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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Malhar Shah NetID msha827Group Number: 207

Website Link:

https://www.blogger.com/blogger.g?blogID=2009503772041186085#allpages

Tutorial Details

Tutor: Day: Time:Johnnie Shubert Wednesday 11am

Time Spent on Assignment:

25 hours Word Count: 1642

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AAD – ACTION AGAINST DYSLEXIA! INTRODUCTION

Dyslexia is a common learning barrier for many students and effects their ability to read and

write. Therefore students with dyslexia require special assistance while studying which

comes at a high cost for the government who has to fund these services. Therefore, we have

come up with a business solution, in the form of an application that takes a document such

as a PDF and converts it into an audio file that can be played back at the desired speed along

with a built in speech to text function to reduce the cost of providing services to these

students.

3. BUSINESS SECTION

3.1 Vision

To create innovative, cost effective products to help reduce learning barriers for the leaders

of tomorrow.

3.2 Industry Analysis: Learning support services

Industry: Learning support services. The industry in which my company will operate in is the

learning support services industry.

Force: High/Low: Justification:

Buyer power:

Low “We’ve had to pay for a teacher aid to help him

because he cant get the quality education he

derserves”(Fuatia,T, 2012). This quote helps to

show that the buyer power in this industry is

very low due to the fact that there are very few

services available to choose from to assist

students that have learning disabilities.

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Supplier power:

High “Impossbile for her to succeed at school without

teacher aid” (Taylor C, 2011). This shows us the

limited choice that buyers have as to whom they

wish to buy from or which service they wish to

receive, which shows that the supplier power in

the learning support services industry is high.

Threat of new entrants: High The threat of new entrants is high because there

is no special knowledge required to enter this

particular industry as information for the

customers needs can be easily obtained and as

there are no major barriers to entry such as

large setup costs.

Threat of substitutes: Low The threat of substitute products is low in the

learning support services industry due to the

nature of learning disabilties that people have,

many of which “have no cure” (Perlstein D,

2013). Due to this, there are no substitutes to

receiving the services from the learning support

organisations.

Rivalry among existing

competitors:

Low The rivalry amongst the existing competitors is

very low as there are only a few organisation

that provide learning support services or

products to support students with learning

disabilties, resulting in lower levels of

competition.

Overall attractiveness of the industry: I think that this is a very attractive industry as most

of the forces in the learning support services industry are low, which implies that this is an 3

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attractive industry to be in. Due to the buyer power being low, supplier power being high

with low threat of substitutes, this would be a good industry for a start up company like

mine to enter into and try to gain/obtain market share.

3.3 Customers and Their Needs

Our main customers are students with dyslexia as we have created this product for them.

Dyslexic students find common tasks such as reading and writing hard to do and find it hard

to read text and process it quickly in their minds. Therefore they require assistance with

tasks such as notetaking during classes. Dyslexic students also find it hard to covert what

they are thinking into written notes and therefore need assitance with writing/making

notes.

Learning support departments at universities are another one of our customers. Their

primary need is a cost effective solution to the current services they are providing to

students with learning disabilities. R. Napier (personal communication, 28 March,2014)

estimated the per semester cost for providing the note taking service to be $198,720.

3.4 The Product and Service

Our product meets the needs of dyslexic students as they can upload a document which

would can be converted into an audio file which the student can adjust the speed of to

match their personal requirement. Students are also able to use the speech to text function

of the app to convert what they say and have it written down for them reducing the errors

in writing and is therefore addressing their other primary need.

Our product also addresses the needs of the learning support department at the universities

as through the implementation of our app, they will be able to provide the same services,

but at a fraction of the cost resulting is them having more funds available to help students

that have other learning disabilities.

3.5 Suppliers and Partners

A potential supplier for us is Moa Creative, a company that specialises in making

applications. They are going to make the application for us and will be therefore supplying

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us with the necessary software. Another potential supplier for our company is Nuance NDEV

Mobile who will supply us with the speech to text software. They are another important

supplier for us as without their software, the AAD app will not be able to have the speech to

text function.

A potential partner for us are the Ministry of Education as they are currently providing the

funding for learning support services and therefore by partering up with them will give us a

platform to launch our app as they could promote it and we could help them by reducing

the amount they need to fund. The Dyslexia Foundation of NZ could be another partner for

us as they could help promote the use of our app increasing its awareness and we could

help them by granting them access to our app.

3.6 Strategy: Focused Low Cost

The cost strategy of our product is going to be low cost as we are trying to create a cost

effective/low cost app as identified in our vision statement. The competitive scope of our

product is narrow as the market to which we are trying to sell this app to is small because

the AAD app is only helpful to users that have dyslexia and compaired to the total poluation,

that is a small majority of people.

Therefore the overall strategy is focused low cost.

3.7 Value Chain Activity: Service after the sale

The most important value chain activity for our company is Service after the sale.

The reason it is the most important value chain activity is because we have created the AAD

app to provide learning support/assistance. Therefore we want to continue this support

after we have sold the product, to ensure that we can help our customers by removing their

learning barriers, meeting our vision and leaving our customers satisfied. To ensure that our

app remains low cost and meets our cost strategy we will not pass on any of the service

after the sale costs to our customers.

3.8 Business Processes

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3.8.1. CUSTOMER FEEDBACK COLLECTION PROCESS – This process if very important to our

organisation as through the received feedback we will be able to improve our app to ensure

that our product meets the customers needs. By having this process in place, we will be able

to identify areas where we can improve the ADD app and will be able to fix bugs and send

improved versions of our app through updates.

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3.8.2. SERVICE RECOMMENDATION PROCESS – This process is important for our organisation

as it falls in with our vision. The reason why this is an important process is because through 7

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the received feedback, we will be able to identify customers whose needs we might not be

able to fulfil through our app. In order to provide a service after the sale and to go that extra

mile we want to use this process to help those customers by providing them assistance to

where they could go to receive special assistance if required.

3.9 Functionalities

3.9.1. CUSTOMER FEEDBACK COLLECTION PROCESS

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Email/text customer Store customer feedback

3.9.2. SERVICE RECOMMENDATION PROCESS

Identify customers needs Recommend a service that a customer could use

3.10 Systems

3.10.1. CUSTOMER CONTACT SYSTEM – This system meeds the above functionalities as it

helps to contact the customer. Through the implementation of this system, we will be able

to contact our customesr in different ways such as through email/text and receive their

feedback from which we can work out ways to improve our product and help to remove

learning barriers for our customers.

3.10.2. FEEDBACK STORING SYSTEM – This system meets the above functionalities aswell as

once the feedback is gathered, this system will be able to store the received feedback from

the customers from which we can identify the customers needs. By having this process in

place we will be able to meet our vision and satisfy our customers.

3.10.3. SERVICE LOCATING SYSTEM - This system meets the functionality of recommending a

service that a customer could use, if our product does not meet their needs. This is an

important system as it will enable us to locate service providers that we could recommend

to our customers which will help in removing learning barriers, satisfying their needs and

helping us meet our vision.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

After the

Sale

1. Customer feedback collection process

1. Email/text customer

2. Store customer feedback

Customer contact system

Feedback storing system

Customer Relationship Management

Decision Support System 2. Service

recommendation

process

1. Identify customers needs

2. Recommend a service that a customer could use

Feedback storing system

Service locating system

Customer Relationship Management

Decision Support System

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CONCLUSION

By implementing information technology to create an application, we have been able to

provide our customers with an application that assists them in and out of class and by

reducing the overall cost to provide some services. The information systems also assist us in

making improvements to our app and recommending services that could be used allowing

us to satisfy the needs of our customers, meeting our vision and addressing the initial

problem.

REFERENCES

1. Dyslexia Foundation. (2014). The DFNZ foundation – about the foundation. Retrieved from: http://www.dyslexiafoundation.org.nz/about.html

2. Fuatai, T. (2012). Larger classes move sparks alarm. Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10806391

3. Hatcher, J., Snowling, M. J., & Griffiths, Y. M. (2002). Cognitive assessment of dyslexic students in higher education. British Journal of Educational Psychology, 72(1), 119-133. Retrieved from: http://psychsource.bps.org.uk/details/journalArticle/3346861/Cognitive-assessment-of-dyslexic-students-in-higher-education.html

4. Moa Creative. (2014). Our Work. Retrieved from: http://www.moacreative.com/our-work/

5. Nuance NDEV Mobile. (2014). How it works. Retrieved from: http://dragonmobile.nuancemobiledeveloper.com/public/index.php?task=home

6. Perlstein,D. (2013). Dyslexia. Retreived from: http://www.medicinenet.com/dyslexia/page5.htm

7. Stevens, A. (2011). 50 interesting facts about dyslexia. Retrieved from: http://athome.readinghorizons.com/community/blog/50-interesting-facts-about-dyslexia/

8. Taylor,C. (2011). Special-needs girl off school after extra funds refused. Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10738509

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