National Institute of Design, Paldi, Ahmedabad - 380 007

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Indian Institute of Management, Calcutta Golden Jubilee Logo Design

SpeCIfICatIonS ManuaL

National Institute of Design, Paldi, Ahmedabad - 380 007

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Content

Colour & Greyscale 3

The Clear Zone 4

Symbol & Logotype with different sizes 5

Logo Symbol Usage 6

Colour Models 7

Incorrect Symbol Treatment 9

Grid Drwaing 10

Deliverables 11

National Institute of Design, Paldi, Ahmedabad - 380 007

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Colour & Greyscale

National Institute of Design, Paldi, Ahmedabad - 380 007

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The Clear ZoneThe logo unit shall maintain an established ‘Clear zone’. This

is intended to maintain the signatures integrity and to avoid

visual distraction. No type or artwork should come within the

clear zone if possible.

a

a

a a

National Institute of Design, Paldi, Ahmedabad - 380 007

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The Symbol & Logo Type in Different SizesIdeally the logo and symbol must always be used together

and only in the configuration shown. This configuration is the

‘signature’ of the company, hence the relationship between

the logo & symbol should be maintained strictly in it’s usage

on any product of material. The space between the logo

& symbol should be maintained in the same ratio when

reduced or enlarged. Only then its intigrity and recognition

as a protected trademark be assumed. Whereever possible

the imagesetter should be used for reproduction.

National Institute of Design, Paldi, Ahmedabad - 380 007

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The Logo Symbol UsageThe logo unit should not be used on the darker & cluttered

backgrounds to maintain its legibility.

National Institute of Design, Paldi, Ahmedabad - 380 007

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C=100 M=100 Y=100 K=100

C=0 M=60 Y=100 K=0

C=0 M=45 Y=100 K=0

C=0 M=35 Y=100 K=0

R=35 G=31 B=32

R=244 G=129 B=32

R=248 G=156 B=28

R=251 G=174 B=23

CMYK for four color Offset Printing

RGB for Screen viewing

Colour models

National Institute of Design, Paldi, Ahmedabad - 380 007

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C=0 M=0 Y=0 K=100

R=35 G=31 B=32

Pantone DS process Black C

#231F20

CMYK for four color Offset Printing

RGB for Screen viewing

Pantone for Screen printing & Spot color printing

Hexidecimal no. for web

Colour models

National Institute of Design, Paldi, Ahmedabad - 380 007

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This logo is not meant ot be placed closely in be-tween the text. This logo is not meant ot be placed closely in between the text. This logo is not meant ot be placed closely in be- tween the text. This logo is not meant ot be placed closely in between the text. This logo is not meant ot be placed closely in between the text

Incorrect Symbol Treatments

Do not change the color value Do not change orientation diagonally or vertically

Do not place the logo in a bounding box

Do not change the positioning of the logo type Do not stretch or skew the logo

Do not place the logo symbol in between the text

National Institute of Design, Paldi, Ahmedabad - 380 007

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Grid Drawing

Grid - 5mmModules - 20x20

National Institute of Design, Paldi, Ahmedabad - 380 007

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Deliverables

Folder name - IIMC Golden Jubilee LogoSubfolder - Illustrator FilesFile Name - IIMC Golden Jubilee Logo.aiVersion - CS3, CS2, CS

Folder name - IIMC Golden Jubilee LogoSubfolder - CorelDraw FilesFile Name - IIMC Golden Jubilee Logo.cdrVersion - X3, 12, 11

Folder name - IIMC Golden Jubilee LogoSubfolder - EPS File File Name - IIMC Golden Jubilee Logo.eps

Folder name - IIMC Golden Jubilee LogoSubfolder - JPEG File File Name - IIMC Golden Jubilee Logo.jpg

National Institute of Design, Paldi, Ahmedabad - 380 007

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Deliverables

Folder name - IIMC Golden Jubilee LogoSubfolder - Illustrator FilesFile Name - IIMC Golden Jubilee Logo-Black&white.aiVersion - CS3, CS2, CS

Folder name - IIMC Golden Jubilee LogoSubfolder - CorelDraw FilesFile Name - IIMC Golden Jubilee Logo-Black&white.cdrVersion - X3, 12, 11

Folder name - IIMC Golden Jubilee LogoSubfolder - EPS File File Name - IIMC Golden Jubilee Logo-Black&white.eps

Folder name - IIMC Golden Jubilee LogoSubfolder - JPEG File File Name - IIMC Golden Jubilee Logo-Black&white.jpg