5 SOCIAL MEDIA

MARKETING MISTAKES

YOU SHOULD AVOID

Online businesses, big and small, have found social

media marketing as one of the best methods in

engaging with their customers.

However, not all business owners know the best

practices, let alone the most common mistakes they

should avoid when it comes to social media

marketing.

Here are just five of the most common social media

marketing mistakes that every online business owner

should know and avoid:

(1) GIVING THE WRONG PERSON ACCESS TO YOUR

SOCIAL MEDIA ACCOUNTS

It is often common these days for businesses to

outsource their social media marketing activities.

This is especially true for those with huge following

and socially active accounts.

However, not hiring the right person can become a

problem if the person-in-charge of your social

networks does not have the right 'voice' when

dealing with your customers.

Finding someone who can best represent your

business or brand on your social accounts such as

Facebook and Twitter may not only help build up

your reputation, but also encourage other followers

to chime in and join relevant discussions.

(2) UNSECURED SOCIAL ACCOUNT/S

Unsecured social account is another common

mistake that busy online business owners put aside

and often regret.

We all know that hacking is quite prevalent and it

often happens swiftly and undetected.

Having tight, creative password is just one way to

avoid hacking problems.

Another is securing your social accounts with the

right tools of the trade which will only allow access

to a select few among your staff.

(3) NOT BEING ORIGINAL AND USEFUL TO YOUR

FOLLOWERS

While it's okay to share relevant resources such as

links to other business blog posts, it's always best

to have your own original content for your followers

to read and share.

There's nothing like sharing your own original

content because it's both useful to your business

and your social followers, at the same time you can

also establish authority in your chosen

niche/industry.

(4) GETTING TOO PERSONAL

Posting negative comments directed at your

followers is not a good way of engaging.

There's always a professional way of dealing with

negativity.

Reacting and engaging with followers way below

the belt should be avoided at all costs.

(5) SPAMMING FOLLOWERS

Your social followers expect that you'll be posting

announcements, a quote or two, and some relevant

posts directed to your official blog.

Spamming followers, however, is a huge mistake.

Sharing updates to the point of spamming is often

related to overdoing such updates.

Being mindful of what you're sharing to your

followers also means doing it with proper timing and

frequency.

Ensuring your social media marketing is at its

optimum is a great way to engage and encourage

followers to get to know your business better.

But before delving into such engagement, see to it

that you're aware of these mistakes (and many

others) to make your social media marketing efforts

worthwhile.