3 easy tweaks to drive leads to your company’s linkedin page
DESCRIPTION
LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover: • The top updates you should be making to your company page. • A simple way to monitor whether your content marketing strategy is working. • How to utilize your company’s Showcases pages for optimal results.TRANSCRIPT
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• Michael Mitilier• CEO & Author
• ruleofthumbbiz.com
• Lora Ullerich• Digital Media Specialist• Coleinformation.com
Session Framework
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• 3 LinkedIn tweaks to generate leads.
• Two bonus ideas to optimize your company page.
• 5 things you can do today.
• Questions?
Session Framework
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•Cole Information•Published in 1947•Blue Book•Criss-cross directory of addresses and phone numbers
•Invaluable information for: •Telemarketing•Debt collection•Law enforcement
•Today, web-based lead generation for smallbusiness.
Then & Now
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83%83%of B-2-B marketers are using of B-2-B marketers are using LinkedInLinkedIn
33% | 52%33% | 52%Nonprofits and Associations using Nonprofits and Associations using LinkedInLinkedIn
Source: Content Marketing Institute (October 2012)
Should I Be Using ?
Source: Nonprofit Social Network Survey Report
• GroupGroup
• Company Company Page Page
What’s the difference?
Establish A Presence
Inform about what you do
Share your expertise
Promote your
products/services
Build relationships
Establish A Presence
Company Pages Construction Checklist Update your profile image and info often to keep it
current and fresh
Tell your brand story in a compelling biography
Spotlight employees, customers and products
Feature products and services to catch the eye of your target audience
Add SEO indexing to ensure maximum exposure when searched
Be creative
Establish A Presence
Attract Followers
Leverage your biggest brand advocates
Employees
Current clients
Your connections
Consider pay per click ads
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Cross Promote
Add to digital and print collateral including: Digital Print
Engage with Followers
Start a conversation
Post status updates that link to rich content
Invite conversations
Include creative & thought-provoking images
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Engage with Followers
Optimal posts often happen during office hours
Keep updates brief, professional and post once/twice a day
Rotate updates between linked posts, images, video and engaging comments
Get employees involved
Ask for engagement (every once in awhile)
Engage with Followers
Brand Intensity
Recommendations
Shares
Likes
Endorsements
Brand Intensity
Analyze to Perfection
Your post and updates’ “Engagement Rate” is an important Key Performance Indicator (KPI)
Analyze to Perfection
5 Action Points
•Update your professional profile and your
company’s LinkedIn profile.
•Add products and a contact to your page.
•Consider creating a group.
•Consider sponsoring a story.
•Cross promote via social, digital and print.
Michael MitilierMichael MitilierAuthor Rule of Thumb for Business
facebook.com/ruleofthumbbiz
twitter.cm/ruleofthumbbiz
Linkedin.com/ruleofthumbbiz
Contact Mission Control
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