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Definition

• Social Media Optimization – the philosophy:

Social media optimization or SMO is a new, additional form of website optimization. The idea behind it is that search engines are not the only channels that provide a lot of traffic. The goal is to set up the website in such a way that it can easily be taken up in social websites. Thanks to SMO it is easier to link to your websites from social media sites like blogs, podcasts and vlogs (video weblogs). The online visibility will also increase in specialized social media search engines like Technorati.

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Advantages

• Advantages of SMO:

– Leverage current marketing results. – Get better brand awareness.– Get better brand management– Get better user stickiness– Generate more traffic– Enlarge the targeted segment– Connect with people where they are

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1. Social Bookmark

• Push content to Social Push content to Social Bookmark SitesBookmark Sites

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2.Facebook

• Create a page on FacebookCreate a page on Facebook

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3.MySpace

• Create a page on MySpaceCreate a page on MySpace

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4. YouTube

• Post videos on YouTubePost videos on YouTube

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5.Blog

• Share with bloggersShare with bloggers

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6. RSS

• Broadcast content on the Broadcast content on the web, easily found by web, easily found by aggregatorsaggregators

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7.Slideshare

• Share a slidedeck like I did Share a slidedeck like I did

• Hans Mampaey,Hans Mampaey,

Sales and Marketing DirectorSales and Marketing Director

Across Health NV Across Health NV

http://www.linkedin.com/in/hansm