2014 POPCORN

SALES GUIDEBOOK

SHINING WATERS COUNCIL

Popcorn Sale September to November 2014

Friday, October 31st, 2014

Group orders are due on-line through the Trail’s End ordering system www.scoutpopcorn.ca

Each popcorn seller’s information MUST be entered in the Trail’s End system in order to qualify for the $450 seller incentive and the $600 seller draw, regardless of the amount a youth or adult sells.

Forward the following to your Area Popcorn Coordinator by October 31st: • completed Scholarship form and copies of the take order sheets • completed prize form for any sales $450 or more (copies of take

order forms may be requested). • Group prize order forms.

Thursday, November 20th to Saturday, November 22nd, 2014

- Distribution of product and prizes from warehouses – location and times will be announced closer to the date.

- Don’t forget to bring your Group cheque post-dated for December 5th, 2014, payable to Scouts Canada when you pick-up your popcorn.

No Cheque = No Popcorn

Important Information

Dear Scouters,

It is a real pleasure to welcome you and your Group to the 2014 Shining Waters Council Fall Popcorn Sale!

I want to personally thank you for your time and energy in promoting Scouts Canada’s #1 Fundraiser in your group. The Scout Popcorn sale plays an essential role in allowing your Group to generate the funds needed to provide an amazing program for your youth, as well as reduce the financial burden on families. Hats off to you for making a difference in the lives of the Scouts in your Group!

Last year, Shining Waters Council sold $416,905.00 worth of Scout Popcorn and one of our goals for the 2014 Scout Popcorn program is to increase the number of youth registered in the Trail’s End Scholarship program.

Once again, our annual Scout Popcorn program is popping with some great new products and the return of some old favorites! We are confident that everyone will be excited about this year’s product line up.

The Area Popcorn Coordinators and I are ready to assist you and your Group to have a very successful Scout Popcorn Sale. Please feel free to contact us with questions or assistance you may need. We want to help you grow your Popcorn Sales.

Yours in Scouting,

Dick Riewe SWC Popcorn Coordinator

Welcome!

2014 Product

Chocolatey Caramel Crunch

NEW

NEW

White Chocolatey Pretzels

Bacon Ranch Chocolate Lover’s Collection

Caramel Corn with Almonds, Cashews &

Pecans

Butter Toffee Caramel Corn

Dark & White Chocolatey Drizzle

Sweet & Savoury Collection

Cheddar Cheese and Jalapeño Pepper

White Cheddar Cheese Corn

Popping Corn

Cheese Lover’s Collection

Kettle Corn Microwave

Unbelievable Butter Microwave

Butter Light Microwave

Military Donation

GOLD

SILVER

PRODUCT RETAIL VALUE

GROUP COST

GROUP PROFIT*

BOX PER CASE

$50 Military Donation $50.00 $27.60 $22.40 N/A

$30 Military Donation $30.00 $16.56 $13.44 N/A

Chocolate Lover’s Collection Tin $60.00 $35.38 $24.62 1

Sweet & Savory Collection $45.00 $26.59 $18.41 1

Cheese Lovers Collection $35.00 $19.32 $15.68 1

Chocolatey Caramel Crunch Tin $30.00 $15.09 $14.91 6

White Chocolatey Pretzels $25.00 $13.01 $11.99 12

Kettle Corn $25.00 $11.60 $13.40 6

Dark & White Chocolate Drizzle $20.00 $11.44 $8.56 12

Caramel Corn with Almonds, Pecans & Cashews $20.00 $11.44 $8.56 12

Butter Toffee Caramel Corn $20.00 $10.76 $9.24 12

Butter Microwave $20.00 $9.50 $10.50 6

Butter Microwave Light $20.00 $9.20 $10.80 6

Cheddar Cheese & Jalapeno $15.00 $7.26 $7.74 6

White Cheddar Cheese Corn $15.00 $7.26 $7.74 6

Bacon Ranch Tin $20.00 $10.59 $9.41 6

Popping Corn $10.00 $4.75 $5.25 12

*Group profit is based on pricing after tax deductions, council administration costs and prize costs.

2014 Pricing

Give a gift of Scout Popcorn, to the Canadian Forces Men and Women, their families and veteran’s organizations.

In 2011, Scouts Canada created the Canadian Forces Popcorn Program, which sent Scout Popcorn to Canadian Forces personnel across Canada. A full container was shipped to our Canadian base in Afghanistan. Each year, we have expanded the program. Now, Canadians have the chance to provide the gift of Scouts Popcorn to Canadian Forces bases, training facilities, Veteran's hospitals, and Canadian Forces family support centres.

Where did it all go in 2013?

Over 3,600 Canadian Forces Orders Over $80,000 returned to Scouting

$134k in sales went to: • 19th Wing Comox, BC • Edmonton, AB • Ottawa (2 bases) • Gander (9th Wing) • Lancaster Park (Nfld) • Shilo, MB • Cold Lake, AB • 8th Wing (Trenton, ON) • Kingston, ON

Scout Popcorn for our Canadian Forces

NATIONAL PRIZES

SELL $300 for a $10 gift card $450 for a $20 gift card $600 for a $30 gift card $800 for a $40 gift card $1,000 for a $50 gift card (+ be entered into a draw for an iPad Mini) $1,500 for a $75 gift card $2,000 for a $100 gift card (+ be entered into a draw for an iPad Air) $2,500 for a $150 gift card (+ 6% of your total sales each year is invested in your own scholarship account)

SELL 1 ITEM SCOUT POPCORN CREST

NATIONAL TOP SELLER iPad Air The top selling youth in Canada will receive an iPad Air (iPad colours may vary) $2000 LEVEL: Entered into a draw for 5 iPAD Airs

SCHOLARSHIP

$2500 LEVEL: 6% of your total sales each year is invested in your own scholarship account

$1000 LEVEL: Entered into a draw for 5 iPAD minis (iPad colours may vary)

Get a gift card and get the

gear you want!

GUIDELINES Rewards are based on individual sales, NO combining of sales with other Scouts. Each Scout may select one reward from the sales level reached, plus a crest. Turn in your reward order when you turn in your popcorn order. All orders and additions must be submitted through the council. Only one award or prize allowed per youth member. *Scouts Canada is not affiliated with Walmart Stores, Inc. or its affiliates. The services products or activities of Scouts Canada are neither endorsed nor sponsored by Walmart Stores, Inc. or its affiliates. ©Scouts Canada. All rights reserved.

2014 Council Prizes

Every youth member who sells $600 or more will be entered into a draw for a chance to win one of two Great Wolf Lodge gift certificates (valued at $600 each).

Our Top Seller this year will win a PS4 entertainment console!

$450 Sellers Prize Draw

$600 Sellers Draw

Every youth member who sells $450 or more will be entered into a draw for a chance to win one of ten Cineplex Movie Passes for two.

SWC TOP SELLING YOUTH

Every adult member who sells $600 or more will be entered into a draw for a chance to win one of three $50 Pre-paid Visa Gift Cards.

LEADER/ADULT MEMBER

Area Top Selling Youth Prize

Each Group that increases both their participation and sales in 2014 by 10% will be entered into a draw for a chance to win $250 off a SWC camp booking.

…any NEW Group that sells $1000 or more will be entered into a draw to receive one of two discounted Shining Waters camp bookings. (25% discount - maximum value $100)

*Prizes are subject to change based on multiple top sellers

…All six Areas in Shining Waters Council will have the opportunity to have their Runner-up Youth Seller win a $50 Future Shop gift card!

GROUP PRIZES

LEADER/ADULT MEMBER

Area Runner-Up Youth Prize

…All six Areas in Shining Waters Council will have the opportunity to have their Top Seller win a $100 Future Shop gift card!

There’s more to selling Scouts Popcorn than just cool prizes!

Education is the key to a bright future and Trail’s End wants to help you along the way!

Any youth who sells $2,500 in popcorn will receive 6% of their total sales invested into their own Post-Secondary scholarship

account.

Youth only need to hit the $2,500 mark once and 6% of their sales each year following will be added to their account.

Trails End Scholarship Program

TRAIL’S END® POST-SECONDARY SCHOLARSHIP PROGRAM Enrollment Form

Please submit this completed form to enroll or to report your 2014 sales. To enroll, you must sell at least $2,500 by December 31, 2014.

SALE INFORMATION Fall 2014 Show & Sell Sales: $ ____________________ Fall 2014 Paper Order Form Sales: $ ____________________

2014 Total Sales $ ____________________ SCOUT INFORMATION Full Name: ____________________________________________ Birth Date: ______ / ______ / ______ Qualifying Year: ________ Social Insurance # (last four digits – for account payout): XXX-XX-___ ___ ___ ___ Street Address _____________________________________ City: _______________________________ Province: _______ Postal Code: ______________ Phone Number: (_____)________________ Email Address (account balance will be emailed to you) : __________________________________________ Council Name: ______________________ Council City & Province: ______________________________ Council Popcorn Staff Advisor (print name): ___________________________________________ Council Popcorn Staff Advisor’s Signature: ___________________________________________

For more information about the Trail’s End Post-Secondary Scholarship Program, please visit http://scoutpopcorn.ca

STEPS TO SUCCESS

Establish an annual Plan and Budget, with input from your Youth and Parents

Set a Group Popcorn Sale Goal – Ideal Year of Scouting, and break that goal down to a Per Youth Goal based on the plan and budget

Put together an exciting incentive program for your Group on top of the Council and Trail’s End prizes. Try the following ideas:

o Have a small prize for all youth who fill up a take order form o Have a pizza party of Section or Group reaches its goal

Conduct a FUN Group Popcorn Kickoff to communicate the program and per Youth popcorn sale goal to the Scouts and Families

Utilize various sales methods to make sure your Group and Youth hit their sales goals:

o Take Orders o Parents Selling at work

SELL POPCORN

Raise all the money your Group needs to fund its ENTIRE Program with the Scout Popcorn Sale, as the one and only fundraiser!

Scout Popcorn returns over 60% of the money raised to support your Group, Scout families and local Council

Proven Product Quality - 2 out of 3 people buy when asked, and are repeat customers

The Ideal Year of Scouting will help you achieve your Group’s dreams in Scouting and get more parents involved in the program

Teach the Youth, the life lesson of earning their own way!

Plan your program to succeed

• NEVER enter anyone's home • NEVER sell after dark unless you are with an adult • NEVER carry large amounts of cash with you • NEVER sell in front of stores or malls without

permission. A responsible adult must be present • NEVER sell at stop lights or street corners • NEVER go to dimly lit areas or places where you are

not clearly visible

• ALWAYS walk on the sidewalk and driveway • ALWAYS sell with another Scout or with an adult you

know • ALWAYS notify your parent or group leader of any

strange activity immediately • ALWAYS fundraise in areas you know • Make a list of friends, family, relatives, and neighbors

to contact instead of selling door-to-door

Safety Tips YOUR SAFETY IS MORE IMPORTANT THAN ANY FUNDRAISING

Motivate your Scouts and parents. Keep it fun! Keep it moving! Keep it short!

Show parents and Scouts the benefits of selling Scout Popcorn. Lay out the exciting Scouting program you have planned for the year. Tell families how they can eliminate out-of pocket expenses by reaching their

goal. Explain that Scouts will have fun while learning to earn their own way.

Kickoff Agenda (40 minutes) Grand Opening (5 minutes) – Have popcorn for everyone to eat, display samples Welcome parents and Scouts.

Explain the Scouting program, Group and Scout Goal and key dates (10 minutes) Make sure your families understand the benefit of selling Scout popcorn to help

pay for their Scouting program. Explain to your families where the Group funds will be used. Provide the Group and Scout goal amount. Highlight key important dates in the popcorn sale.

Train your Scouts (10 minutes) Show Scout training videos from the Scout Popcorn website. You can download

these videos to your computer ahead of time if your kickoff location does not have Internet connection.

Present a skit of Do’s and Don’ts … have fun! Showcase Scout Popcorn Rewards (10 minutes) Introduce the Trail’s End and Council rewards along with your Group’s rewards (if

your group adds additional prizes). Explain to the parents about the Trail’s End Scholarship program. Ask a couple of Scouts what they would like to have, then compare it to one of

the gift certificates. Big finish (5 minutes) Send everyone home motivated to sell! Door prize draw (ie; bags of popcorn, gift cards)

Plan and Host a Kickoff

Council Name E-mail Telephone

SWC Popcorn Coordinator Dick Riewe dmriewe@gmail.com 705-424-0704

or 705-791-8704

Staff Support Jen Austin jenaustin@scouts.ca

416-490-6364 ext 246

Area Name E-mail

Northern Lights Rachel Graham rgraham_hockeymom@yahoo.ca

Simcoe Phoenix Jim Nicol nicol727@hotmail.com

South Lake Simcoe Laura Payne llpayne@gmail.com

Sunset Tina Klerks tinksplay@hotmail.com

Whispering Pines Judy Hall jdyrmt@sympatico.ca

York Headwaters Rosalind So

Edwin Li

rosalindso@yahoo.com

Edwin.li@sympatico.ca

Scouts Canada, Central Ontario Service Centre

10 Kodiak Cres., Unit 120 ● Toronto, ON ● M3J 3G5 416.490.6364 ● www.scoutpopcorn.ca

Key Contacts