advertising futures 2013 academy of finance & enterprise
TRANSCRIPT
Advertising Futures 2013
Academy of Finance & Enterprise
Presenters
• Priyanka Shivnani
• Shannon Raghunandan
• Andrew Armoogan
• Joseph Costantino
• Jeffrey Gil
• Erika Apupalo
• Elvira Rodriguez
• Alyssa Shanderson
Our Team
• Academy of Finance and Enterprise
• Saatchi & Saatchi
PROBLEM
Sporadic recyclers only recycle
when its totally convenient.
INSIGHT
People go out of their way to do
something if its meaningful.
WHO WILL WE REACH?
17-25 year olds
SO WHAT’S THE BIG IDEA?
Big Things Come
From Small
Packages
CAMPAIGN EXECUTIONS
TV
playing
CAMPAIGN EXECUTIONS
TV PRINT
• Basic recyclables turn into larger unexpected items
• Other variations
– Plastic Clothes
– Paper House
• Other Applications
– Digital Banners
– OOH
– Interactive
CAMPAIGN EXECUTIONS
TV PRINT SOCIAL
• Jump onto existing trends
– #transformationtuesday
– #tbt
• DIY videos
– #keepamericabeautiful
WHY INSTAGRAM
• Easily publish to Facebook, Twitter, Tumblr, Flickr, Foursquare
• Photos are more motivating than words
• Real-time, current
• Used to show and then motivate people
• Use hooks to engage readers
– “Extreme plastic surgery. Read More: ”
– “Big rewards for recyclers.”
– “Look what we caught ________ doing.”
• #keepamericabeautiful
WHY TWITTER
• Bigger network to work with and can reach
more people
• Inform people and entertain instantaneously
GOALS
• Turn sporadic recyclers into consistent
recyclers
• Fully reach our target market
• Spark interest
• Increase followers on Instagram & Twitter
SUMMARY
Engage target with:
• Emotionally inspiring TV ad
• Visually meaningful print
• Social media that uses existing trends
