a study on human resource in ites

Upload: bala-kumar

Post on 07-Apr-2018

213 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/4/2019 A Study on Human Resource in Ites

    1/87

    APPENDIX - 1

  • 8/4/2019 A Study on Human Resource in Ites

    2/87

    A STUDY ON HUMAN RESOURCES IN ITES

    PROJECT REPORT

    Submitted by

    V.LAKSHMI

    108001108021

    in partial fulfillment for the award of the Degree of

    MASTER OF BUSINESS ADMINISTRATIONIN

    HUMAN RESOURCE

    GUIDED BY

    M.GOWRI SANKAR

    H.O.D IN BUSINESS MANAGEMENT

    MAHARAJA ARTS & SCIENCE COLLEGE

    Submitted to

    DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

    ANNA UNIVERSITY OF TECHONOLOGY

    COIMBATORE 641 047

    JUNE 2011

  • 8/4/2019 A Study on Human Resource in Ites

    3/87

    APPENDIX - II

  • 8/4/2019 A Study on Human Resource in Ites

    4/87

    BONAFIDE CERTIFICATE

    This is to Certify that the project entitled A Study On Human

    Resource In ITES is the bonafide record of project work done by Ms.V.Lakshmi , URN :

    108001108021 Of MBA during the year 2011.

    Signature Of the Signature Of the

    DIRECTOR, DODE PROJECT GUIDE

    Submitted for the Project Viva-Voce examination held on

    Examiner : 1. Examiner : 2.

  • 8/4/2019 A Study on Human Resource in Ites

    5/87

    APPENDIX - III

  • 8/4/2019 A Study on Human Resource in Ites

    6/87

    DECLARATION

    I affirm that the project work titled A Study on Human Resource in ITES being

    submitted in partial fulfillment for the award of the degree of MBA is the original work

    carried out by me. It has not formed the part of any other project work submitted for award of

    any degree or diploma, either in this or any other University.

    Signature of the Candidate

    V.LAKSHMI

    108001108021

    I certify that the declaration made above by the candidate is true.

    Signature Of the Guide

    M.GOWRI SANKAR

    H.O.D IN BUSINESS MANAGEMENT

    MAHARAJA ARTS & SCIENCE COLLEGE

  • 8/4/2019 A Study on Human Resource in Ites

    7/87

    ACKNOWLEDGEMENT

  • 8/4/2019 A Study on Human Resource in Ites

    8/87

    APPENDIX - IV

  • 8/4/2019 A Study on Human Resource in Ites

    9/87

    TABLE OF CONTENTS

    NAME OF THE TOPIC PAGE NO

    Abstract

    List Of Tables

    List Of Figures

    List of Symbols, abbreviation and Nomenclature

    Chapters

    Chapter 1

    SUMMARY OF INTERNSHIP TRAINING REPORT

    1.1 Introduction

    1.2 Profile of the Company

    1.3 Organization Chart

    1.4 Organization Layout

    1.5 Production Department

    1.6 Stores Department

    1.7 Sales department

    1.8 Personnel Department

    1.9 Finance Department

    1.10 Marketing department1.11 Learning Experience

    1.12 Conclusion

    Chapter - II

    Introduction to the Study

    2.1 Introduction

    2.2 Objectives & Scope of the study

    2.3 Research Methodology

    2.4 Limitations of the study

    Chapter III

    Review Of the Literature

    Chapter IV

    Company Overview

    Chapter V

    Analysis and Interpretation

    Chapter VI

    Findings, Suggestion and conclusion

    Bibliography

  • 8/4/2019 A Study on Human Resource in Ites

    10/87

    ABSTRACT

    BPO is becoming part of the new model for managing international growth. The benefits of

    this model are clear: Management can focus more time and attention on building corebusiness, without the distraction of back-office operations and administrative issues. Also,

    management can avoid having to invest in office facilities and computer systems, thereby

    freeing up investment capital that can be used to better advantage elsewhere. Another benefit

    is that local outsourcing firms can provide valuable in-country experience and really help new

    entrants get things done more efficiently.

    Business process outsourcing (BPO) is a broad term referring to outsourcing in all fields. ABPO differentiates itself by either putting in new technology or applying existing technology

    in a new way to improve a process.

    Business Process Outsourcing (BPO) is the delegation of one or more IT-intensive business

    processes to an external provider that in turn owns administers and manages the selected

    process based on defined and measurable performance criteria. Business Process Outsourcing

    (BPO) is one of the fastest growing segments of the Information Technology Enabled Services(ITES) industry.

    Few of the motivation factors as to why BPO is gaining ground are:

    - Factor Cost Advantage- Economy of Scale- Business Risk Mitigation- Superior Competency

    - Utilization Improvement

    Generally outsourcing can be defined as - An organization entering into a contract with

    another organization to operate and manage one or more of its business processes.

  • 8/4/2019 A Study on Human Resource in Ites

    11/87

    LIST OF TABLES

    1.2a Size and Growth of BPO in India

    1.4 a. Global Market of BPO

    2.4 a. Employee Development & Contribution

    2.4 b. Impressive Growth Potential

    2.4 c. Market Segmentation

  • 8/4/2019 A Study on Human Resource in Ites

    12/87

    LIST OF FIGURES

    2.2a. Outsourcing

    3.1b. Performance management in human resources

    3.1b. Total Life cycle Management

    3.1.b.Business process performance and management system

  • 8/4/2019 A Study on Human Resource in Ites

    13/87

    SYMBOLS, ABBREVIATIONS & NOMENCLATURE IN BPO INDUSTRY IS INCLUDED

    Abbreviation and acronyms

    It is a shortened form of a word or phrase. Abbreviation should be spelled out at first

    use the abbreviation following in parentheses. This has to be followed both in abstract

    and the main text.

    Unit of measure:

    A standard measure that is used to express amount and labels that can distinguish one

    type of measurable quantity from other types these units can be represented in two

    ways

    Special Fonts:

    In nonmathematical context, special fonts are used to render some items such as

    program code and genetic sequences. These are rendered in the non proportional font

    namely courier

    Binomials:

    A genus is a group of plants sharing a unique set of common characteristics. Which

    have been given the same first name.

    Cross References:

    The copyeditor should ensure that all the reference given by the author in the list

    should be cited.

    Figures:

    Illustration can play a major role in highlighting, clarifying and summarizing results

    and data when words are not enough.

    Tables:

    A tables is a compilation of data in cells, laid out as rows and columns which is

    identified by a number and a title tables are used when the data cannot be presented

    clearly as narrative.

  • 8/4/2019 A Study on Human Resource in Ites

    14/87

    Lists:

    Lists can be presented in text either run-in or displayed. Items should be parallel in

    construction. Different types of list are run-in list displayed list nested list and

    definition

    Equation:

    Not all equation have to be numbered as a rule equation should be numbered only if the

    author has introduced the numbering similarly it is not necessary for the author to refer

    to every numbered equation in the text.

    Notes:

    Copyeditor has to ensure the style of notes either footmotes or endnotes as per the

    journal

  • 8/4/2019 A Study on Human Resource in Ites

    15/87

    CHAPTER 1

    INTRODUCTION

  • 8/4/2019 A Study on Human Resource in Ites

    16/87

    1.1 INTRODUCTION

    Business Process Outsourcing

    Business process outsourcing means examining the processes that compose the

    business and its functional units, and then working with focused service

    providers to both re-engineer and outsource these at the same time. BPO

    involves the full transfer of responsibility for functions such as transaction

    processing, policy servicing, claims management, HR, finance, and compliance

    to the outsourcing company. The outsourcing provider then administers thesefunctions on their own systems to agreed service standards and at a guaranteed

    cost. Some of the BPO contracts call for performance-based payouts, tying

    vendor payments to business performance or overall cost savings.

    Business Application Outsourcing

    Company A (vendor) rents applications to Company B (user). Increasingly

    corporations are renting applications like enterprise resource planning,

    customer relationship management, messaging and collaboration, and e-

    business. The outsourcer provides the mission-critical enterprise application

    hosting and management. The goal is to relieve the corporation from day-to-

    day management and lower the total cost of ownership (TCO). The outsourcer

    hosts the software solution ensuring a preset level of performance and

    reliability. This is also termed application service provider (ASP) service.

    Business Process Off shoring

    Business process off shoring is the transfer of business tasks (medical

    transcription) or business processes (call centers) to a low-cost country like

    India or the Philippines. The interaction is conducted over telecom networks

    and the Internet. Off shoring typically include tasks like transaction or accounts

    processing, credit card processing, call centers, translation, and transcription.

    Most of this work can be sent without the need for in-person interaction. The

    off shoring of support functions is still relatively new. The off shoring wave

  • 8/4/2019 A Study on Human Resource in Ites

    17/87

    began with IT/software services in the 1980s and accelerated in the 1990s with

    the Y2K hysteria. With the global economic slowdown, off shoring has vaulted

    to the forefront as an effective cost-cutting technique that takes advantage of

    labor price differentials and favorable skill/performance ratios.

    1.2 PROFILE OF THE COMPANY

    I5 is a full-service Business process outsourcing (BPO) partner offering services that

    cater to the publishing, finance, accounting, marketing, and design requirements of its

    clients. I5 was started in 1995 as a service provider to the STM (science,technology,and

    medicine) publishers and continues to leverage its strengths in technology, production, and

    process management to provide the best-of- breed solutions and services.

    I5 is rated as "#1 service provider" by all its clients consistently and continues to keep its

    focus on delivering the best in a most cost-effective manner with 2200 employess. To give

    it a proper perspective, consider the fact that I5 produces more than 1.5 million typeset

    pages per year. And that is just for its STM publishing clients!

    I5 has a very professional and modern infrastructure with 5 units in chennai that supports

    the professional needs of employees, but is also focused on the security and integrity of a

    customers content even though it is being processed in a different country. I5 has four

    separate offices in Chennai, India, which are self sufficient with their own dedicated

    servers and user workstations that are connected via a structured local area network (LAN).

    The servers and central network equipment are housed in dedicated server rooms which

    have restricted and controlled access to ensure security.

    The four office buildings are also interconnected via high-speed fiberoptic cables. To

    provide full redundancy and ensure business continuity, the buildings are connected via a

    wireless radio link. To provide global connectivity, each building has its own dedicated

    Internet line. Based on a customers requirement, I5 can provide VPN, MPLS, or dedicated

    IPLC connections to various customers locations.

  • 8/4/2019 A Study on Human Resource in Ites

    18/87

    Electric power backup for each building is provided in the form of generators. An array

    UPS (uninterrupted power supply) with sufficient battery backup enables the work to

    continue without any system downtime due to power failure.

    1.3 ORGANISATION CHART

    The typical organization structure of a BPO service provider is a pyramidal

    one. The figure below depicts a simplified organization hierarchy, the roles and

    responsibilities at each level and the competencies required at each level.

    Top

    Management

    Manager

    Team Leader / Quality Analysts

    Agents

    Board of Directors

    Sharad Wasani

    Chairman & Managing Director, Founder

    A chartered accountant from the UK with more than 40 years of experience, he had

    pioneered the publishing outsourcing activities in India. He had earlier been associated with

    companies such as ICI, Metal Box, and Macmillan Publishing Services, India. He spent

    http://www.sps.co.in/aboutus.asphttp://www.sps.co.in/aboutus.asp
  • 8/4/2019 A Study on Human Resource in Ites

    19/87

    more than 20 years with Macmillan India and was the Vice Chairman and Managing

    Director. He is one of the co-founders of I5 along with Springer Verlag, Germany.

    He continues to lead I5 into the future with his keen insight and knowledge of the

    publishing industry. He is based at Bangalore, India.

    Balasubramanian, R

    Fulltime Director (Technical)

    An engineering graduate with an additional accountancy degree from ICWA, India and an

    MBA from IIM, Bangalore, one of the leading management institutes in the country. He

    spent more than 15 years with organizations such as Hindustan Aeronautics, SPIC, and

    Coats Viyella in various senior roles before joining I5 in the initial phase.

    He spearheads the systems, technology, MIS, and operations initiatives at I5. He is based at

    Chennai, India.

    Biren Wasani

    Fulltime Director (Commercial)

    An accountant by training, he was associated with a number of companies in UK before

    relocating to India. He has been in various roles looking after accounting, finance, and

    general management.

    He leads the sales and marketing initiatives at I5 for all the markets and offerings. He is

    based at Chennai, India.

    Leadership Team

    Dayalu, S

    CFO & Company Secretary

    An FCA, ACS, and AICWA from India with more than 15 years of experience. He is

    responsible for finance & accounting, taxation, payroll, and corporate

    governance/compliance of I5.

    http://www.sps.co.in/aboutus.asphttp://www.sps.co.in/aboutus.asp
  • 8/4/2019 A Study on Human Resource in Ites

    20/87

    Shanmuga Sundaram, K.B.S

    Associate Director

    An engineering graduate in printing technology from the University of Pune with more

    than 15 years of experience in various domains including printing, marketing and e-

    publishing. Based at Chennai, he is currently heading a client account managing a team of

    about 600 staff. He plays a multi-functional role ranging from production to administration.

    He has a passion for change and is leading several innovative projects from the production

    arena.

    Venkatesan, M

    Associate Director

    An engineering graduate in printing technology from the University of Pune. He has more

    than 15 years of experience in newspaper ,magazines, and periodical typesetting. He takes

    care of new businesses which include magazine and journal production, books, indexing,

    advertisement creations, and data conversion. He also serves as a visiting faculty in Anna

    University for printing and publishing academic requirements.

    Vivek, V

    General Manager - Operations

    An engineering graduate in printing technology from the College of Engineering Guindy,

    Anna University. He has 15 years of experience in the prepress and publishing field and

    has worked with Kasturi & Sons (P) Ltd, a leading newspaper and magazine publisher,

    before joining I5 in 2004. He manages production operations for one of the customer

    accounts and is based at Chennai, India.

    Venkateswara Rao, P

    General Manager - Operations

    A printing engineer from the University of Pune, having more than 17 years of experience

    in e-publishing and printing industry. His experience includes working at Reserve Bank of

    India Currency Printing Press in managerial cadre. Presently he is responsible for Springer

    journals production at I5, Chennai.

  • 8/4/2019 A Study on Human Resource in Ites

    21/87

    Gokula Prasad, N

    Senior Manager Human Resources

    An astute and dynamic HR professional with exhaustive experience of more than 16 years

    in talent acquisition, retention, employee engagement, performance management systems,

    and so on. He is a postgraduate in economics and a postgraduate diploma holder in

    personnel management and industrial relations, with a master in philosophy degree in

    general management. He has won various accolades such as Kaizen, GEM, and On The

    Spot Excellence in recognition of his contribution as an HR professional.

    ORGANIZATION STRUCTURE OF I5

    The typical organization structure of a I5 is a pyramidal one. The figure below depicts a

    simplified organization hierarchy, the roles and responsibilities at each level and the

    competencies required at each level.

  • 8/4/2019 A Study on Human Resource in Ites

    22/87

    1.4 ORGANISATION LAYOUT

    The publishing industry produces a variety of publications, including magazines, books,

    and newspapers. It also produces greeting cards, databases, calendars, and other published

    material, excluding software. Although mostly producing printed materials, the publishing

    industry is increasingly producing its material in other

    formats, such as audio, CD-ROM, or other electronic media.

    This report focuses on three markets: books, newspapers, and periodicals. All are

    editorially based. The report only deals with printing purchased by these market segments.

    Newspapers employ the largest number of workers in the publishing industry. With a staff

    of reporters and correspondents, newspapers report on events taking place locally and

    internationally.

    Despite the local nature of most newspaper reporting, the newspaper industry is dominated

    by several large corporations that own most of the newspapers in the country. It also is

    becoming common for companies to buy several newspapers in a single region, called

    clustering. In this way, newspapers can be managed and produced more efficiently. For

    example, advertising sales agents can now sell advertising space for multiple newspapers,

    which also share the same printing plant.

    Book publishing is also dominated by a few very large companies, primarily based in New

    York City. However, some mid-size and small publishers across the country are thriving,

    particularly those that specialize in certain subjects. Textbooks and technical, scientific,

    and professional books provide nearly half of the revenues of the book publishing industry.

    The other half consists of adult tradewhich is what is typically found in a bookstoreand juvenile, religious, paperback, mail-order, book club, and reference books.

    Magazine, or periodical, publishers run the gamut from small one or two-person shops to

    large media conglomerates that may publish dozens of magazines. There are two types of

    magazines business-to-business, called trade, and consumer magazines. Trade

    magazines serve a particular industry, profession, or service, while consumer magazines

    are written for general audiences.

  • 8/4/2019 A Study on Human Resource in Ites

    23/87

    Although the content and formats may vary, most publishers follow similar steps to

    produce their publishable material. First, editorial departments must acquire the content, or

    material, to be published. Some publishers have a staff of writers, reporters, and editors

    who research and write articles, stories, and other text for the publications. Book publishers

    have authors. Photographers and artists are also brought in to supplement the stories with

    photos and illustrations as needed. Other publishers purchase their material, which may

    also include photos and artwork from outside sources, mainly independent freelance

    writers, photographers, or artists. When this is done, the publishers obtain the legal right to

    publish the material from the content providers prior to publication.

    After the story or article is written, the manuscript is reviewed to check that the information

    it contains is accurate and then edited to ensure that it uses correct grammar and a writing

    style that is clear and interesting. Editors and publishers develop captions and headlines

    and design the pages and the covers.

    The sale of advertisements, including classified advertising, is the major source of revenue

    for magazines and newspapers. Advertising sales agents work with clients and advertising

    agencies to sell space in the publication. While most commercial advertisements are

    produced by advertising agencies, small advertisers may require the help of the copywriters

    and graphic artists of the publishers advertising department staff to create an

    advertisement.

    When complete, all of the contentmanuscript, photos and captions, and illustrations and

    any other artwork, including advertisements is collected at one location and, with the

    help of desktop publishing software, the pages are laid out. Most publishers have art and

    design staffs that perform this prepress operation; other publishers usually contract out

    their prepress to companies in the printing industry, along with the actual printing of the

    publication.

    Newspaper publishers usually own the printing plants that print their newspapers. Over the

    years, this type of printing operation has become highly automated and the skills needed to

    produce a newspaper are changing with the technology.

    Publishers publicity, marketing, and circulation departments are responsible for promoting

    a publication and increasing sales and I. Market Overview circulation. Book publishers, in

  • 8/4/2019 A Study on Human Resource in Ites

    24/87

    particular, promote new books by creating elaborate publicity campaigns involving book

    signings and public appearances by the author. Getting the publication to the readers is a

    function of the distribution department. Major book publishers often have large warehouse

    operations, where books are stored and from which they are delivered as needed.

    Newspapers and magazines, however, distribute each issue only once. Immediately after

    they are printed, newspapers are folded, filled with inserts, bundled, and wrapped. The

    newspapers are then transported to distributors, who deliver the newspapers to newsstands

    and individual carriers. Another major function of the department in newspapers is making

    sure that the newspaper is delivered on time at readers doorsteps.

    Magazines are mailed to subscribers after printing or shipped to retail distributors. Many

    magazines and some newspapers contract out their distribution. Much of the publishing

    industry is venturing online. Newspapers, in particular, and some magazines have extensive

    websites that are updated around the clock as news breaks. These websites may have their

    own writers and editors to supply content, but, for the most part, they reformat material

    developed by the print publications regular staff. Books are also beginning to be

    reproduced electronically, so that they can be read on hand-held readers or on computers.

    Computerization, in particular digital technology, is having a significant impact on the

    publishing industry. Digital photography eliminates the need for film processing and allows

    for easy manipulation of images. Electronic mail also allows advertisers to send their ads

    directly to the publishers production department for insertion. In the latest print

    technologies, computers use lasers to burn images and text into the printing plate,

    eliminating the need to produce a film negative of each page.

    Types of E publishing Content

    The demand for e publishing content is driven by the surge in digital storage means and use

    of internet for information search, business and entertainment. E publishing content has

    four basic aspects- editorial, interactive, visual appeal and accessibility to the user and an

    infinite range of subjects to be addressed.

    An OECD report (2005) points to the variety of subjects which topped e book sales across

    countries. In France it was literature, Germany and Japan read non fiction, in UK it was

  • 8/4/2019 A Study on Human Resource in Ites

    25/87

    scientific and technical books, South Koreans focused reference books and Australians on

    educational books

    The top e publishing content types are summarized below:

    Scientific, Technical and Medical (STM)

    The use of electronic journals, publications, archives and datasets have become popular

    across various disciplines for research. STM publishing includes scientific, technical,

    medical subjects as well as social sciences, humanities and arts.

    A 2002 study by Morgan Stanley revealed that scientific publishing was one of the fastest

    growing media sectors. By 2003, seventy five percent of scholarly journals were available

    online (Cox and Cox) According to the EPS Market Monitor, the global market for STM

    publishing and information services grew by 7.0% from? $8.7 billion in 2003 to $9.3

    billion in 2004

    Reports indicate that 50%-80% researchers in biological, physical sciences, law and

    engineering use online sources. The customers include academic institutes, medical

    institutes, practitioners and corporates.

    Legal, Tax and Regulatory (LTR)

    Legal, Tax & Regulatory topics constitute the other subject for high value publishing

    content. According to Electronic Publishing Services Ltd (EPS), Asian markets will

    dominate intellectual legal and tax publishing, law firm advertising and marketing services.

    EPS expects the sectors compound annual growth rate through 2006 to increase to 4.5%,

    spurred by growth in international markets.

    Education and Training

    Creating educational aids for schools and colleges is another major segment for content

    creation. Instructional design focuses on high quality digital content to facilitate class room

    teaching. The categories range from pre kindergarten to senior high school and colleges.

  • 8/4/2019 A Study on Human Resource in Ites

    26/87

    A 2003 study EPS market study on revenues generated in education and training content

    publishing in America and Europe were estimated to be $ 23.9 billion.

    Keeping in perspective the technological changes and the manner in which information is

    sourced and viewed, this sector has tremendous business potential in developing countries

    of Asia and Africa. Established international publishing giants are hoping to capitalize on

    growth in new markets like China and India.

    Travel

    User behavior is indicative that more and more people and access the net for travel

    information and online bookings. The travel portals and website have increasing e business

    transactions. Market research firms estimate that nearly one third of travel bookings were

    made online in USA during the last year. Travel providers are targeting the college students

    in the USA for online bookings. This trend is expected to further increase and also pick up

    globally.

    On the Indian internet scene, five new online travel portals are soon to be launched and the

    travel business is expected to draw major venture capital investments. (Businessworld, Feb

    2006)

    Providing updated, relevant and interesting travel content to a global diverse audience is an

    emerging content segment. Consumer created content is becoming a practice in the travel

    world.

    Finance and market research

    Relevant and quick information is what business needs.

    There is an increasing practice of selling reports, sections and data by web based

    companies to academic researchers, business organizations and news agencies. The reports

    are sourced from different specialty and general publishers on different industry sectors,

    country profiles, global markets, technologies, economic and financial sectors etc.

    Firms like marketresearch.com, ecnext.com and mindbranch.com are selling customized

    information to users as well as personalized inputs on industry trends etc.

  • 8/4/2019 A Study on Human Resource in Ites

    27/87

    News

    News and weather search is the most important topic searched on the internet. Newspaper

    web sites attracted 32% more users in 2004 over the previous year (World Association of

    Newspapers).

    As newspapers and magazines go online, the quality of content and analysis will determine

    viewer ratings and success.

    Entertainment & Sports

    US online consumer spending on sports and entertainment sector has recorded phenomenal

    increase. The main components contributing were music, dating sites and game purchases.

    (EPS)

    As internet and other forms of media move towards overlapping zones, the demand for

    entertainment and recreational content for different age groups, gender and community

    profiles is expected to increase substantially.

    Health Care

    According to the Journal of Medical Internet Research, e-health is an emerging field in the

    intersection of medical informatics, public health and business, referring to health services

    and information delivered or enhanced through the Internet and related technologies.

    The need for reliable, factual, easy to understand, medical jargon free information will be

    the focus for content providers. As health tourism becomes an important component of

    diversifying economies, medical and health service related content will be sought for.

    Advertising

    As internet companies try to reach out to new markets, the content for online advertising

    becomes a potential business area. For example, India has a $35 million online advertising

    market, of which search engine marketing constitutes about $6 million, expected to double

    by year end.

  • 8/4/2019 A Study on Human Resource in Ites

    28/87

    Other niche segments for content inputs includes online classifieds, jobs, retail, industry

    trading.

    According the new report launched by India-Reports on ePublishing, India is a major book

    publishing country. With more than 15,000 publishing houses generating content in more

    than 24 regional languages, India is a huge market. Post the IT boom, the traditional

    publishers in India have entered the ePublishing market with various products. Today the

    Indian publishers produce a large amount of ePublications.

    But the adoption of eBooks by Indian consumers is still at a nascent stage. Consumers in

    India have taken to the use of Internet, PCs, mobile phones, handheld communication

    devices, yet eProducts like e-Papers, e-Reports or e-Journals are far more popularly used

    that than eBooks.

    The availability of better and user-friendly devices and robust e-reading infrastructure in

    the future would ensure the growth of this medium. There are some fundamental

    constraints that need to be overcome and behavioral aspects that need to change before

    eBooks can become popular in India:

    Internet penetration is relatively low, ease of connectivity and secure payment

    options are issues Credit card penetration (usage) is low; concept of online purchase is still not

    popular

    Indian readers are not used to or comfortable with reading on screen or on small

    devices

    Apprehension of piracy inadequate DRM policies and enforcement; users can

    avail pirated copies of eProducts.

    Good interfaces or devices for eBooks are not available in India Users want content in their local/regional languages.

    No concrete strategies or benefits from the Government to encourage

    ePublishers or e-Readers

    Inadequate marketing of eBooks by publishers, hampered by low revenues. It is

    interesting to note that while the readership of printed newspapers is increasing in India

    today, elsewhere in the world especially in the US, there is a decline in such readership

    figures. US newspaper houses are skeptical and threatened by the popularity of the

    online medium and may even need to close down in the future.

  • 8/4/2019 A Study on Human Resource in Ites

    29/87

    To address the regional eBook requirement, publishers are developing software computing

    solutions for regional languages. For example, all fonts for varied languages are packed

    into a PDF book, which can be opened by the user in the language of their choice.

    This is the only option to read regional books; however, there are still issues with regional

    language compatibility on PCs or mobiledevices. As there are not many options for native

    fonts on a mobile device, e-Users will probably only view garbled text on their screens.

    The ePublications market is in its nascent stage in India and is poised for rapid growth in

    the future.

    1.5 PRODUCTION DEPARTMENT

    I5 has the expertise to handle STM, non-STM, HSS, and academic journals. Its journal

    production processes include FTP download, acknowledgement, alerts, and so on either

    completely or semi-automatically. Journal-specific style and language requirements for

    each journal are maintained in a document management system (DMS). Innovations such

    as auto edit, auto reference structuring, auto pagination, and auto image processing help

    improve quality and efficiency.

  • 8/4/2019 A Study on Human Resource in Ites

    30/87

    I5 offers end-to-end solutions for magazine production designed to meet the clients

    requirements in a quality-driven, cost-effective manner. I5 provides comprehensive layout

    and advertisement designing to meet the unique requirements of the magazine production

    process. I5 has requisite experience in developing customized workflows to improve the

    turnaround time and to reduce the costs.

    I5 currently provides these services for more than 40 magazines. The expertise in I5 covers:

    Advertising creation

    Advertising archiving/management

    Integration of various parts and processes of the editorial workflow

    Global remote access to the content by authors, designers, and publishers Multi-user, simultaneous content editing in the same layout

    Editing in a layout view or without any layout

    Targeted search inside the current and previous issues

    Web Editor for remote editorial offices

    Web-based administration

    I5 has specialized services for creation and delivery of education and trade eBooks. I5 is

    familiar with all the leading formats, such as ePub, OeB, Lit, and so on. The eBook

    services rendered at I5 include:

    1. Scanning Services for scanning and digitization of print books for conversion

    into eBooks.

    2. Conversion Conversion services of content into appropriate eBook format as

    per the customer requirements.

    3. Testing Services for testing the integrity of the eBooks4. Format conversion eBook format conversion services for clients who need to

    convert their books from one format to another.

    KNOWLEDGE PROCESS OUTSOURCING

    I5 provides a wide range of world-class services and solutions to the worlds leading

    publishers. These solutions are not "one size fits all" type, but are customized according to

    the needs of each customer. The technology and operations teams apply their extensive

  • 8/4/2019 A Study on Human Resource in Ites

    31/87

    experience and knowledge for the development of appropriate tools, technologies, and

    production processes for each customer.

    I5 production services incorporate the complete range of premedia and prepress services

    from copyediting to delivering files to printers and data warehouses.

    Composition Services

    I5 provides composition services for both print and electronic media. I5 uses industry

    standard composition tools namely Advent, Arbortext 3B2, LaTeX, Quark X Press, Adobe

    InDesign, and FrameMaker. The quality and reliability of its services are reflected in the

    fact that it produces more than 1.5 million pages annually. I5 also has extensive expertise in

    Java, Apple, and VBS scripting and has achieved maximum automation. I5 has knowledge

    and expertise in managing all the different workflows. Some of the composition services

    are:

    Typesetting from manuscript or author supplied files

    Data capture and conversion

    Editing services including technical editing, copy editing, and substantive

    editing

    Design and graphics services, including scanning, file conversion, redrawing

    and relabeling of artwork

    MathType and ChemDraw file handling

    Electronic content delivery

    Editorial Services

    I5 has a large team of editors who are well versed with copy editing, technical editing, and

    substantive editing. I5 editors are proficient in a variety of widely accepted style standards

    and adhere on to the client-specific or author-specific style guidelines. I5 editors prepare a

    style sheet for every project they handle, and the style sheet is approved by the clients

    editor before implementation.

    http://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asp
  • 8/4/2019 A Study on Human Resource in Ites

    32/87

    Copy Editing

    I5 editors have experience in handling a variety of content in different domains. Some of

    the content types handled routinely by our editors are:

    1. Academic and scientific

    2. Commerce, marketing, and management

    3. Finance and trade

    4. Humanities and social sciences

    5. Linguistic

    6. Mathematics

    7. Medical and health related

    Technical Editing

    I5 editors ensure consistency in all style aspects and usage of terms. The editors also

    interface with authors and publishers for any clarifications. The editors pay special

    attention to:

    1. All typesetting issues

    2. Table layouts

    3. Aligning equations

    4. Complex lists

    5. Floats such as figures, boxes, and schemes

    Substantive Editing

    I5 editors are trained to look into the documents concept, intended use, audience, content,

    organization of the content, design, and style. This activity is entirely analysis based for alllevels document, paragraph, sentence, or word. Some of the parameters taken into

    account are:

    1. Sentence complexity

    2. Conciseness

    3. Clear and logical development of ideas

    4. Use of jargon or technical terms appropriate for the intended audience

  • 8/4/2019 A Study on Human Resource in Ites

    33/87

    Artwork/Illustration Services

    I5 design studio addresses the requirements of end-to-end illustration and design solutions

    for books, manuals, journals, websites, brochures, catalogs, advertisements, dictionaries,

    encyclopedias, and reference works.

    I5 can provide services from design conceptualization to final output/product stages. I5

    design studio facilitates quick revisions to honor the deadlines. Some of the activities

    undertaken by its studio are:

    1. Graphic reproduction

    2. High-end color scanning

    3. Image retouching and manipulation

    4. Relabeling and redrawing

    5. Digital proofing

    6. Art rendering

    7. Technical and medical drawing

    8. Animation graphics

    9. E-books

    10. Illustrations

    Preflight Services

    I5 has expertise to generate industry standard PDF/X (X-1a and X-3) files and can

    perform preflighting on native files of QuarkXPress, Adobe InDesign, and FrameMaker.I5

    uses Enfocus PitStop Professional for checking PDF files and also has XML quality tools

    for checking and error correcting the final output. I5 pays special attention to the following

    points during the preflight accuracy checks:

    1. Missing fonts

    2. Linked files

    3. Color gamut

    4. Image resolution

    5. Ink and trap settings

    http://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asp
  • 8/4/2019 A Study on Human Resource in Ites

    34/87

    XML Services

    I5 provides a full spectrum of XML services to address the demands for digital formats and

    online publishing requirement for content repository and multi-device capabilities. I5 has

    the capability to manage XML-based workflows. Some of the salient features of XML

    services offered by I5 are:

    1. Customized XML, MS-Word, or TeX/LaTeX-based editing tools

    2. Customized style sheet according to customers DTD

    3. Specialized quality control tools

    4. XML-based templates in Arbortext (3B2) and LaTex/TeX

    5. Delivery of XML at page proofs, revisions, issues, or at any other stage6. Generation of XML files based on publishers DTD

    7. Conversion from one DTD to another

    8. Typesetting from XML files including auto-pagination in 3B2

    9. Providing solutions in other formats such as HTML and ASCII

    Media Services

    I5 recognizes the importance of media which is fast becoming as important as print instead

    of being an optional add-on. At I5, media and print production are closely integrated. The

    media, print, and technology teams collaborate at a pre-production stage. I5 also uses the

    XML-first workflows for both print and media. Along with the authoring tools, media

    production at I5 is a highly automated and tightly controlled process:

    1. Assessments I5 has experience in developing content for Diploma, EZTest,

    ExamView, TestGen, and so on. I5 has a large pool of inhouse and external subject matter

    experts (SMEs).

    2. Flash animations - Flash is the most popular choice for content enrichment with

    animation and online rendering. The I5 team includes instructional designers, developers,

    and programmers to any instructional animation needs.

    3. eLearning/Online Education I5 also provides extensive eLearning / Online

    Education related services. These services are discussed in a separate section. Please, visit

    the section to discover more.

    http://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asp
  • 8/4/2019 A Study on Human Resource in Ites

    35/87

    4. Companion CDs/DVDs I5 provides its services for creation of cross-platform

    companion CDs or DVDs to go with your publications.

    EBook Services

    I5 has specialized services for creation and delivery of education and trade eBooks. I5 is

    familiar with all the leading formats namely ePub, OeB, Lit, and so on. Some of the eBook

    services at I5 are:

    1. Scanning I5 can provide services for scanning and digitization of print books

    for conversion into eBooks.

    2. Conversion I5 can convert content into appropriate eBook format as per the

    requirements of the customer.

    3. Testing I5 also provides services for testing the integrity of the eBooks.

    4. Format Conversion I5 provides eBook format conversion services for clients

    who need to convert their books from one format to another.

    5. Delivery I5 has eBook Store and eBook Library platforms for delivery of

    eBooks to end consumers.

    Project Management Services

    I5 provides extensive project management services, especially for books and journals. I5

    currently provides complete project management services for more than 140 publications.

    I5 services include:

    1. Liaison with publishers, authors, editors, and production houses

    2. Control of copy editing services

    3. Author liaison

    4. Typesetting services

    5. Conversion into eBooks

    http://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asphttp://www.sps.co.in/publishing_kpo.asp
  • 8/4/2019 A Study on Human Resource in Ites

    36/87

    1.6 STORES DEPARTMENT

    Department stores may be the bedrock of retail and form the all-important

    anchor of many shopping centers and malls. But today, retailers need to work

    not only harder, but smarter, to remain profitable. To survive, they need to

    perfect merchandising and marketing strategies and to target high-value

    customers.

    Our retail solutions provide department stores with the flexibility they need to

    succeed. We help stores maximize customer service and profits and meet

    changing consumer demands amid increased competition and complex supply

    chains. Our merchandising solutions include price optimization, categorymanagement, assortment planning, promotions and marketing.

    From loyalty and customer relationship management to workforce

    management solutions, we help you provide seamless service to

    customers.

    In addition to basic POS and WFMS services, we assist by

    implementing next-generation customer touchpoints like personal

    shopping assistant, kiosks and digital signage.

    1.7 SALES DEPARTMENT

    BPO Sales solution spans the entire order-to-cash cycle, including service offeringssuch as transactional and rule-based services, knowledge-based services and judgment-

    based services.

    Our Offerings

    Customer Support

    Order Validation

    Discount Validation

    Holds Management Order Booking

  • 8/4/2019 A Study on Human Resource in Ites

    37/87

    Billing Material Collection

    Invoice Consolidation

    Invoice Presentation

    1.8 PERSONNEL DEPARTMENT

    1. Brand equity: People still consider BPO to be "low brow",

    thus making it difficult to attract the best talent.

    2. Standard pre-job training: Again, due to the wide variety of

    the jobs, lack of general clarity on skill sets, etc, there is no

    standard curriculum, which could be designed and followed.

    3. Benchmarks: There are hardly any benchmarks for

    compensation and benefits, performance or HR policies.

    Everyone is charting their own course.

    4. Customer-companies tend to demand better results from

    outsourcing partners than what they could actually expect

    from their own departments. "When the job is being done

    10,000 miles away, demands on parameters such as quality,

    turn around timeliness, information security, business

    continuity and disaster recovery, etc, are far higher than at

    home. So, how to be more efficient than the original?

    5. Lack of focused training and certifications

    Given this background, the recruiting and compensation

    challenges of HR departments are only understandable.

    Process Maintained By HR Department :

  • 8/4/2019 A Study on Human Resource in Ites

    38/87

    Provident Fund: As per the statutory guidelines, the

    employee is required to contribute a percentage of his basic

    salary and DA to a common fund. The employer for this fund

    contributes as well. The employee can use the amount

    deposited in this fund for various personal purposes such as

    purchase of a new house, marriage etc.

    1.9 FINANCE DEPARTMENT

    The Accounting Division of the Finance Department is a service

    department providing accounting, financial and purchasing services

    to all County departments and funds. The Accounting Division

    maintains a system of accounts to accumulate, classify, and report

  • 8/4/2019 A Study on Human Resource in Ites

    39/87

    on the financial activities of the County's various funds and

    departments.

    The system provides for the proper accounting of assets, liabilities,

    revenues and Other duties performed by the Accounting Division

    include internal audits; financial forecasting; development of fiscal

    policies; the design and implementation of accounting and financial

    reporting systems; preparation of the Comprehensive Annual

    Financial Report (CAFR); the maintaining of a property and

    equipment (fixed assets) inventory; issuance of bonds; servicing

    and accounting for the County's long and short term debt;

    facilitating the annual budget process; providing for centralizing

    purchasing of all materials, equipment, supplies, and services

    required by all departments and funds; and providing a centralized

    accounts receivable function which is responsible for invoicing,

  • 8/4/2019 A Study on Human Resource in Ites

    40/87

    monitoring and collecting all funds due for goods and services

    provided by all I5 departments and funds.

    1.10 MARKETING DEPARTMENT

    (1) Analyzing and planning outsourcing

    It is obvious that BPO will bring opportunities accompanied with

    risks to an outsourcing company. So before the make or buy

    decision, it is very critical to take an all-sided analysis. In this stage,

    the analysis, which is normally based both on performance and risk

    factors, firstly focuses on current business process if available. Thus

    a comparison can be made between the pre-outsourced and

    outsourced process.

    (2) Selecting service providers

    In this stage a set of evaluation criteria must be defined to select

    prospective BPO service provider. These criteria typically include

    cost, quality, IT capability and financial stability. After listing the

    evaluation criteria in a hierarchical way, decision method like AHP

    or expert system can be adopted to evaluate potential providers.Then a formal request for proposal (RFP) which take the above

    evaluation criteria listing as a part initiates the process.

    Thus the client and the prospective service providers enter into

    interviews, not only regarding price, but also skill, culture and

    commitment matching. Finally a service provider can be selected

  • 8/4/2019 A Study on Human Resource in Ites

    41/87

    according to the evaluation criteria based on comparison, RFP

    responses and interviews.

    (3) Contracting and negotiating

    In this stage, the strategy and major solutions of BPO are settled;

    problem resolution procedures are established; to assure continued

    process improvement incentives as well as punishments even rules

    for termination of contract before its legally specified end are

    defined. Whats more, service level agreement (SLA) has been

    widely used as a reference for performance measurement.

    (4) Transferring activity

    The details related to transferring business activities like timetable

    for transfer, human resources handling are mostly described in the

    outsourcing contracts. Since the control of business process is now

    reassigned to service provider, how to properly integrate the

    outsourced processes into the outsourcing company and define their

    interfaces should be paid great attention to.

    (5) Managing ongoing supplier

    After the adaptation period, outsourcing company now changes its

    role from operational management into a more strategic one

    (monitoring the BPO activities and performance) and forms a

    management team in charge of coordination. Generally, because the

  • 8/4/2019 A Study on Human Resource in Ites

    42/87

    methods used by the management team to supervise BPO activities

    are scheduled by the contracts (such as regular reports delivered by

    service providers, periodical meeting) and lack of effective

    technical support and analysis methodology, this phase is always

    confronted with many problems.

    (6) Ending Contract

    At the end of an outsourcing contract the outsourcing company has

    three options: to renegotiate the contract with the same supplier, to

    change supplier or to in-source the activity again. The two first

    options highlight the cyclical nature of BPO while the last one

    corresponds to its termination.

    1.11 LEARNING EXPERIENCE

    Mushrooming of small players

    Attractive growth rate of the I5 has resulted in many reckless start-ups. Several

    companies from unrelated sectors without the required expertise entered the industry

    lured by the healthy potential of the industry. These small companies are now finding it

    difficult to survive in this capital-intensive industry. In a dire strait, some of the players

    are taking huge cuts in their billing rates, which in turn threaten to de-stabilise the

    entire industry by reducing margins to unsustainable levels. They also portray a

    negative picture of the industry as a whole because of their inability to deliver on time.

    Margins under pressure

    With increasing competition and subsequent price dips, the margins of ITES companies

    have come under tremendous pressure. Moreover, most of the players in the industry

    are working in low margin areas. More than 60% of the KPO business coming to India

    is voice related. Barring transcription, voice has the lowest margins among KPO

    business. With the BPO business increasingly getting commoditised, moving up the

  • 8/4/2019 A Study on Human Resource in Ites

    43/87

    value chain is a sensible option before the industry. Vendors can move up the value

    chain vertically. For example, for a credit card customer, the low end processes would

    include services such as data entry and processing of applications, but the higher value

    jobs would include processes such as credit evaluation and fraud detection. Vendors

    can also move horizontally, that is expand services portfolio by moving into

    sophisticated areas such as accounting, certain engineering services, consulting etc.

    The ITES industry currently employs more than 171,000 professionals compared to a

    25,000 in 1999. However, India is running out of the supply of good quality managerial

    talent. There have been recent cases of mid-sized companies losing KPO orders for not

    being able to demonstrate a competent team that can manage a large workforce. High

    level of attrition further complicates the problem. At least 60,000 of the 171,000

    workforce change jobs every year. The supply of skilled manpower to the industry

    needs to expand at a fast rate to keep pace with the rapid growth of the industry. In

    order to create a big pool of qualified personnel, there is a need to encourage private

    institutions to provide training to people interested in joining this industry.

    1.12 CONCLUSION

    The researcher has studied the complete overview of Scientific Publishing Services

    pvt ltd, at Chennai for the past four months.

    A happy healthy employee will positively contribute to the organization goal.

    Company that provides lot of benefits to the employee will retain the exiting

    people in the organization attracts new talents for the organization, and looking

    forward to create many new clients in future.

    Hereby I conclude from my research that the growth level of I5 is extra ordering in

    kpo services and Im happy to know more about the process of the company.

  • 8/4/2019 A Study on Human Resource in Ites

    44/87

    CHAPTER II

    INTRODUCTION TO THE STUDY

  • 8/4/2019 A Study on Human Resource in Ites

    45/87

    2.1 INTRODUCTION

    ANALYSIS OF HR ROLE IN BPO INDUSTRY

    Provident Fund: As per the statutory guidelines, the employee is required to

    contribute a percentage of his basic salary and DA to a common fund. The employer for

    this fund contributes as well. The employee can use the amount deposited in this fund

    for various personal purposes such as purchase of a new house, marriage etc.

  • 8/4/2019 A Study on Human Resource in Ites

    46/87

    Gratuity: Gratuity is one of the retrial benefits given to the employee in which

    the employer every year contributes a particular amount. The fund created can be used

    by the employee for the purpose of long-term investment in various things such as a

    house etc.

    Group Medical claim Insurance Scheme: This insurance scheme is to provide

    adequate insurance coverage of employees for expenses related to hospitalization due to

    illness, disease or injury or pregnancy in case of female employees or spouse of male

    employees. All employees and their dependent family members are eligible. Dependent

    family members include spouse, non-earning parents and children above three months

    Personal Accident Insurance Scheme: This scheme is to provide adequate

    insurance coverage for Hospitalization expenses arising out of injuries sustained in an

    accident. It is applicable to all the employees of JFWTC and covers total / partial

    disablement / death due to accident and due to accidents.

    Subsidized Food and Transportation: The organizations provide transportation

    facility to all the employees from home till office at subsidized rates. The lunch

    provided is also subsidized.

    Company Leased Accommodation: Some of the companies provide shared

    accommodation for all the out station employees, in fact some of the BPO companies

    also undertakes to pay electricity/water bills as well as the Society charges for the

    shared accommodation. The purpose is to provide to the employees to lead a more

    comfortable work life balance.

    Recreation, Cafeteria, ATM and Concierge facilities: The recreation facilities

    include pool tables, chess tables and coffee bars. Companies also have well equipped

    gyms, personal trainers and showers at facilities.

    Corporate Credit Card: The main purpose of the corporate credit card is enable

    the timely and efficient payment of official expenses which the employees undertake

    for purposes such as travel related expenses like Hotel bills, Air tickets etc

    Cellular Phone / Laptop: Cellular phone and / or Laptop is provided to the

    employees on the basis of business need. The employee is responsible for the

    maintenance and safeguarding of the asset.

    Personal Health Care (Regular medical check-ups): Some of the BPO'S

    provides the facility for extensive health check-up. For employees with above 40 years

    of age, the medical check-up can be done once a year.

  • 8/4/2019 A Study on Human Resource in Ites

    47/87

    Loans: Many BPO companies provides loan facility on three different

    occasions: Employees are provided with financial assistance in case of a medical

    emergency. Employees are also provided with financial assistance at the time of their

    wedding. And, The new recruits are provided with interest free loans to assist them in

    their initial settlement at the work location.

    Educational Benefits: Many BPO companies have this policy to develop the

    personality and knowledge level of their employees and hence reimburses the expenses

    incurred towards tuition fees, examination fees, and purchase of books subject, for

    pursuing MBA, and/or other management qualification at India's top most Business

    Schools.

    Performance based incentives: In many BPO companies they have plans for ,

    performance based incentive scheme. The parameters for calculation are process

    performance i.e. speed, accuracy and productivity of each process. The Pay for

    Performance can be as much as 22% of the salary.

    Flexi-time: The main objective of the flextime policy is to provide opportunity

    to employees to work with flexible work schedules and set out conditions for availing

    this provision. Flexible work schedules are initiated by employees and approved by

    management to meet business commitments while supporting employee personal life

    needs .The factors on which Flexi time is allowed to an employee include: Child or

    Parent care, Health situation, Maternity, Formal education program

    Flexible Salary Benefits: Its main objective is to provide flexibility to the

    employees to plan a tax-effective compensation structure by balancing the monthly net

    income, yearly benefits and income tax payable. It is applicable of all the employees of

    the organization. The Salary consists of Basic, DA and Conveyance Allowance. The

    Flexible Benefit Plan consists of: House Rent Allowance, Leave Travel Assistance,

    Medical Reimbursement, Special Allowance

    Regular Get together and other cultural programs: The companies organizes

    cultural program as and when possible but most of the times, once in a quarter, in

    which all the employees are given an opportunity to display their talents in dramatics,

    singing, acting, dancing etc. Apart from that the organizations also conduct various

    sports programs such as Cricket, football, etc and regularly play matches with the teams

    of other organizations and colleges.

    Wedding Day Gift: Employee is given a gift voucher of Rs. 2000/- to Rs. 7000/-

    based on their level in the organization.

  • 8/4/2019 A Study on Human Resource in Ites

    48/87

    Employee Referral Scheme: In several companies employee referral scheme is

    implemented to encourage employees to refer friends and relatives for employment in

    the organization.

    Paid Days Off

    Maternity Leave

    2.2 OBJECTIVES & SCOPE OF THE STUDY

    Succession planning is an essential part of corporate strategy in most IT organizations.

    While the design of the succession chart looks good on paper, it has often been found

    that the planning process fails to meet requirements at the time of filling a key position

    that has just been vacated. It is not an easy task dealing with the ever-changing

    equations of the leadership pipeline. According to a report by US-based business

    research firm Cutting Edge, while many companies have succession plans, very few

    follow through with the rigorous implementation required. In fact, 70 percent of

    succession plans fail due to bad execution.

    Succession planning has to ensure that the right people with the right skills are in the

    right place at the right time. It can be done in three ways: role-based, individual-based

    and team-based. The first is about identifying key positions, the second focuses upon

    key people, and the last involves replacing a section of people or resources.

    Reviewing talent

    One of the challenges in all organizations is planning for HR needs. It is essential to

    adopt a disciplined approach to match HR resources with the anticipated needs of an

    organization. This includes aligning the succession planning process with business

    strategy.

    The purpose of the talent review is to figure out the talent required to implement the

    business strategy and constantly strengthen the talent pool. The talent review and

    planning process helps us identify talent for emerging roles in the organization, says

    Bijay Sahoo, vice-president (talent engagement and development) and head of HR, I5

    Technologies. Commitment from the top management is another key factor for

  • 8/4/2019 A Study on Human Resource in Ites

    49/87

    ensuring the success of succession planning. Sahoo reveals that in I5, the chairman

    (Azim Premji) and vice-chairman and CEO (Vivek Paul) give enormous importance

    and their personal time for talent review and planning, and personally supervise the

    development and implementation of the talent plan for key roles.

    According to Sahoo, the other essential factors are: (a) accountability, as the succession

    planning programme requires ownership at all levels in the organization. Each manager

    should be responsible for assessing and developing the talent in his or her team. (b)

    Constant attention, as it can be tempting to overlook the need for succession planning in

    the face of more immediate needs.

    Planning the process

    The bench strength of current and future leaders gives a competitive edge to every

    organization. At I5, the succession planning programme is called Talent Review and

    Planning (TRP), and it is the most critical part of the organizations leadership building

    and talent management process. Once our business strategy for the year is finalized,

    we identify the critical roles to execute it. We review the talent available for those roles

    internally as well as externally. We plan for the succession of existing critical roles,

    including that of the CEO, and identify employees who are ready to take over the roles

    immediately and over the next 1-2 or 2-3 years, informs Sahoo. He adds that the

    company does developmental planning for each identified internal candidate in terms of

    job rotation, training, coaching and performance counseling. They also keep track of

    potential external candidates, and establish touch points for attracting them at the

    appropriate time.

    The respective SBU heads and the SBU HR heads do the TRP for the top three levels oftheir business. This contributes to the TRP at the I5 Technologies level, where the

    chairman and vice-chairman, along with the HR head, get involved in talent planning

    for the top three levels. Next is the implementation of the talent strategies by

    developing and reviewing the action plan.

    At Infinite Computer Solutions (ICS), which has a global headcount of 1,800,

    employees have also taken up higher roles without a change in designation, with

  • 8/4/2019 A Study on Human Resource in Ites

    50/87

    support from functional heads and senior management teams? A skill-gap analysis is

    done of the candidates, and requisite training provided to make them able successors.

    Clear focus

    It is a known fact that while most management is interested in developing a pool of

    successors for key positions, they find it a difficult task to ensure the success of their

    efforts. Succession planning can get very complicated. Organizations must therefore

    have a clear focus.

    The training difference

    Organizations are less vulnerable to leadership crises when theres a shadow group of

    successors who are able and available to step into their shoes. Training plays a key role

    in succession planning. It is imperative to strategies, design and implements

    programmes to train future leaders.

    I5 has its lifecycle leadership development programmes, which are synchronized with

    the roles employees play at different stages of their corporate life. These include the

    New Leaders Programme, I5 Leaders Programme, Business Leaders Programme and

    Strategic Leaders Programme for different leadership positions that an employee will

    assume in the organization.

    Most organizations do skill-gap analysis of the selected candidates. A schedule is

    drawn for the prospective individual to acquire the knowledge, skills and competencies

    within a time-frame, says Sunder Rajan, general manager, HR & administration, ICS.

    He adds that the training could be through internal programmes or on-the-job (local as

    well as global) to gain cross-functional or cross-geographical exposure for better

    maturity of the expertise that would enhance the confidence level of the person.

    Just-in-time succession

    Then there just-in-time succession, which maps existing competencies of the staff to fill

    an important position. Succession planning software uses competency analysis which

    lets companies understand the demand side of the equation with what their staff has to

    offer. Succession planning is not an issue of a position; you can plan for two or three

  • 8/4/2019 A Study on Human Resource in Ites

    51/87

    years, but by that time the to-be-successor may have already left the organization;

    consequently it is not relevant. Instead of looking at a job to fill, organizations should

    profile it in terms of competencies, go to the data bank, and find whose competency

    profile matches the job, advises Stephen Martin, president of ITAP Europe. The key to

    this is competency development across the organization; ITAP has done succession

    planning for many global organizations through competency development.

    Whatever be the methodology, measuring the effectiveness of a succession planning

    programme is critical to every organization, irrespective of its size. After all, it is more

    than just the passing of power and responsibility it is about survival and continuity.

    Inspite of all these benefits, the attrition rate in BPO industry is very high, why? What isthe reason for an employee to leave? These and many more are the questions that need

    immediate attention from the industrial gurus.

    2.3 RESEARCH METHODOLOGY

    2.4 LIMITATION OF THE STUDY

  • 8/4/2019 A Study on Human Resource in Ites

    52/87

    CHAPTER III

    REVIEW LITERATURE

  • 8/4/2019 A Study on Human Resource in Ites

    53/87

    HR professionals all over the world, working is Call-Center or Contact Center

    or BPO industries are breaking their heads to formulate Retention Strategies

    but nothing is working in their favor. The average attrition rate in this sector is

    still 35-40%. No perks, no rewardsjust nothing is working.

    Before proceeding further, lets see why people are leaving? Why there is high

    attrition rate.

    Why people are moving?

    When there are so many benefits associated with BPO industry. when there

    are so many privileges for the BPO employees than what makes them to

    change the company/industry?? Is it only MONEY that matters or anything

    else as well?? After taking exit-interviews and analyzing the trend I am able to

    list out following reasons for a BPO professional to change his/her job.

    No growth opportunity/lack of promotion

    For higher Salary

    For Higher education

    Misguidance by the company

    Policies and procedures are not conducive

    No personal life

    Physical strains Uneasy relationship with peers or managers

    Lets also see as what are the various benefitsthat have been extended to

    people working in this sector.

    Employee Benefits Provided By Majority of the BPO Companies

    A part from the legal and mandatory benefits such as provident-fund and

    gratuity, below is a list of other benefitsBPO professionals are entitled to the

    following:

    http://www.bpoindia.org/research/bpo-in-india.shtmlhttp://www.bpoindia.org/research/bpo-in-india.shtml
  • 8/4/2019 A Study on Human Resource in Ites

    54/87

    1. Group Medical-claim Insurance Scheme: This insurance scheme is

    to provide adequate insurance coverage of employees for expenses

    related to hospitalization due to illness, disease or injury or pregnancy

    in case of female employees or spouse of male employees. All

    employees and their dependent family members are eligible. Dependent

    family members include spouse, non-earning parents and children

    above three months

    2. Personal Accident Insurance Scheme: This scheme is to provide

    adequate insurance coverage for Hospitalization expenses arising out of

    injuries sustained in an accident. This covers total / partial

    disablement / death due to accident and due to accidents.

    3. Subsidized Food and Transportation: The organizations provide

    transportation facility to all the employees from home till office at

    subsidized rates. The lunch provided is also subsidized.

    4. Company Leased Accommodation: Some of the companies provides

    shared accommodation for all the out station employees, in fact some of

    the BPO companies also undertakes to pay electricity/water bills as

    well as the Society charges for the shared accommodation. The purpose

    is to provide to the employees to lead a more comfortable work life

    balance.

    5. Recreation, Cafeteria, ATM and Concierge facilities: The recreation

    facilities include pool tables, chess tables and coffee bars. Companies

    also have well equipped gyms, personal trainers and showers at

    facilities.

    6. Corporate Credit Card: The main purpose of the corporate credit card

    is enable the timely and efficient payment of official expenses which

    the employees undertake for purposes such as travel related expenses

    like Hotel bills, Air tickets etc

  • 8/4/2019 A Study on Human Resource in Ites

    55/87

    7. Cellular Phone / Laptop: Cellular phone and / or Laptop are provided

    to the employees on the basis of business need. The employee is

    responsible for the maintenance and safeguarding of the asset.

    8. Personal Health Care (Regular medical check-ups): Some of the

    BPO'S provides the facility for extensive health check-up. For

    employees with above 40 years of age, the medical check-up can be

    done once a year.

    9. Loans: Many BPO companies provide loan facility on three different

    occasions: Employees are provided with financial assistance in case of

    a medical emergency. Employees are also provided with financial

    assistance at the time of their wedding. And, The new recruits are

    provided with interest free loans to assist them in their initial settlement

    at the work location.

    10. Educational Benefits: Many BPO companies have this policy to

    develop the personality and knowledge level of their employees and

    hence reimburse the expenses incurred towards tuition fees,

    examination fees, and purchase of books subject, for pursuing MBA,

    and/or other management qualification at India's top most Business

    Schools.

    11. Performance based incentives: In many BPO companies they have

    plans for, performance based incentive scheme. The parameters for

    calculation are process performance i.e. speed, accuracy and

    productivity of each process. The Pay for Performance can be as much

    as 22% of the salary.

    12. Flexi-time: The main objective of the flextime policy is to provide

    opportunity to employees to work with flexible work schedules and set

    out conditions for availing this provision. Flexible work schedules are

    initiated by employees and approved by management to meet business

    commitments while supporting employee personal life needs .The

    factors on which Flexi time is allowed to an employee include: Child orParent care, Health situation, Maternity, Formal education program

  • 8/4/2019 A Study on Human Resource in Ites

    56/87

    13. Flexible Salary Benefits: Its main objective is to provide flexibility to

    the employees to plan a tax-effective compensation structure by

    balancing the monthly net income, yearly benefits and income tax

    payable. It is applicable of all the employees of the organization. The

    Salary consists of Basic, DA and Conveyance Allowance. The Flexible

    Benefit Plan consists of: House Rent Allowance, Leave Travel

    Assistance, Medical Reimbursement, Special Allowance

    14. Regular Get together and other cultural programs: The companies

    organizes cultural program as and when possible but most of the times,

    once in a quarter, in which all the employees are given an opportunity

    to display their talents in dramatics, singing, acting, dancing etc. Apart

    from that the organizations also conduct various sports programs such

    as Cricket, football, etc and regularly play matches with the teams of

    other organizations and colleges.

    15. Wedding Day Gift: Employee is given a gift voucher of Rs. 2000/- to

    Rs. 7000/- based on their level in the organization.

    16. Employee Referral Scheme: In several companies employee referral

    scheme is implemented to encourage employees to refer friends and

    relatives for employment in the organization.

    17. Employee Stock Option Plan: Now, the actual question, why people

    are leaving? What types of retention strategies are required? What is

    expected from HR Professional and how they can address this issue?

    Retention - A Big Challenge

    Fundamental changes are taking place in the work force and the workplace that

    promise to radically alter the way companies relate to their employees. Hiring

    and retaining good employees have become the chief concerns of nearly every

    company in every industry. Companies that understand what their employees

    want and need in the workplace and make a strategic decision to proactively

    fulfill those needs will become the dominant players in their respective

    markets.

  • 8/4/2019 A Study on Human Resource in Ites

    57/87

    The fierce competition for qualified workers results from a number of

    workplace trends, including:

    A robust economy

    Shift in how people view their careers

    Changes in the unspoken "contract" between employer and employee

    Corporate cocooning

    A new generation of workers

    Changes in social mores

    Life balance

    Concurrent with these trends, the emerging work force is developing verydifferent attitudes about their role the workplace. Today's employees place a

    high priority on the following:

    Family orientation

    Quality of life issues

    Autonomy

    To hold onto your people, you have to work counter to prevailing trends

    causing the job churning. Smart employers make it a strategic initiative to

    understand what their people want and need -- then give it to them.

  • 8/4/2019 A Study on Human Resource in Ites

    58/87

    CHAPTER IV

    COMPANY OVERVIEW

  • 8/4/2019 A Study on Human Resource in Ites

    59/87

    I5 JOB FLOW

    Job Flow Chart (Journal Production)

    Step 1: Manuscript downloading and input Quality control

    Checking the manuscript for completeness and liaison with author to get missing

    elements, copyright transfer agreement and color change form.

    Step:2 Sending the files for the Typesetting-Login Department

    Input is received in three stage manuscript in page proof, corrected proof at revision

    stage, final correction at issue stage. All manuscript are checked and checked for the

    completeness and usability and logged into a tracking system

    Step 3: Pre editing department

    A pre editor indentifies every component of the article, places them in appropriate tag,

    generates XML and validation the same

    Step 4: Copy editing department

    Reviewing the manuscript for language and tone consistency and adding the tag for

    formatting, copy editing for style grammar and punctuation.

    Step 6: Online author correction

    Online proofing is an initiative from I5 to deliver PDF proof via internet. The proofs

    are hosted in I5s Website; author and editor can download the proof using the link

    which will be sent once the article is ready. Reminder will be sent to author as per

    customers deadlines. Both author and editor can incorporate their correction on the

    same file. It eliminates email delivery problems like spam and blocked attachment.

    Step 7: Issue line up/Imposition

  • 8/4/2019 A Study on Human Resource in Ites

    60/87

    Inserting article folio, Front matter, cover, back matter and advertisement print PDF

    and online deliverable creation for web hosting

    Step:8 Despatch and backup

    The role of Despatch department is to check and deliver erroe-free electronic files for

    both print and electronic media. All the electronic files are stored in CD?DVD using in

    house developed tool for further usage

    Stages Of Typesetting:

    Module III- Data Processing and data Transfer

    Conversion

    Majority of the files are supplied in MS word. These files are then converted into

    RTF/LaTex. Tex (tau epsilon chi) is a computer language designed for use in

  • 8/4/2019 A Study on Human Resource in Ites

    61/87

    typesetting math and any other technical material. During conversion all structures

    originally available is retained. If the supplied files are poorly structured/hardly

    convertible, they are captured/keyed.

    Input activities(Login and Workflow)

    Majority of the article are received via FTP and very few articles through courier in CD

    using word2Tex converter Ms word documents are converted into LaTeX .

    Output activities

    Despatch

    The role of dispatch department is to check and deliver error-free electronic files for

    both print and electronic media in the entire process all the high-resolution print PDFs

    are checked electronically using pitstop tool, mark up language files are validation

    trough an in-house tool, and grapic files are connected into the desire format

    Page proof

    Low-resolution

    Compression image

    XML

    Revision

    Low resolution PDF

    Compression image

    XML

    Issue

    High-resolution PDF

    Compression Image

    XML

    Backup

  • 8/4/2019 A Study on Human Resource in Ites

    62/87

    Al the electronic files are stored in CD?DVD using in-house developed tool for further

    usage.

    Dataset application

    Function: The in-house tool automatically creates a directory for each dataset and

    copies the low-res PDF file, figure,XML file,parses the files and generates an error

    report.

    Uploading application

    The function of uploading application is that it scans the uploading path in regular

    intervals and starts uploading to the files to the customer FTP site

    Module IV-Technical Editing

    2.4.1 Copy Editing

    2.4.1.1 Basic copy editing

    The main objective of a copy editor is to ensure that the text is cleaner and correct in

    terms of spelling, grammar and syntax. The task of a copy editor is to edit a manuscript.

    Levels of editing

    Light editing

    Its a level 1 editing or formal editing it should be performed on the manuscript that is

    error free.

    Medium editing

    Medium editing is also known as level 2 editing or substantive editing. should be

    performed on the manuscript of average quality.

    Heavy editing

    It is also known as intensive editing. Editors should mark and query manuscript as well

    as develop and maintain auxiliary amount of research to clarify or correct statement of

    fact.

    Work flow of copy editing

  • 8/4/2019 A Study on Human Resource in Ites

    63/87

    Copyediting can be done hardcopy or online, Using a copy editing tool. In I5 we

    primarily use an in-house develop tool for online copyediting. There are some

    journals/articles that are copyedited on hardcopy due to workflow requirement

    Input file for the copyeditors is a structured doc/tex file from the pre-editing department

    This file is copyedited using in-house developed tools. Copyediting may include style

    mark-up alone or may also include language editing as is the requirement of the

    publisher or the article.

    Step involved in copy editing

    I5 uses an in-house developed tools for online copy editing we have a well developed

    LaTeX based tool for editing article with numerous equation and also a word based tool

    for editing text article

    Looking from type setter point of view

    While copy editing an article the following points are important, identifying the various

    elements of the front matter, Identifying all the heading levels, sorting the list,

    identifying the figures, tables, equation, box ,schemes and quotation appropriates

    queries to the author whenever required.

    Looking from authors point of view and end user point of view

    Reading the manuscript completely is essential, without marking or changing anything

    Elements of a journal

    A journal comprises three parts front matter, body matter and back matter

    The front matter of a journal includes the cover page, editorial group from the

    publishers front, journal title, and copyright detail if any, table of contents, graphical

    abstract announcement and advertisement

    Front matter: The front matter of an article includes:

    Category/Article type

    This describe in very general term, the nature of the article, Examples included entries

    such as original, original articles, editorial and latter to the editor announcement events

    briefs experimental brief reports, technical note erratum and corrigendum.

  • 8/4/2019 A Study on Human Resource in Ites

    64/87

    Running Heads

    There can be a left and a right running head it is present at the top of each page of the

    article either centered or set at the corner the publisher wil mention what should form

    the running head.

    Digital object identifier(DOI)

    This is like the thumbprint of an article. No two articles can have the same DOI

    number.

    Article title:

    This the title of journal article and compulsory for all article types

    Author names must appear on each manuscript. Presentation of author names is as per

    publisher requirement.

    Corresponding author:

    Generally, Only one author is designated in the publication as the corresponding author

    for variations please check publisher requirement.

    Author contact information:

    This refers to the corresponding authors e-mail, telephone, fax and URL.

    Author address/affiliation:

    This entry indicates the affiliation of the authors listed. Every author must have an

    affiliation the means of the city and country should generally be in the language of the

    publication.

    Present address:

    In some case an author may give a present address different from that given in the

    affiliation ways of handling this should be as described in the publisher requirement

    Footnotes:

  • 8/4/2019 A Study on Human Resource in Ites

    65/87

    Information supplied in the form of footnotes in the front matter are types of article

    notes example include comments about prior presentation of the content or the naming

    of editorial responsibilities

    History

    The only possible entries are received, revised, and accepted, although an entry is

    published it should not be in the manuscript during copyediting.

    Abstract

    This presents a summary of the research done in the article an abstract is compulsory in

    certain articles types and optional in others an abstract may be single paragraph long or

    may have multiple paragraphs. Since abstract are o