7 reasons to use social media for b2b marketing
TRANSCRIPT
7 Reasons to Use Social Media for B2B Marketing
About
We help small & middle B2Bs with their online marketing
strategy.
ContentMarketing
InboundMarketing
WebDesign
SocialMedia
Analytics Search Advertising
Original Blog Posthttp://
www.benwebstudio.com.au/2015/08/17/7-reasons-to-use-social-media-for-b2b-marketing/
1. Increase Brand Awareness
Engage Users on Multiple Platforms
On social media, your company should be there to INTERACT and not just sell, sell
and sell.
If your followers comment on something, make sure you reply them.
2. Increase Web Traffic
3. Develop Following
4. Provide Marketplace Insights
Quoting a post from Kissmetrics:A B2B sells large vivarium misting systems to zoos, animal theme
parks, and research universities.
What is a vivarium misting system?
A vivarium misting system helps reptiles to survive in an environment that is different from their native environment. It’s going to help
pythons thrive in a research environment so scientists can understand them.
Do you see the un-boring angle emerging?
Make Your Products or Services Interesting
5. Display Capabilities (aka flex your muscles)
6. Generate Leads and Sales
B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends
http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
7. Improve Search Rankings (SEO)
Taken from official Google guidelines
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Thank You!