5 rules for increasing your saas trial conversion rate
DESCRIPTION
A fun, yet accurate description of how SaaS free product trials often feel like a BAD online date.TRANSCRIPT
How to Prevent Your SaaS Trial from Feeling Like a BAD Online Date
70% of those who register for a SaaS trial
never try the product—Totango, 2012
83 50 70 75 16 80 25
A HUGE opportunity, so EMI registered for numerous SaaS trials
to understand how companies are tackling this problem
Unfortunately, many of our interactions felt like a BAD online date
At the start, they appear to be the dream date
And seem really interested
83% made contact within 24 hours
50% assigned a rep to follow up
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83 50 70 75 16 80 25
They offer ways to get to know them
In the first email, 58% offered 2-4 assets
to educate and engage us
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But don’t ask about you
16% asked about our interests to
inform future assets and offers
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In fact, they only talk about themselves
80% never adjusted their communications to
reflect our lack of engagement with the product!
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And finally disappear without a word
80% never acknowledged that the trial ended
Only 25% offered a trial extension
83 50 70 75 16 80 25
83 50 70 75 16 80 25
Not interested in what went wrong
Asked why we didn’t purchase the product
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5 rules that make for a happy SaaS trial union
Give a killer first impression
Offer a spectrum of choices
Ask questions and identify user interests
Monitor engagement and adjust communications accordingly
Learn from your mistakes
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Let EMI Strategic Marketing be your partner in creating engaging
SaaS trial communications that convert.
Greg SmithManaging Director, Technology Practice