360alumni; the case for online communities
DESCRIPTION
360Alumni's HighEdWeb Michigan conference presentation. Learn how online communities can dramatically improve alumni engagement and fundraising while offering a significant cost savings over traditional communications methods.TRANSCRIPT
If You Build It, Will They Come?The Case for Online Communities
May 22, 2014
TM
#alumnicommunity
https://www.youtube.com/watch?v=N4Pho3lRnyk
TM
#alumnicommunity
Engagement Highlight:Show Us The Love!
Santa Barbara City College
Welcome
#alumnicommunity
Change Is Coming
Changes prompted by the nexus (mobile, cloud, social & data)
are setting the stage for transforming the education
environment from a 20th-century mindset to a 21st-century
paradigm.
Predicts 2014: Technology Drives Education Toward Transformation
#alumnicommunity
Getting Started
#alumnicommunity
@360Alumni
#alumnicommunity
About Me
#alumnicommunity
Megan ReileClient Services
360Alumni
The Engagement Gap
#alumnicommunity
The Engagement GapA chalkboard explanation
Alumni Needs
Engagement Gap
Institutional Goals
#alumnicommunity
Audience Preferences Changed
% of alumni that never visit their website
360Alumni Primary Research Survey, June 2013
vs
% of alumni that would visittheir website
if it were more like a social network
#alumnicommunity
Thought Leadership
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What Alumni Want
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Graditude
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GraditudeGlad You Chose Us; Washington College
#alumnicommunity
https://www.youtube.com/watch?v=j-y8beRv1OI
#alumnicommunity
Alumni-Driven Engagement
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Online Communities:
- Jenny PreeceDean of IT
University of Maryland
4 Parts:People, a shared purpose, policies & computer systems
#alumnicommunity
Alumni Communities Make Sense
#alumnicommunity
New Business Models
“With the traditional funding streams withering away at
such great speed, academic institutions have to think about
not only how to cut cost, but, preferably, how to create new
revenue … they have to think about their business model.”
Gartner - Business Model Innovation Examples In Education, Jan 2013
#alumnicommunity
Sources:
MailingJet
Gloccal
InspiredM.com
Average Cost Per Alumnus
Telemarketing
Direct Mail
Traditional Website
Online Community
$ .64
$.53
$.19
$.14
#alumnicommunity
Average Time to Get Up and Running
Telemarketing
Direct Mail
Traditional Website
Online Community
12 weeks
4 weeks
2 weeks
12 weeks
#alumnicommunity
Millennials & Giving
#alumnicommunity
Constituent Pyramid
Top Donors;Very Engaged
Sweet Spot
Avg gift of $1,206
Increase frequency to 2x / yr:Additional $150,000
Increase percentage
to 15%:Additional
$75K
Average gift of $50.
30,000 Alumni, 10%
giving
-or-
#alumnicommunity
Connectivity Multipliers
#alumnicommunity
What About Social Networks?Social Media Explained
#alumnicommunity
Online Communities
#alumnicommunity
Social Network Drawbacks
● Different objectives● Too much noise● Data is not yours● Not a hub● Won’t build your brand● No integrated
fundraising
#alumnicommunity
No More “Various Vague Things”
#alumnicommunity
Benefits of Online Communities
#alumnicommunity
Online Communities Bridge the Engagement Gap
#alumnicommunity
Examples
#alumnicommunity
