3 simple steps to using fb to drive traffic and sales to your business
DESCRIPTION
#2 Local Consultants Are Getting MORE Clients With These Marketing StrategiesTRANSCRIPT
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3 Simple Steps To Using FB To Drive Traffic And Sales To Your Business
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#1 Most Facebook Marketers Are Implementing These Strategies To
Make More Money
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#2 Local Consultants Are Getting MORE Clients With These
Marketing Strategies
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Let me ask you…
Do You Use Facebook To Drive Traffic?Give me some numbers…
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Why should you care?
• Are you making at least $10k per month from your business?
• Would you like to get clients on demand (and not when THEY demand?)
• Of course you want to make a LOT of profit and there’s a special toolkit to help you do just that.
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Three things we are going to focus on today…
• How to quickly find highly targeted prospects on FB• How to easily acquire valuable info such as contact
numbers, ratings, fan page URLs, etc. etc. • How to do this conveniently, automatically, in one sitting.
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So let’s get started with our THREE focal points…
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P.S: This is NOT Rocket Science…everyone can do it…but most people have been given CLUNKY and
SLOOW methods of implementing what I am
showing you…
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The THREE Steps to HUGE Advertising
Success1. Identify your market
2. Collect highly useful and valuable data
3. Create relevant, highly targeted FB ads
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#1 – Identify Your Market
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#1 – Identify Your Market
• Who are you selling to?
• What do they want?
• Where can you find them?
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So let’s go through each question in some detail..
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Who?• Have you identified your target market…?
• Are you after local businesses? Students? Moms? Pet lovers? Foodies? Yuppies? Kids?
• Ask yourself: Who needs your product or service?
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Who?• Who could you sell to?
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What?• What do they want?
• Great lifestyle?• Healthy living? • Affordable clothing? • Marketing advise?
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What?• What do they REALLY want?
• A more personalized service • Interactive online presence• Fast and easy communication• No hassle transaction
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Where?• Where can you find these customers?
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Where?• Find them locally
• People you know• Your Dentist, Doctor etc..• Local Salon…
• Find them online• People you know who moved to another state• Dentist, Doctors, etc. from other parts of the world• An online store who needs your services
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You can find them all UNDER ONE ROOF!
Find them all on FACEBOOK!
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Find them on Facebook
[DEMO]
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Even Better• Target them via Ads
• But how do you Target them?
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#2 – Collect highly useful and valuable data
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#2 – Collect highly useful and valuable data
Let’s break down the FEARS
What’s stopping you or making you hesitate?
• Collecting data on Facebook requires loads of time and effort• Collecting data on Facebook is pretty expensive • The data collected may not even be accurate
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Fears BustedWhat’s stopping you or making you hesitate?
• Collecting data on Facebook requires loads of time and effortThere are ways to make it quick and convenient!• Collecting data on Facebook is pretty expensive It’s pretty affordable if you know where to find the right solution!• The data collected may not even be accurateHaving the right tool will guarantee accuracy!
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Target Market Research
Find out relevant keywords/ search terms
• Simple search
• Make a list
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Target Market Research
Conduct a search and acquire valuable data
• One by one – grab the IDs, URLs, phone numbers, etc
• Now you have highly targeted leads – time to make highly targeted FB ads!
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Hyper-Target Market Research
COMBINE two or more groups/pages etc to get super-targeted leads…
…let me show you!
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Hyper-Target Market Research
[DEMO]
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#3 – Create relevant and highly targeted FB ads
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#3 – Create relevant and highly targeted FB ads
Now that you have the right FB prospects, you can advertise!
• Create compelling ads• FB sponsored stories• Incentive = more clicks
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#3 – Create relevant and highly targeted FB ads
Now that you have the right FB prospects, you can advertise!
• Note the time when conversion rates go higher• Keep on experimenting• Complement with high quality visuals such as likegates
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#3 – Create relevant and highly targeted FB ads
Think about traditional advertising!
With Facebook advertising, you get wider reach at a MUCH, MUCH, MUCH CHEAPER cost.
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USEFUL TIPS• Simple things you can do yourself
• Create a fan page if you haven’t done so• Run advertisements• Fanpage Management
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Outsourcing• Complex things you need to outsource
• All of the above +• Contests and competitions• Anything that you want (whatever you can sell)• The point being…
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4-Hour Work WeekGet new clients
Sit back, enjoy
If you don’t want to get new clients yourself, you can just hire a salesperson!
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Finding These People…
• oDesk, elance
• Cragislist
• Make a post, interview and you are good to go!
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Do you want to discover the tool that will make all
of the above easier?
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Valentin and myself have created a POWERFUL FB Tool for
businesses who want to ramp up client acquisition and fulfillment –
listen up!
A powerful tool for businesses who want to advertise on FB
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Do you want to see how this software works?
http://socialscouttoolkit.com/special/
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Get Closer to Your Prospects with this
TOOL!• Grab user IDs from graph search
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• Join open and close groups
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• Access events - even the people who are going
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• Super targeted custom audience list
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• Info you get includes phone numbers, ratings, fan page URL, even website comments
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