Future of SEO and Staying Proof

By Vaibhav Kakkar

When Did SEO

Come Into Existence ?

Search Index as it Looked Like in 2001

History of Major Search Engine

Algorithm Updates

& What worked !

2002

A few hundred Content pages

(Affiliate and banner ads to make money)

CONTENT IS KING !

2003Google Launched AdSense

(contextual advertising)

Nov 2003 : Florida update

A substantial update in those days

2004 : Links

Gained more importance and competition started to increase on a monthly basis

Buying of Old Domains and Redirects were starting to take place

2004-2007

Many different updates like Austin, Allegra, Bourbon, Big Daddy and more featuring penalties/filters on :-

Acquiring links quickly

Devaluation of purchased links

Banning the popular paid directories

Deeper sandbox (longer - over 6 months)

-30, -50, -350 & -950 penalties noticed.

At the same time it was

Era of Domain Authority

Unique content + Domain Authority =

2006: Google acquired YouTube at evaluation of 1.65 billion USD in stock.

Early 2007 : Google launched Universal Search

News, Videos (Youtube), Images, LocalMaps, Shopping (Google Base), Social and book search engines included in the main search results.

2009-2010More and more ways to build links helped deliver a

varied approach

Diversity in link profilePublish it everywhere :

Blogs, forums, Podcasts, Videos, Presentations, Photos, Press Releases

Jan 2011 : Demand Media raised $1.3 billion USD (£800 million GBP)

Panda / Farmer Update :

April 2011 :

One of the strongest algorithm updates in History with a change in 12% of Google index.

How We Overcome Panda ?

A client in a dating niche

30k unique searches per day

>

10k unique searches per day.

In one month we got him back to normal traffic in-fact it came back even stronger.

Content length increased for top 200 pages.

Images and videos added on top 200 pages.

Site structure improved and some internal 301 redirects done to improve structure

What Next ?

Links will Remain Crucial

Social Factors Will Add-Up

Google Locals/Places Will Gain Importance

Build Relations with Email Marketing

Video and Image Optimisation

User-Generated Content

Design and Looks are Important

Manual quality checks are being done by Google

Managing & Reputing Social Profiles

Free Social Media Monitoring Tool

Free Website Monitoring Tool

SEONext.co.uk/free

Thank You

Do you have any Questions ?