aapex effective tradeshow budgeting
Post on 12-Sep-2014
1.326 views
DESCRIPTION
TRANSCRIPT
![Page 1: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/1.jpg)
Effective Show BudgetingAAPEX Session 1
Exhibitor Summit May 3, 2011
10:15 a.m. – 11 a.m.
![Page 2: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/2.jpg)
Outline
Basic Introduction to AAPEX Budget Considerations Important Deadlines Important Contact Information
![Page 3: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/3.jpg)
AAPEX 2011 – Tues. Nov. 1 – Thurs. Nov. 3 AAPEX represents the $285 billion global motor
vehicle aftermarket. 2,045 companies Exhibited at AAPEX 2010 Buyers representing Automotive parts wholesale
distributors, retailers, service chains, jobbers and service professionals will attend AAPEX.
Largest B to B Show in the world
AAPEX
![Page 4: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/4.jpg)
51,126 qualified buyers attended AAPEX/SEMA. 90% made buying decisions/recommendations. 90% buy for up to 10 locations (domestic). 24,000 were top management.
2010 Buyers
![Page 5: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/5.jpg)
AAPEX Survey Results
3 Top Reasons Buyers Attend Shows Exposure to New Products and Trends Identify New Suppliers Build relationships with current suppliers
![Page 6: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/6.jpg)
Dollars and Cents
Detailed Budget Labor Hours - Install and Dismantle Plan Material Handling – Timing and weight are everything. Booth Design - Electric, internet, materials, etc… Rent or Buy Staffing Pre-show Promotion On-Site
![Page 7: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/7.jpg)
Industry Standards For Budgets
Exhibit space rental: 32% Exhibit design: 20% Show services: 14% Transportation: 9% Travel and entertainment: 18% Advertising & Promotion: 6% Other: 1%
![Page 8: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/8.jpg)
Budget Details
Sponsorships/Booth Booth space Membership Dues Sponsorship Other
Subtotal:
![Page 9: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/9.jpg)
Budget Details Continued
Exhibit Rental/ Design/ Fabrication Costs Project Management Project Engineering (Installation Drawings) Design Exhibit Rental Graphic Design Graphic Production Refurbishment / Construction Exhibit storage (per show) Pull/ Prep Other Subtotal:
![Page 10: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/10.jpg)
Budget Details Continued
Marketing Promotional Support Pre-show Printing/ postage/ mail house Giveaways Ads Press Kits Show-site Events On-site Promotions Post-Show Follow up Measurement of ROI & ROO Other
Subtotal:
![Page 11: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/11.jpg)
Free Promotion at AAPEX
Listings in the Show Directory Website listing including products Press Kits and announcements in Media
Center Buyer Connect (post show) where buyers are
sent a list of every booth they visited
![Page 12: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/12.jpg)
Budget Details Continued
Decorator Services Installation Labor Dismantle Labor Rigging Carpet Cleaning Porter Services Material Handling (Exhibit Property) Audio Visual Services Furniture Transportation (inbound and outbound) Other
Subtotal:
![Page 13: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/13.jpg)
Budget Details Continued
EAC Services Floral Booth Catering Electrical Service Communications- Phone & Internet Lead Tracking Entertainment Security Other
Subtotal:
![Page 14: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/14.jpg)
Budget Details Continued
Booth Staff Costs Travel Housing Meals Booth Uniforms Staff Training Registration Taxi, ground transport, parking Other
Subtotal:
![Page 15: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/15.jpg)
Budget Wrap-up
Set goals for AAPEX and determine what investments need to be made to meet goals.
Review previous years expenses and estimate this year.
Know the details.
![Page 16: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/16.jpg)
Deadlines
Keep track of deadlines. In many cases there are reduced costs for ordering by
a particular date. Keep your team informed of important deadlines.
Exhibit House Sales Staff Marketing Team
![Page 17: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/17.jpg)
Deadlines
Entry in the New Product Showcase 1-Jul Advertising I the Official AAPEX Product Extra 5-Sep AAPEX Celebrity Appearance Notification 10-Sep Entry in the First-Time Exhibitor Showcase 15-Sep Entry in the New Packaging Showcase 15-Sep CompuLEAD Order 20-Sep Advertising in the Official AAPEX Show Guide 23-Sep Advertising in the Official AAPEX Show Daily 23-Sep Badge Mailing Cutoff – International 14-Sep Press Conference Facility Application 1-Oct Traffic Max-Buyers Registration List 1-Oct Car Rental 1-Oct Provide Certificate of Insurance 1-Oct Concept 2000 1-Oct Exhibitor- Appointed Contractor Application 1-Oct Standard Booth Sign Order Form 1-Oct
![Page 18: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/18.jpg)
Deadlines Continued
Display Vehicles 1-Oct Photographer 1-Oct Security 1-Oct Models/ Hostesses 1-Oct AVW Audio/ Visual/ Computers 1-Oct Think Outside the Booth Promotional Opportunities 3-Oct Electrical/ Plumbing/ Telephone Services/ Cleaning/ Florist/ Catering 13-Oct Badge Mailing Cutoff – Domestic 13-Oct Freeman Companies/ Contractor Services 13-Oct Attendee Pre-Registration 17-Oct Send Freight Shipments to Freeman 25-Oct Exhibitor Badge Registration 29-Oct
![Page 19: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/19.jpg)
Complete List of Deadlines
Visit www.aapexshow.comClick on exhibitor
Exhibitor Deadlines
or Exhibitor Services Guide
Exhibitor Checklist – for a full checklist and other helpful Exhibitor information
![Page 20: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/20.jpg)
Contact Show Owners
Show Owners AAIA
www.aftermarket.org 301-654-6664 [email protected]
MEMA/AASA www.mema.org 919-406-8830 [email protected]
![Page 21: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/21.jpg)
Contacts at Show Management
Operations and show floor management:
W.T. Glasgow, Inc - 708-226-1300
Main Contacts at William T. GlasgowBill Sr. (ext. 16) - Anything and [email protected]
Bill, Jr. (ext. 18) – Location, Move in and [email protected]
Brian (ext. 17) – Floor Management and [email protected]
![Page 22: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/22.jpg)
Contacts at Show Management New Product and Packaging Showcase, First-Time Exhibitor
ShowcaseBetty Jaeger (ext. 20)[email protected]
Contracts, Exhibitor Badges, Exhibitor Login, Directory Listing, Invoices, Seniority
Sandi Kulas (ext. 19)[email protected]
Website, Meeting Space Jacki Canter (ext. 22)[email protected]
Buyer Information, Media Contacts, International Buyer ProgramJudy Novak (ext. 15)[email protected]
![Page 23: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/23.jpg)
Contact On-site Promotions
AAPEX Think Outside The Booth Promotional Opportunities Karen Tuvin
[email protected] www.aapexshow.com
![Page 24: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/24.jpg)
Contacts at Freeman
Freeman Companies – The Official AAPEX Decorator
702-579-1400http://www.freemanco.com
Material Handling, Freight Target QuestionsTed Merich
Exhibit Booth RentalMarci Grodin
All other Freeman Services: Furnishings, Carpet, Graphics, Audio Visual, ect.
Ellen Crowley
![Page 25: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/25.jpg)
Contacts at the Sands Expo Center
Electric, Internet, Phone Lines, Rigging, Audio Visual, Food and Beverage, Cleaning etc…
MAIN CONTACT:
Milton Dunn
Sr. Event Service Manager
(702) 733-5229
![Page 26: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/26.jpg)
Contacts at the Sands Expo Center
INTERNET:Justin Herrman----(702) 733-5542
PHONES:Karl Snedeger........(702) 733-5799
![Page 27: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/27.jpg)
Contacts at the Sands Expo Center
RIGGING/LIGHTING:Rita Taratko......(702) 733-5047
ELECTRICAL:Jay Godown........(702) 733-5548
![Page 28: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/28.jpg)
Contacts at the Sands Expo Center
FOOD/BEVERAGE:James Hughes..........(702)733-5366
Dir. Food/Beverage
![Page 29: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/29.jpg)
Contacts for AAPEX Official Publications
AAPEX Products Extra – Offical New Products Publication Terri McMenamin, Advanstar Communications [email protected]
AAPEX Show Guide and AAPEX Express – Official Directory and Daily Publication Jeff Stankard, Babcox Publications [email protected]
![Page 30: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/30.jpg)
Contacts at CompuSystems
CompuSystems is the official registration services provider for AAPEX/SEMA
Mike Blazejewski
Vice President, Exhibitor Services
Website: www.compusystems.com/order
![Page 31: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/31.jpg)
More contacts
For all the contacts you need at AAPEX go to www.aapexshow.com.
![Page 32: AAPEX effective tradeshow budgeting](https://reader033.vdocuments.net/reader033/viewer/2022061104/541277fe8d7f720a4e8b45b6/html5/thumbnails/32.jpg)
Thank You
Have a great AAPEX!