how to get found on the internet: a framework for a successful seo strategy
DESCRIPTION
Most people now turn to Google instead of the yellow pages when looking for a company to do business with. Getting your website to appear in search results is not as straightforward as signing up for the yellow pages was, but it can be done. This presentation will explain how search engines like Google work, what an effective search engine optimization (SEO) strategy should include, and simple things you can do to increase your exposure in search engine results.TRANSCRIPT
Getting Found on the Internet: A Framework for a Successful SEO Strategy
Agenda
SEO101
A Threefold Approach to SEO
Measurement & Improvement
What’s New in SEO
Download this slide deck at http://bit.ly/GetFound14
Q&A
Please hold questions until the end!
Download this slide deck at http://bit.ly/GetFound14
About Me
Coding since 1986Creating websites
since 1997Working in e-
commerce since 2005
Marketing MBA
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO 101
SEO101
Google does data entry with your website
Download this slide deck at http://bit.ly/GetFound14
INDEXING
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
TECHNICAL
SEO101
Download this slide deck at http://bit.ly/GetFound14
Don’t Confuse Google
?
Technical Checkup
Download this slide deck at http://bit.ly/GetFound14
www.WooRank.comWrite this down!
STEP 1
Technical Checkup
Download this slide deck at http://bit.ly/GetFound14
STEP 2Hand WooRank Report to Webmaster.
Tell them to fix it all.
(Cry if necessary)
WooRank
SEO101
Download this slide deck at http://bit.ly/GetFound14
ON-PAGE
SEO101
Download this slide deck at http://bit.ly/GetFound14
Keywords
On-Page: Keywords
Download this slide deck at http://bit.ly/GetFound14
Google doesn’t use the meta keywords tag.
=
On-Page: Keywords
Download this slide deck at http://bit.ly/GetFound14
http://adwords.google.com
KEYWORD RESEARCH
Write this down!
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
On-Page: Keywords
Download this slide deck at http://bit.ly/GetFound14
KEYWORD RESEARCH
SEO101
Download this slide deck at http://bit.ly/GetFound14
Site Structure
On-Page: Site Structure
Download this slide deck at http://bit.ly/GetFound14
On-Page: Site Structure
Download this slide deck at http://bit.ly/GetFound14
Each product or service needs its own page.
SEO101
Download this slide deck at http://bit.ly/GetFound14
Content Strategy
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
BLOG RELIGIOUSLY.
(Blog must be on your own website, not on WordPress.com or Blogger.com)
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
If your blog impresses
humans, the search rankings
will follow
WRITE AWESOME CONTENT
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
EDITORIAL CALENDAR
4 Categories = 4 Posts Per Month
ONE Key Phrase per post!
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
This is what will happen.
Actual Case Study
SEO101
Download this slide deck at http://bit.ly/GetFound14
OFF-PAGE
SEO101
Download this slide deck at http://bit.ly/GetFound14
Links
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
RELEVANT&
REPUTABLE
NOT JUST ABOUT QUANTITY
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
If your blog impresses humans, the LINKS will
follow
WRITE AWESOME CONTENT
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
Reputable directories = OK
Link farms = NOT OK
NOT OKAY TO PAY FOR LINKS
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
PAYING FOR EYEBALLS = OK!
https://www.stumbleupon.com/pd
Write this down!
Paid Discovery on Great Content = FAST Link Building
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
10/14: 183 links from 37 different sites
1 paid stumble on 10/15: $50 for 500 visitors
11/19: 303 links from 56 different sites
An increase of 120 links and 19 root domains in 1 month
CASE STUDY
SEO101
Download this slide deck at http://bit.ly/GetFound14
Social Media
Off-Page: Social
Download this slide deck at http://bit.ly/GetFound14
Social, Social, Social!
SEO101
Download this slide deck at http://bit.ly/GetFound14
Citations
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
https://moz.com/local/search Write this down!
Check your citation status
SEO101
Download this slide deck at http://bit.ly/GetFound14
MEASURE
Measures & Metrics
Download this slide deck at http://bit.ly/GetFound14
Metrics that Matter1. Organic Keywords (Webmaster Tools)
Search Traffic -> Search Queries
2. Landing Pages (Analytics)Behavior -> Site Content -> Landing Pages❶Visits ❷Bounce Rate ❸Avg. Visit Duration
3. Referral Traffic (Analytics)Acquisition -> All Referrals
Ongoing Improvement
Download this slide deck at http://bit.ly/GetFound14
“I should blog more about that”
“I should add that
to my Services page”
“That would make a great
article”
Data-Driven Ideas
SEO101
Download this slide deck at http://bit.ly/GetFound14
LATESTTRENDS
SEO in 2013
Download this slide deck at http://bit.ly/GetFound14
1)Authorship
2)Local
Authorship
Download this slide deck at http://bit.ly/GetFound14
Jump ahead of hundreds of millions of pages using Authorship!
http://plus.google.com/authorship
Write this down!
Local
Download this slide deck at http://bit.ly/GetFound14
Huuuuge Tracks of Land!
1. Fill out 100%
2. Get reviews!
Local
Download this slide deck at http://bit.ly/GetFound14
https://plus.google.com/dashboard Write this down!
What the PLUS?!?
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
RECAP
Recap: The Framework
Download this slide deck at http://bit.ly/GetFound14
Technical Fix Issues
On-Page Keyword Research Drilldown Pages Editorial Calendar
Off-Page Links (Stumble!) Social Media Citations
Measure & Improve Watch the
“Metrics that Matter”
Get ideas from keyword data
Stay on Top of Trends Authorship Local
Download this slide deck at http://bit.ly/GetFound14
Learn FromPam!
Sign up to be notified of new educational opportunitiesFrom Pam Ann Marketing!
http://bit.ly/PamNews