3 segments of seo for getting your business found online

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SOCIAL MEDIA FOR YOUR BUSINESS Michael Gray SocialNetworkAssist.com 520-548-1970 3 Parts of an SEO Strategy

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This slideshow covers the 3 parts of SEO for a business. Although it is not comprehensive it gives a snapshot of the 3 differences in Social SEO, Mobile SEO and traditional Website SEO.

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Page 1: 3 Segments of SEO for Getting Your Business Found Online

SOCIAL MEDIA FOR YOUR BUSINESS

Michael GraySocialNetworkAssist.com

520-548-1970

3 Parts of an SEO Strategy

Page 2: 3 Segments of SEO for Getting Your Business Found Online

Getting Found Online

Google-Bing-YahooSearch

Mobile SEO

Website SEO

Social SEO

Page 3: 3 Segments of SEO for Getting Your Business Found Online

3 Legs of SEO Strategy To be found on search engines you need a

comprehensive strategy.

Website SEO

Mobile SEO

Social SEO

Page 4: 3 Segments of SEO for Getting Your Business Found Online

Website SEO

Google-Bing-YahooSearch

Website SEO

Page 5: 3 Segments of SEO for Getting Your Business Found Online

Website SEO What’s a Keyword?

Keywords are the words people type into the search box at a search engine.

A Keyword strategy is essential to every platform or site. Website-Social & Mobile

Google Key Word Tool The perfect keyword density will help achieve higher search

engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).

Check your density http://www.seochat.com/seo-tools/keyword-density/

Page 6: 3 Segments of SEO for Getting Your Business Found Online

Blogging For SEO The title contains the keyword. The title starts with the keyword. The permalink contains the keyword. The SEO description contains the keyword. The SEO description starts with the keyword. The SEO keyword contains the keyword. The content has the keyword with a density of at most 4.5% An image in the post contains the keyword as the alternate text. The content contains a Bold keyword. The content contains an Italicized keyword. The content contains an Underlined keyword. The content contains a keyword linked to a post on the same blog. The content contains a keyword linked to a post from some other website/blog. The content contains the keyword in the first and in the last 100 words.

Source - http://www.1stwebdesigner.com/wordpress/guide-write-seo-optimized-blog-post/

Page 7: 3 Segments of SEO for Getting Your Business Found Online

Mobile SEO

Google-Bing-YahooSearch

Mobile SEO

Page 8: 3 Segments of SEO for Getting Your Business Found Online

Mobile SEO Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said

they watched a short video….on their phone Apply your keywords Google Places, Yelp, Angie’s List are places

to be listed for mobile search optimization. Optimize Google Places Page(Web)

Resource - http://www.seomoz.org/blog/optimizing-your-google-places-page

Page 9: 3 Segments of SEO for Getting Your Business Found Online

Social SEO

Google-Bing-YahooSearch

Social SEO

Page 10: 3 Segments of SEO for Getting Your Business Found Online

Social SEO Apply Keywords Make sure Name, Address and Phone consistent and correct. Interconnect social accounts when possible. Carefully craft your “About” with keywords.

Save it to a document and add it to other platforms. Sites To focus on

Everything Google beginning with Google + LinkedIn Facebook TwitterRESOURCE -HOW TO OPTIMIZE 7 POPULAR SOCIAL MEDIA

PROFILES FOR SEOhttp://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-

social-media-profiles-for-seo/

Page 11: 3 Segments of SEO for Getting Your Business Found Online

Getting Found Online

Google-Bing-YahooSearch

Mobile SEO

Website SEO

Social SEO

Page 12: 3 Segments of SEO for Getting Your Business Found Online

Michael GraySocial Network Assist

https://www.facebook.com/SocialNetworkAssist

Michael @socialnetworkassist.com

http://twitter.com/socialnassist