activity: carbon footprint, personal sustainability plan, and behavioral change dave newport,...
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![Page 1: Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, Director CU Environmental Center Peak to Peak Project August](https://reader035.vdocuments.net/reader035/viewer/2022070306/5519968755034653068b480e/html5/thumbnails/1.jpg)
Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, DirectorCU Environmental Center“Peak to Peak Project”August 15-16, 2011
![Page 2: Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, Director CU Environmental Center Peak to Peak Project August](https://reader035.vdocuments.net/reader035/viewer/2022070306/5519968755034653068b480e/html5/thumbnails/2.jpg)
This activity
Goals Create awareness of personal impacts
—and how to mitigate them Basic understanding of carbon
emissions Understanding of socio-economic &
cultural context Create agency for action Initiate behavioral change
methodology
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Global context & solutions
http://www.youtube.com/watch?v=ENcV5zeMILs
Discussion: emphasize challenges AND SOLUTIONS! Awareness must come with agency.
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Quick carbon taxonomyScope 1 (“Direct”)
Emissions created by the entity’s operations or entity-owned assets; CU “owns” a molecule of CO2 that we created through combustion of natural gas in boilers we own.
Scope 2 (“Indirect”) Emissions from operations owned and/or operated
by another entity but consumed by the reporting entity; Xcel “owns” the molecule combusted in its coal plant, but we control the demand for electricity from it.
Scope 3 (optional) Emissions created from activities upstream and
downstream of the entity; other entities “own” the molecule and create the demand for it. Entities have moderate and changing control over these sources, e.g. staff commuting, airplane efficiency .
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Activity: personal carbon footprint
Carbon Footprinthttp://www.carbonfootprint.com/calculator.htmlCarbon Footprint Calculator PG&Ehttp://www.pge.com/microsite/calculator/calc1.jspClimateSmart Calculator – Zerofootprinthttp://calc.zerofootprint.net/calculators/boulderCool Climate Carbon Footprint Calculatorhttp://coolclimate.berkeley.edu/uscalcEPA Climate Change- Greenhouse Gas Emissions Calculator (Household)http://www.epa.gov/climatechange/emissions/ind_calculator.htmlNature Conservancy Carbon Calculatorhttp://www.nature.org/initiatives/climatechange/calculator
DISCUSSION: Why different results from different calculators, and how consistently are scopes included and discussed? Implications?
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Quick personal context
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Activity: Personal Sustainability Plan
http://calculator.bioregional.com/
DISCUSSION: Are these actions effective, and can they be implemented consistently long term? How? And are these actions relevant to low-income/at risk populations? What might those populations care more about?
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Behavioral change method
Community Based Social Marketing (CBSM) is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. (smoking, drunk driving, prenatal health)
We use several principles of social marketing in Fostering Sustainable Behavior (McKenzie-Mohr, 1999)
Research on barriers and motivators Customized communications for specific targets Prompts Commitments, pledges and competitions Try to create a norm
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Pledging, the first step
Emory sustainability pledgeCU “Live Green” pledge
DISCUSSION: How can these be effective is there is no ‘enforcement?” How can these pledges grow in impact over time?
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Potential activity discussion issues
Scopes Where is the most leverage on
carbon?
Socio-economic How to connect with/assist those
most at risk?
Behavioral How to systematically engineer
behavioral change?
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Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, DirectorCU Environmental Center“Peak to Peak Project”August 15-16, 2011