3 reasons why advertisers ought to use dynamic digital display
TRANSCRIPT
3 Reasons Why Advertisers Ought to Use Dynamic Digital Display
Adtronics recently conducted a study of the effectiveness of digital billboards. The study
showed that 83 percent of individuals who saw digital billboards recalled at least once messages
walking on the display screens. And about 65 percent of viewers recalled at least 2 messages of
the digital messages.
Using digital signage for outdoor
promotion, most notably in highly
viewed dynamic digital displays, is
quickly growing in popularity around the
Canada. There's key reasons for this
growth, among them enhanced use of
presented expertise, ease of changing
messaging according to times of day &
driving patterns.
Adtronics offers up a chart on their web-site that shows the increasing number of Out of
Home displays, which are major prospects for digital led displays in various applications:
Here are quantities of the key benefits to advertisers of using this fast-growing promotion
medium.
- Digital signage offers day-parting options: Long used in the radio & TV industry, day-parting
refers to the purchasing of marketing time according to the demographics the marketer desires
to reach in the work of a specific time of day. Using dynamic digital signage lets marketers like
local automobile dealers or sports teams show constantly updated visual & informational
content on brightly lit LED displays.
- Instant opportunity to change messaging to fit local needs: If the local sports team won a
championship, local merchants can promote winning deals' to customers for that following day
or week. Or local auto repair chains could run instant championship advertisements for typical
repair work like oil changes, tire rotation, tune ups and more. Dynamic digital led displays give
marketers enhanced ability to target specific messaging with special discounts.
- Community involvement and activity sponsorship: Local community organizations can use
digital led displays to tailor content geared toward a city's fundraising drive for charity or
society help. To grab the awareness of customers, creative visuals can be used to highlight the
operation.
Digital billboards offer brightly lit colored visuals with specific messaging. This type of
marketing is becoming more common in urban cities with high walking or automobile traffic.
These reliable LED displays are quickly gaining notice for being the most cost-effective way to
catch consumer attention on an every day basis.
With lower production costs than standard billboards, dynamic digital led displays offer a more
cost-sensitive use of funds for marketers & advertisers. Advertisers are using existing media
assets to bolster digital promotion presence.
About the Author: Adtronics is the name behind some of the most recognizable signs in the
world, with systems installed in commercial applications as well as stadiums worldwide.
Adtronics has been designing and manufacturing high-quality electronic signs since 1983. We
have an expert staff of engineers with over 25 years experience in providing the best in display
technology and service.
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