a case study: gfwc dominion woman's club site re-design

www.stylebridgewebdesign.com


•  improve communica6ons; •  recruit new members; •  further the club’s community involvement; •  be;er reflect the club’s purpose and image to the public; and,

•  promote district and state organiza6ons.


Used prime real estate & updated design elements to highlight the most important content and to support the site’s goals •  Rota6ng banners •  Events sec6on •  Drop down menus •  Sponsor logos •  Photo gallery •  Social media icons •  Footer


•  Highlights, promotes club ac6vi6es to a;ract new members and adver6se fundraising opportuni6es

•  Illustrates the club’s commitment to & involvement in the community

•  Acknowledges sponsors for their support •  Displays event & club photos for members to enjoy •  Promotes the club’s message & brand of “amazing women

doing amazing things” •  Highlights membership ac6vity to a;ract new members •  Offers contact informa6on on every page •  Introduces social media opportunity •  Promotes GFWC organiza6ons

How Did These Elements Support DWC’s Goals?

Rota6ng banners Events sec6on

Drop down menus Sponsor logos Photo gallery

Social media icons Footer


•  Inquiries

•  SEO/ Online presence

•  Ability for members to update content

Over 50% of site inquiries resulted in new members

First in search for specific keywords


•  Event support

•  RecogniMon

Promoted over 20 fundraising, recruiMng and awareness events through

the new website

Winner of GFWC Virginia’s Website Contest Award 2013


•  Accept dona6ons online •  Engage community & members •  Be perceived as involved •  A;ract new members & sponsors (source of funds) •  Fundraising – promote events •  Surveys to improve events or internal member opera6ons •  Highlight tes6monials from chari6es or members •  Collect email addresses for event promo6ons/fundraising •  Connect and interact with your audience


•  Offer the op6on to donate on every page •  Email marke6ng list (members, poten6al sponsors, sponsors, poten6al members, community outreach)

•  Social Media (move beyond “like”) •  Regular content updates •  Sponsorship Program •  Videos (from President, events, promo6ons)


In a survey of almost 500 nonprofit professionals involved with running their organiza6on’s social media and online communica6ons efforts: •  88% said their most important communicaMon tools were email and their websites; •  97% of them are on Facebook; •  47% felt the pinnacle of engagement (FB, email, etc) is a donaMon, which s6ll typically happens

through a donate page.


QuesMons?

Step 1: Build Step 2: Share

Step 3: Connect Step 4: Grow

a case study: gfwc dominion woman's club site re-design

Government & Nonprofit