6 principles of future-proof seo
DESCRIPTION
The landscape of "SEO strategies that work" seems to be changing every day. But even you can be future-proof. Learn how in this free video with Nate Dame.TRANSCRIPT
High-Powered, Future-Proof SEO
Presented by Nate DameCEO, SEOperks
Talk about this now: #SEOFuture
Information Production & Consumption
• Consumers are overwhelmed!• On any given day, the average customer will
be exposed to 2,904 media messages, will pay attention to 52 and will positively remember only four.
See http://www.marketo.com/definitive-guides/engaging-email-marketing/
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SEO Says
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Why?
Images source: Moz.com
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What Now?!
• Is “future-proof” SEO even possible?
#1: Give Google what Google Wants
Source: http://mashable.com/2013/08/28/online-ad-revenues/
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Basic SEO Principles from Steve Wiideman
1. Relevancy to Query (on-page SEO)2. Popularity & Visibility3. User Choice & Sustainability
Borrowed from a friend at http://www.thattrainingguide.com/blog/tips/three-basic-seo-principles/Talk about this now: #SEOFuture
##: SEO > “SEO”!
Was this ever a good idea?
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Identity crisis: Where do I belong?
• Are we all SEOs?• Is SEO still a specialized field?
SEO
Content Marketing
Social Media
Demand Generation Online Marketing
Content Marketing
Social Media
SEO
Demand Generation
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##: Danger! Don’t chase “what works”!
SEO Tweaks, tricks and gimmicks
Order this sign @ http://www.roadtrafficsigns.com/bridge-out-ahead-sign/sku-k-9785Talk about this now: #SEOFuture
Are we confused?
Best Practice Questionable Dangerous!
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Rank-Modifying Spam Patent
Geek out the details at http://www.seobythesea.com/2012/08/google-rank-modifying-spammers-patent/
##: Breaking News! Content Works!
• Deep content always worked, still works, and works fast!
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Be Manly
http://www.artofmanliness.com/2013/07/19/beginners-guide-to-parkour/
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##: Don’t Scale Be Careful with Scale
• Article Marketing… Press Releases… Mass Guest Posts… Infographics Hurrah!
Piktochart.com makes it easy for anybody to create their own infographics.
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Infographic Links Reviewed
• Recent analysis of infographic links earned by leading infograhpic agency:– 44% contained significant duplicate content – 31% no or very little content – 19% contain good amount of content + link – 6% don’t even link!
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Oh and…
Watch the full video: http://www.youtube.com/watch?v=PvR_8aGEc98
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##: If you build it, they will link
The holy grail: “Natural, editorially given links”
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Breaking! Google Updates“Link Schemes”
• Hint: Nothing really changed.
Excellent summary: http://searchengineland.com/google-adds-large-scale-guest-posting-advertorials-optimized-anchor-text-to-list-of-link-schemes-168082
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Practical Link Building Guidelines(That Will Never Change)
• Deposit into people’s emotional bank account before making a withdrawal.
• Make friends, then ask friends to link (however they choose to link).
• Repeat tactics that work (a little bit).
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Nate on Twitter @seonate
Nate DameCEO & Founder, [email protected](312) 870-0056
Thanks http://mashable.com/2013/08/29/childrens-book-quotes/
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