aftersqool pitch deck 2015-09

1angel.co/AfterSqool | @AfterSqool | [email protected]

Gus Collazo, CEO and [email protected]

Connecting busy moms with great after school programs

Market Size: $6.1 Billion Annually

The Challenge (for parents)


• Parents need a quick and easy way to find all their after school and summer camp options

• Parents want to search class schedules in one place

• Parents want easy access to free trial classes & promotions

Parents want to quickly & easily find great after school programs

The Challenge (for businesses)


• Owners want to focus on teaching

• Time and money wasted while recruiting new students every year

• Current marketing options are not tailored to their business

Businesses need to find new students while saving time & money

* Small Business Association, U.S. Census Bureau 5angel.co/AfterSqool | @AfterSqool | [email protected]

After school businesses spend $6.1B in marketing*

• Offensive sales tactics

• Not focused on this niche

• Expensive

• Limited Choices

• Limited to no schedule searching

• Some limited only on summer camps

• More choices

• Full class schedule searching

• After school activities + summer camps

The Market Opportunity and the Competition


Parents• SEO

• Fundraisers

• Social Networks

MarketingBusinesses• Digital Marketing

• Mailings, Postcards

• Sales Calls


Current Plans• Basic Membership (FREE)• Plus Membership ($29.99/mo, ROI is 1 student

referral)Future Plans• Premium Membership ($49.99/mo)• Elite Membership ($99.99/mo)• Summer Camp Placements (10% of camp price)

2016 2021Estimated Customer Lifetime Value: $1,800 $12,100Estimated Cost of Customer Acquisition:$639 $194

The Business Model


Rollout Plan

2016Los Angeles, CA11,500 Business Members

2017Southern CaliforniaArizona20,000 Business Members

2018New York CityNorthern California48,000 Business Members

2019New York StateNevadaOregonTexasWashington75,000 Business Members

2020Arkansas, ColoradoFlorida, HawaiiIdaho, Iowa, KansasMinnesota, MissouriNebraska, New MexicoOklahoma, Utah112,500 Business Members

2021Remaining metros of US195,000 Business Members

2016 2017 2018 2019 2020 2021Plus Tier members ($29.99) $42,000 $603,000 $3,365,000 $7,744,000 $12,926,000 $20,293,000

Premium Tier members ($49.99) $0 $164,000 $1,643,000 $5,195,000 $10,773,000 $16,914,000

Elite Tier members ($99.99) $0 $0 $659,000 $3,151,000 $7,183,000 $11,277,000

Summer Camp Placements $0 $44,000 $607,000 $1,831,000 $4,400,000 $8,584,000

Total Revenue $42,000 $811,000

$6,274,000

$17,921,000

$35,282,000

$57,068,000

Financial Projections

2016 2017 2018 2019 2020 2021$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$42,000 $811,000$6,274,000

$17,921,000

$35,282,000

$57,068,000Projected Annual Revenue


GusCEO & Founder

The Team


Possible Acquirers

Market Cap of $2B, Cash Reserves over $300mRecently raised $2.2m in Series A

Our listing data and the business intelligence we gather from site usage would be very valuableInitial Public Offering of NASDAQ: AFSQ

The Exit Strategy

Raising: $500K seed round

THANK YOU FOR YOUR TIME

Gus Collazo, CEO and [email protected]

angel.co/AfterSqool@AfterSqool

Thank You

Source: U.S. Census information for 1997 - 2007

Child Day Care Serviceshttp://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/snapshot.hrml?NAICS=6244Other Schools and Instructionhttp://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/snapshot.hrml?NAICS=6116

Market Size Revisited

Source: Small Business Association

SBA estimates that small businesses spend 8% of their revenue on marketing and advertising.8% of $76B is $6.1B.