88%of innovative Brazilian companiesbelieve innovation is becoming more collaborative globally 60%

of Brazilian executives said personal relationships/ networks and social media are the joint top capabilities and tools to drive future growth

Brazilians must overcome an entrenched trust deficit

...but successful Brazilian innovators are keen for more collaboration

40%of Brazilians expect to grow their business in new areas through strategic alliancesLowest level of any participating country

72%of Brazilian respondents expect to achieve business growth in new areas through in-house venturesHighest percentage of any participating country

81%of Brazilian "successful innovators"* expect their company's investments in collaborative innovation to evolve in the next three years

54/59ranking for Brazil in an international comparison of interpersonal trust levels

What factors do you believe were most important to the success of your collaborative or open innovation experience?

Instill new behaviorsView multiple perspectivesEarn trust

Why Brazil Must Learn to Trust in Collaborative InnovationResearch highlights three key ways to unleash innovation opportunities

Brazil may be big, but it lacks presence on the global stage

7thBrazil economyranking in the world (GDP)

70thBrazil ranking in Global Innovation Index 2015

99thBrazil ranking in Innovation E�ciency Ratio 2015

Brazilians are natural connectors

Brazilians lag behind on collaborative innovation…

Three key capabilities

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An open and trusting relationship between the leaders of the collaborating organizations

53%

Clear and honest communication of the drivers and interests of each collaborating partner

33%

An open and trusting relationship between the workforces that were actively collaborating

32%

We conducted 200 online or telephone interviews with executives in Brazil and 18 in-depth conversations with innovation representatives including start-up leaders, government agency o�cials, academics and practitioners. Source: Accenture analysis

accenture.com/brazilinnovation

*Note: Successful innovators are those companies who have had an increase in their revenues and profitability as a result of their investment in innovation in the past three to five years.

About the research