5 reasons why Mobile Marketing is better than Desktop Marketing!

If content is King, then Mobile Advertising is Queen!

This statement comes as no surprise, because many businesses are now shifting from desktop marketing to mobile marketing. Statistics show that mobile marketing would surpass desktop marketing in the near future.

Let’s have a look at some of the reasons which state why mobile marketing is better than desktop marketing!

1. 70% of mobile searches lead to online action within an hour (According

to recent mobile marketing stats)

Smartphone users who see your business on phones have three

times higher conversion percentage than desktops. This is

because people browse through phones when they actually need

something. If we talk about food, movie tickets, etc, people

generally don’t browse without a purpose. Hence, they are

actually your buyers. On the other hand, when people are

searching via desktops, it doesn’t necessarily mean they want your product. It might be because of

boredom, with no intention of buying or whatsoever.

2. Customer engagement

If we talk about customer engagement, then mobile

marketing is the hands down winner in this area. People are

glued to their mobiles all day long. It is a highly engaging

medium and people love to play games, chat with friends, and

receive discount coupons in their inbox. If you want to

enhance customer loyalty, engage them via mobile marketing.

3. Video advertising is more effective on mobile devices

Video ads are definitely more effective on smaller screens rather than a desktop screen. According to a new eMarketer report, mobile video ads doubled in 2014, making it the fastest growing area in the whole advertising space.

And video advertising would surely boom in the coming times. Hence, you can’t ignore video ads to reach your customers.

Check out this effective video ad platform http://molotus.com

4. Location based advertising

Location based advertising is the best thing to reach customers. Mobile users are on the go, and they want everything exactly at the moment, which is not possible via desktops.

Imagine you’re stuck at a place, and you are really hungry, what would you do?

I would just open my mobile and search for the restaurants nearby. And I am sure we all would do just

the same thing. Hence, location based advertising is changing the dynamics of advertising these days.

For example – McDonalds came up with the location-based technology and generated high revenues.

Half of their restaurants get closed by 11pm. So they designed a ‘restaurant finder’ app to help customers find a late night Mac Donald. This campaign was highly successful.

5. Mgram (Video Advertising) –

Mobile marketing is exploding, and moLotus automation card edition is a new revolutionary service in this bustling industry.

With its rich media messages, digitization and direct & personalized approach, moLotus automation card edition is changing the dynamics of cards! The fundamental benefits of this breakthrough service are easy usage, real time delivery, loyalty retention and cost effectiveness!

Also, brands like Panasonic, TM, AIG and Proton have already used moLotus card edition and generated tremendous revenue. Desktop advertising is not as efficient as moLotus automation edition in order to enhance revenue, acquire customers, boost loyalty and generate leads.

With the rise in mobile advertising, you can’t totally ignore desktop advertising. So, both desktop and

mobile have their own benefits and you should know how to utilize both mediums to maximize profit.