a brand guide to instagram contests
Post on 14-Apr-2017
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A BRAND GUIDE TO
Hosting a contest on Instagram is a great way to involve the wider community with your brand.
And contests can help you achieve many marketing goals
Reach Followers UGC Brand Awareness
There are various different ways of running contests, depending on what your goals are
If youre aiming for UGC: If youre aiming for Followers:
Run a contest that requires users to post a photo with
the contest hashtag to enter
Run a contest that requires users to follow your
account and comment on a post to enter
Whatever type of contest you are running, remember that an enticing prize is crucial to success
You are asking users to do something for you and
the reward needs to be worth it.
The theme is equally important and should be open and accessible.
A theme that is too niche or localized will automatically reduce the number of people who can/will participate. NB.
Prizes too specific to a place/ location Difficult requirements for entering contest
Universal prize, appealing to your target audience Simple requirements to enter contest
With a great prize and simple theme you are on the right track to gaining large reach, followers, UGC
and brand awareness.
DOING IT RIGHT
An automotive brand ran a photo contest asking Instagram to share their special
places. The prizes were a pair of round the world tickets and 3 GoPros cameras for
Result: 17,000+ images with contest hashtag
Great prize Simple theme Global
A luxury Champagne brand ran a contest giving away a set of $1,000 Amex vouchers
to a pair of best friends. To enter, users followed the brand account and
commented on a post.
Result: 5,995 new followers, 8,072 comments
DOING IT RIGHT
Great prize Simple theme Open Concept
!Dont forget to post the link to the contest Terms and
Conditions on your Instagram account.
You can read Instagram guidelines for promotions here
To gain extra traction and exposure, promote your contest with Instagram Influencers.
NEED HELP PLANNING A CONTEST? Get in touch with our team
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