5 quick wins to higher conversions
DESCRIPTION
Getting bigger results from the experiments you test on your website. Here are 5 tips to higher website conversion of sales, leads and revenue. Learn more at http://alexdesigns.com/plan Practical and actionable advice to improve revenue and leads. The quickest way to increase the profit from your website is to increase the conversions. People want to buy from people they like. It takes research and execution. Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress This quick win process has proven to get a 65% Conversion Improvement Hundreds of Ecommerce, Wordpress & Landing Pages Over 5,000 A/B Tests 5 Quick Wins To Higher Conversions Qualitative2. Quantitative3. Hypothesis4. UVP & Language5. Win Quickly #1 Qualitative Data Understanding the why? What is going on in the customers mind Did you like my content How can I improve my blog What's the next blog post I can write These are opinions and aggregating it into person We can them build customer personas visit ! ! Find out the pains, problems and desires are from your ideal customers. Qualitative Tools Visitors Tell You Secrets #2 Quantitative Data Quantitative Tools 80/20 Most trafficked pages Most revenue pages High bounce rate pages Top Adwords by CR% Top Landing Pages by Traffic Landing Pages by Bounce Rate 7 Top Traffic Page by Revenue Review Conversion & Goal Tracking Revenue & Heat Maps Adwords -"Search terms match type" How do people see your website? Heatmap Recommendations Make links pop Move lower cost items above fold Make images clickable Label best sellers Footer looks like banners How do people see your website? Schools and govt. agencies! still use this browser.! You are getting a lot visits! from this demographic IE Bounce Rate is Double #3 Hypothesis Personas Control Too Busy / Salesy What's In It For Me? Support for claims Calories & Servings Ingredients? Want To Compare Test Clear More Benefits Support for claims Calories & Servings Ingredients? Want To Compare Final Results #4 UVP & Language Clear Headline Clear Tagline Don't Make Me Think! #5 Win Quickly Scale Wins Quickly Try Ads & Retargeting Try Ads & Retargeting Leverage Other Channels Test Ads with Wins Use Imagery from LPs Target Based on Competitors Use Headlines from UserTesting Retargeting Ads with Wins Display Ads with Imagery from LPs Determine Queries for Conversions Every Website Is Unique 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly 5 Step Formula To Master Website Conversions Scale insights - not about having one great analyst, but everything in your organization to be more data drivenTRANSCRIPT
alexdesigns.com/plan @alexdesigns
5 Quick Wins To Higher Conversions
alexdesigns.com/plan @alexdesigns
Strategy is perfect for… Ecommerce, Saas, Landing Pages &
WordPress
alexdesigns.com/plan @alexdesigns
65%Conversion Improvement
alexdesigns.com/plan @alexdesigns
2001-2011 2012
2013 2014
alexdesigns.com/plan @alexdesigns
2001-2011 2012
2013 2014
alexdesigns.com/plan @alexdesigns
Hundreds of Ecommerce, Wordpress & Landing Pages
alexdesigns.com/plan @alexdesigns
Over 5,000 A/B Tests
alexdesigns.com/plan @alexdesigns
Testimonials
Bryan Eisenberg, Marketing Optimization Expert Keynote Speaker & New York Times Best Selling Author.
Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients was Alex executing on our advice. Of course clients loved him and you will too if you need better results from your design.”
alexdesigns.com/plan @alexdesigns
Testimonials
Sandy Donovan, Ecommerce Website Owner
My conversion rate increased almost immediately after implementing initial recommendations and continued to climb as the rest of the changes were implemented to a 5x increase in conversion. Alex went above and beyond and did a great job with my Shopify store.
alexdesigns.com/plan @alexdesigns
5 Quick Wins To Higher Conversions
alexdesigns.com/plan @alexdesigns
1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
alexdesigns.com/plan @alexdesigns
#1 Qualitative Data
alexdesigns.com/plan @alexdesigns@alexdesigns
Understanding the why? • What is going on in the customers mind • Did you like my content • How can I improve my blog • What’s the next blog post I can write • These are opinions and aggregating it into person • We can them build customer personas visit !
!
alexdesigns.com/plan @alexdesigns@alexdesigns
Find out the pains, problems and desires are from your ideal customers.
alexdesigns.com/plan @alexdesigns@alexdesigns
Qualitative Tools
Visitors Tell You Secrets
alexdesigns.com/plan @alexdesigns@alexdesigns
alexdesigns.com/plan @alexdesigns@alexdesigns
alexdesigns.com/plan @alexdesigns
#2 Quantitative Data
alexdesigns.com/plan @alexdesigns@alexdesigns
Quantitative Tools
alexdesigns.com/plan @alexdesigns
• 80/20 • Most trafficked pages • Most revenue pages • High bounce rate pages • Top Adwords by CR%
alexdesigns.com/plan @alexdesigns@alexdesigns
Top Landing Pages by Traffic
alexdesigns.com/plan @alexdesigns@alexdesigns
Landing Pages by Bounce Rate
alexdesigns.com/plan @alexdesigns@alexdesigns
7 Top Traffic Page by Revenue
alexdesigns.com/plan @alexdesigns@alexdesigns
Review Conversion & Goal Tracking
alexdesigns.com/plan @alexdesigns@alexdesigns
Revenue & Heat Maps
alexdesigns.com/plan @alexdesigns@alexdesigns
Adwords -“Search terms match type"
alexdesigns.com/plan @alexdesigns@alexdesigns
How do people see your website?
alexdesigns.com/plan @alexdesigns@alexdesigns
Heatmap
Recommendations • Make links pop • Move lower cost
items above fold • Make images clickable • Label best sellers • Footer looks like banners
alexdesigns.com/plan @alexdesigns@alexdesigns
How do people see your website?
Schools and govt. agencies!still use this browser.!
You are getting a lot visits!from this demographic
IE Bounce Rate is Double
alexdesigns.com/plan @alexdesigns
#3 Hypothesis
alexdesigns.com/plan @alexdesigns@alexdesigns
Personas
alexdesigns.com/plan @alexdesigns@alexdesigns
Control
• Too Busy / Salesy • What’s In It For Me? • Support for claims • Calories & Servings • Ingredients? • Want To Compare
alexdesigns.com/plan @alexdesigns@alexdesigns
Test
• Clear • More Benefits • Support for claims • Calories & Servings • Ingredients? • Want To Compare
alexdesigns.com/plan @alexdesigns@alexdesigns
Final Results
alexdesigns.com/plan @alexdesigns
#4 UVP & Language
alexdesigns.com/plan @alexdesigns
• Clear Headline • Clear Tagline • Don’t Make Me Think
!
alexdesigns.com/plan @alexdesigns
#5 Win Quickly
alexdesigns.com/plan @alexdesigns
Scale Wins Quickly
alexdesigns.com/plan @alexdesigns
Try Ads & Retargeting
alexdesigns.com/plan @alexdesigns
Try Ads & Retargeting
alexdesigns.com/plan @alexdesigns
Leverage Other Channels
• Test Ads with Wins • Use Imagery from LPs • Target Based on Competitors
• Use Headlines from UserTesting • Retargeting Ads with Wins • Display Ads with Imagery from LPs • Determine Queries for Conversions
alexdesigns.com/plan @alexdesigns
Every Website Is Unique
alexdesigns.com/plan @alexdesigns
1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
alexdesigns.com/plan @alexdesigns
5 Step Formula To Master Website Conversions
alexdesigns.com/plan @alexdesigns
AlexDesigns.com