow Scouting. Don’t forget to use the app!
The unit kernel registers their sellers on www.trails-end.com. This will give the Scout a “scout code”. Send an email out to friends and family and they can use the seller ID to order product and have it delivered right to them with NO SHIPPING FEE with a minimum order or $30 starting September 1st!
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Pay With Square
Tips and Tricks to Selling
POPCORN SAFETY TIPS
• Always sell with an adult or buddy • Never sell at night• Never enter a stranger’s house • Wear your uniform• Keep checks and cash in a separate • Always be courteous! envelope with your name on it • Always walk on the sidewalk whenever possible
10 ways to Make a Popcorn Sale
• Ask your parents• Ask your relatives• Knock on your neighbor’s door• How about your parents’ friends?• Sell at your place of worship• Ask your parents to take an order form to work• Have “Super Sale Day” with your fellow Scouts• Sell Door-to-Door around your community• Popcorn makes great holiday gifts!• Visit businesses around your town for a corporate sale • Keep a copy of your take order form
Trail’s End is committed to your Council’s success, equipping you with the proper tools for effective fundraising. That’s why Trail’s End has teamed up with
Square to help your Council and Unit sell more popcorn. Start accepting credit card payments and increase sales today!! To Set up your account you can click on the link
and Trail’s End System Maunal will explain how to set up an account.
Instantly increase your fundraising sales by offering customers the payment option of debit/credit card. and click on the “sign up” link on the bottom of the page.
By using the Trail’s End app you can enter credit card numbers without a square reader. Scouts can also share the shopping cart with the customer so they can enter
their card number. Full explaination is in the Trail’s End System Manual here.
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How to Sell $1,000 Social Distancing Sell for 8 hours, fund your entire year of Scouting!
Create a Trail’s End account for your Scout.• Text APP to 62771 to download the Trail’s End App.
Make a list of 30+ people you know to ask for support.• With your Scout, go through the contact lists of your phone(s) and your social
media friends lists (ie. Facebook).
Draft your Scout’s sales pitch.• Example: Hi **customer’s name**, I am raising money to help pay for summer
camp. Please follow the link to my fundraising page and make a purchase that will help me earn my own way in Scouting. Can I count on your support?
Build your Scout’s personalized fundraising page.• Once signed into the app, go to Online Direct and then Manage Page. • Upload a picture of your Scout smiling, preferably in their Class A uniform. • Paste your sales pitch into the About Me section. • Select your Favorite Product.
Ask for support.• Share your Scout’s fundraising page from the App through Social Media
(Facebook, Twitter), Text Message, Email, and more.• For BEST results, Scouts should make phone or video calls (FaceTime, Zoom).
Scouts can take payment over the phone or use the Online Direct cart sharing feature so you customer can complete the purchase.
• Tip: Just like in face-to-face selling, customers say yes more often with a personal ask (call, text, email, DM) than an indirect ask (general Facebook
post).
Ask for support in the neighborhood.• Ask neighbors for support in local Facebook Groups, Apps (Next Door).• Visit 30 homes in your neighborhood• Use the cart sharing feature to remain socially distanced.
Check your orders daily and follow up at least three times with customers that have not supported. Be sure to thank those that support!
Visit www.trails-end.com/onlineacademy for more tips, and FAQ.
1STEP
2STEP
3STEP
4STEP
5STEP
6STEP
Sell $1,000 Social Distance
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Unit KickoffsHosting a unit popcorn kickoff is the BEST way to communicate all the sales details to your families and create excitement about
the sale! Below is a great step by step guide to host your own!
1. Plan ahead. Think of an agenda that will be fast-paced and FUN! A good kickoff should be under an hour.
2. Emphasize WHY it is important to sell popcorn. Communicate the exciting Scouting program and how families can cover all their annual expenses with one sale. Trail’s Edn makes it easy to sell delicious popcorn so Scouts can spend more time having fun and less time selling popcorn.
3. Show Scouts the app available from Trail’s End.
4. Spend some time explaining the different ways to sell, key dates for the program and show and sell locations.
5. Motivate Scouts to set goals for their sales and to pick an awesome prize! 6. Finish the evening with a memorable event, like throwing pies in the leaders’ faces or funny role-playing. A kickoff will be exciting when Scouts are involved in the action!
7. You can hold a Virtual Kick Off!
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Trails-End.comTrail’s End offers a fantastic website at trails-end.com. This is the best place to visit for the latest popcorn sales tips, tricks and tools. You will find lots of great
downloads and training videos to help support your sale!
See instructions on how to login here. Start at www.trails-end.comWe also have posted step by step powerpoints at glaciersedge.org/popcorn
Commit to sell through our council website HERE!
ORCommit to sell directly from Trail’s End Website
HERE!
Committing to Sell
Click HERE for access to our Trail’s End System
Manual A reference guide for
Unit Leaders!
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Prize ProgramPrizes are a great incentive for Scouts selling popcorn (yes, Boy Scouts too!).
Your unit is encouraged to participate in the prize program to engage more Scouts selling!
To Order Prizes
Please see the attached instructions from Keller Marketing Prize Program.
Visual Instructions - HERE
Written Instruction - HERE
**If you need assistance, (or need to return/exchange prizes) please contact customer service at 888-351-8000 or [email protected]
The Glacier’s Edge Council is excited to provide a weekly “Fill it Up” drawing in 2020. Drawing dates and details are below. Each week, 1 lucky Scout will win:
$150 Cabelas Gift Card
Drawing Dates:September 25
October 2October 9
Rules and Details• All Scouts are eligible for fill-it up drawings, even those who opt out of
prizes. The forms have 15 lines on them this year.• To submit, run report from leader portal, take a picture and submit to the
email below, its that easy!• Drawing occurs at 4pm each Friday listed above. Winners announced
through our Facebook page and phone• Drawings are cumulative (i.e. all forms submitted during the Sept 25 week
are also eligible for the Oct 2 and 9 drawings).
Submit Fill it Up forms to [email protected]
Fill it Up Program
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Prize ProgramEncourage your Scouts to set goals and earn great rewards. In addition to the
prize program, Prizes to further recognize your top sellers.
Keller Marketing Prize Program
Glacier’s Edge ‘Sell More Earn More’ Prize
$750 Club
Sell $1000 - Earn a pass to Boulders Climbing Gym in MadisonSell $2000 - Earn 2 free tickets to a Wisconsin Dells Water ParkSell $3000 - Earn 2 free tickets to a Milwaukee Bucks Game*
**These prizes available to all ScoutsNon-cumulative, Please select 1 based on your sales level
*
Sell $750 and earn a choice of a Silly String Blaster Pack or
a 5 - in - 1 Survival ToolAvailable to ALL Scouts
Scout can pick either prize regardless of age/rank
THANK YOUYour support of the fall popcorn sale allows all of us to provide
memorable Scouting Experiences to thousands of Scouts through our camping program each year. This sale annually puts more than $1,000,000 into the Scouting Program locally in the Glacier’s Edge
Council! Below are some of the mountain top experiences from 2020.