7 OF THEMOST GENIUSMOBILEMARKETINGCAMPAIGNS

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Digital marketing & advertising is no longer about reachand frequency; it's about identity, demographics andimmediacy. These factors are now more important than

brand loyalty.

Marketers now must be present in apps, social media,

short videos and digital ads to hit customers at'micromoments.'

Micromoments are the times throughout the day thatpeople pick up their phones & look up information, do

product research and find local businesses.

Here's some inspiration from companies that arekilling it at mobile marketing...

1. CAMPARI AMERICA

Campari America targeted consumers, ages 21-34, by location, thislocation being places with lots of bars & restaurants.

The company placed ads in mobile apps offering a $5 off coupon forthe ride-sharing service Lyft.

More than 20% of people who saw the mobile ad redeemed this offer(a high percentage for digital ads).

2. PROFESSIONAL GOLF ASSOCATION EVENT

This mobile marketing tactic was very simple, yet effective.

The PGA promoted sign-ups to event-goers, giving them the incentive ofupgrading their tickets. They captured the phone numbers of high-endgolf customers who have a higher chance of purchasing when the next

marketing text is sent out.

3. STARBUCKSStarbucks debuted their app in 2011, where its sole purpose was to be used like a

loyalty card that gave rewards to customers who used it.

Throughout the years, the app has completely transformed into an experiencewhere users can order and pay.

Starbucks send push notifications to users with promotional offers within theapp.

According to a recent Bloomberg Report, the company plans on beginning newmobile strategies to target more in-app purchases.

Insider information: The upcoming strategies include recommendations of morepurchases, like how Netflix recommends TV shows & movies based on viewing

history.

4. NATIONAL WHOLESALE LIQUIDATORS

This 12 store retailer built a mobile subscriber database of 50,000 customers.How did they do it? The company advertised their new mobile campaign in-

store, online & in their print advertising.

When you begin building a mobile subscriber list, it is of utmost importanceto offer some type of incentive for a customer to give their phone number.

From this mobile campaign, customers that received the text messagepromotion, spent 80% more than customers who did not receive the

promotion.

5. NIMNICHT FAMILY OF DEALERSHIPSJackson, FL

This company ran a text-to-win mobile campaign,

resulting in 4,000 people opting in & 9.25% ofworkable leads.

They advertised their mobile campaign on localradio stations and commercials encouraging

people to join to win various prizes.

The numbers speak for themselves...

6. PROSPECT EXPERTAutomotive Repair & Maintenance Center, Canada

This company was calculating a 30-40% cancellation ratefor their appointments and chose mobile marketing to

help fix the problem.

They began an SMS marketing campaign that remindedcustomers of their appointments in a timely fashion.

This mobile campaign boosted appointment rates by 60-

80%.

7. TAO NIGHTCLUBTAO Nightclub in Las Vegas, set up a mobilemarketing campaign, that had users text a

number to receive exclusive invites to events attheir club.

The campaign was promoted in bathrooms, at thebars, on TVs, sent out in emails, on their website

and even had fliers made.

Mobile subscribers received texts that went outthat same day as the event that they were

promoting, but early enough for people to planout their night.

Their promotion was that men had a reduced rateat the entrance & women could get in for free.

TAO had a lower amount of revenue made at thedoor, but generated $4,400 in revenue at the bar.

Mobile Advertising can quickly connect & engage yourbusiness with potential customers on a mobile platform.

Be Relevant. Be Avaliable. Be Engaging.

Generate Revenue.

If your plans don't include mobile, you better rethink them.