4 steps on how to get executive support for your advocacy program
Post on 11-Sep-2014
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DESCRIPTION
Online Word of Mouth Programs are one of the best ways to market your business. This presentation goes through the four steps to get your executive team to say "yes" to your employee or customer advocacy program.TRANSCRIPT
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For building your employee and customer advocates
Getting Executive Support
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What are advocates?
Advocates are very different from influencers.
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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
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http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
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Steps for getting executive support
http://www.flickr.com/photos/28685147@N04/
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Steps for getting executive support
http://www.flickr.com/photos/28685147@N04/
Advocacy is just digitalWord of Mouth Program - Social Media (facebook, twitter) - Reviews (amazon, yelp) - Recommendations (trip advisor, expert blogs)
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Steps for getting executive support
Advocacy directly combats negative info
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Improve Satisfaction• Relevant
communication between staff, industry, customers and producers
• Quicker answers from subject matter experts
• Employee satisfaction at contributing to overall goals
• Measure in less $$$$ to keep employees engaged
Business Goals Meet Advocate Program Metrics
Grow Revenues• Amplification of
Products & Services• Innovation with Industry
and Customer Ideas• Strengthen Customer
Trust via Communication
• Measure in greater $$$$ revenue
Reduce Costs• Increase employee,
industry and farmer collaboration
• More effective knowledge management
• Accelerate idea generation
• Measure less $$$$ to produce material
• Measure less $$$$ for advertising
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Executive Discussion about current state of the digital customer
http://www.flickr.com/photos/henriksent/
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How do you change what Google says about you?
You feed the Internet with: Great Content (websites &
blogs) Constant Content Share via social networks
http://kidsmug.net/tag/baby-feeding/
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But in the future…
http://kidsmug.net/tag/baby-feeding/
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Vision of the future
Tech Leader / Reporter
Business Leader
Based around: Social Media Mobile Sensors Big Data GPS Location
Age of Context
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Social Media
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Mobile
http://techinfographics.com/2013-mobile-marketing-infographic/
According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%).
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Sensors
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Big Data
http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
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GPS Location
http://www.techstagram.com/2013/03/08/apple-maps-alternative/
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Voice Activation
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Tech should fit in the background, so u can access what u need without having to stop doing what u love. #mandroid13 - Amit Singhal is SVP and Google Fellow
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In the future, everything (people, animals, places, things) will be connected:
For convenience
To save resources
To be our knowledge
To keep our experiences
Photo courtesy of Warner Bros.
Digital Customer – Future State
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Advocacy is very important in a digitally connected world.
Advocacy is a digital WOM program.
Advocacy success metrics must match up to Business Goals.
Because of digital communications, advocacy is a big part of future.
What did we learn today
http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate