4 ways to make your brochure effective

The importance of an

effective brochure

design for your

Business

Introduction – Brochure Design

● A brochure is simply a mean of communication which acts as a solid marketing tool

for your business.

● You can summarise all your important information at one point and target your

audience.

● Your audience will get all the relevant inputs about the products and services you are

offering to them.

● A compelling and attractive brochure design will help you in reaching your target

market as it will gain their attention.

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Brochure Design - Checklist

Set a well-defined Purpose

● Before designing your brochure, you should determine the primary message you want

to convey.

● You should also focus on who will be your target audience and what reaction you are

expecting from them.

● After getting answer to all these questions, you will be in a better position to decide

on your content for brochure.

● Never forget to add your contact details in your brochure as it will help your audience

to locate you.




Plan the structure before

● Get the clear idea about the structure you are planning to have for your brochure.

● Whether you are going to have a single-fold, bi-fold or tri-fold brochure, better

decide on your layout beforehand.

● Plan about the sequence of pages and your cover page with images and content that

will be used in it.

● Proper synchronization is very important for brochure designing as it helps you

putting right thing at the right place.





Style of writing matters

● You should remember that writing for brochure is completely different from writing

for magazines, journals and web.

● As it will usually be distributed to people passing so your content has to be short and

crisp to gain their attention.

● Use prompting language which will drive your readers to perform action and go for

your products or services.

● Always go for a content proofread before the final print to avoid any spelling and

grammar errors.




Use proper colour-combination

● Always go for the right set of colours so that your brochure stand out among

others present in the market.

● Usually your readers are more fascinated with the colours than the plain text used

in the brochure.

● Use colours wisely and avoid using bright colours which will deviate the attention

of your readers from the content in your brochure.

● Use colours which complement the content in your brochure.

● Use a proper background colour which will make your text clearly visible.



Who we are

● Smartinfosys.net is a leading website development and corporate branding

company that has been on the scene since 2001.

● Our tagline "Empowering People and Business" well expresses our mission of

providing highly functional & affordable websites & PHP based web applications

to empower personal and business processes.

● No matter what stage of development your business, we've been there!



Contact Us

USA: Toll free 1-888-575-2627

UK: Toll free 0-808-189-3403

INDIA: +91 942-615-7243

