air show experience sponsorship program

UNIQUE NEW SPONSORSHIP: AIR SHOWS• Top North American Air Shows

• Attended Annually by Tens of Millions

• Captive Audience with Attractive Demographics

• Uncluttered Marketing Environment

The 2016AIR SHOW

EXPERIENCE SERIES

© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.

Who Sponsors Reach with Air Show Audiences

18 - 34; 34%

35 - 54; 45%

AGE

Male; 60%Female;

40%

GENDER

Source: International Council of Air Shows

1 - 4 Hours; 38%

4 - 8 Hours; 47%8+

Hours; 11%

SHOW DWELL TIME


Computers & Technology;

10%

Man-agement, Sales & Market-ing; 22%

Profes-sional

Services; 14%

OCCUPATIONSome

College; 37%

High School Gradu-

ate; 16%

4-Year Degree;

27%

Post Gradu-

ate; 16%

EDUCATION

$18K - $35K; 16%

$35K - $75K; 34%

$75K - $100K; 16%

$100K +; 25%

HOUSEHOLD INCOME


Source: International Council of Air Shows© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.

… are regular participants in many activities:

• 48% hike/jog/walking.• 32% biking.• 28% Theater/concerts/

shows.• 21% Watersports/boating.

… also attend major sporting events:

• 39% NFL• 19% NCAA Football• 27% MLB• 23% NASCAR


…are Affluent:• 65% own their home.• 43% bought a new

car/truck in last 3 years.• 28% have an

investment portfolio.• 10% own a vacation

home

BASED ON ATTENDEE SURVEYS, AIR SHOW AUDIENCES…

Source: International Council of Air Shows© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.

On-Site Benefits for B2B Sponsors

A High-Energy, Thrilling EnvironmentVIP Hospitality Chalets, Special Access for Guests & ClientsUnforgettable Siteseeing Flights and RidealongsMeet & Greets with World-Class PilotsAstronaut and Celebrity Pilots Speaking EngagementsUp Close with Amazing Military & Corporate Airplanes


Large Exhibit/Sales Footprints AvailableUncluttered Setting for more Effective MarketingExcellent Brand Density of ExposureGreat for Sampling, Contests and Product GiveawaysPartnerships with Non-competing Products and ServicesIntense Fan LoyaltyIdentification with Popular Charitable Causes

On-Site Benefits for B2C Sponsors


On-Site Benefit for All Sponsors

Air show fans are captive; they stay at show all day.Fans are emotionally engaged, sharing common themes of excitement, amazement, inspiration and awe. Fans leave happy: unlike sporting events, there are no winners and losers - everyone enjoys the show together.Fans consider air show admission a great family entertainment value, have time and money to spend on-site.


The Air Show Experience platforms facilitate effective execution of sponsorship objectives, including:

Brand Messaging Sales/Activations Social Media InteractionsContent on the platforms…• Integrates your brand, ensuring

constant fan interaction• Can be custom-created to associate

with show performers, storylines• Carries on after event• Is Interactive and social • Delivers measurable results• Produces actionable data

The Airshow Experience PlatformsMultiple Channels for Innovative Marketing

Video Walls

Hospitality Venue

Social Media

Mobile App

Digital Signage Kiosks

Digital Distribution


HOSPITALITY & EXHIBIT SPACE

EXECUTION• We work with show to fulfill sponsor

needs for exhibit space or hospitality.• Exhibit traffic is driven by contests, geo-

enabled app, in live video feed.• Can include interviews with company

representatives.

BENEFITS• Direct touchpoint with upscale

consumer audiences.• Outstanding sampling opportunities.• Uncluttered by other non-endemic (non-

aviation) marketers.



LED WALLS EXECUTION• Live, “must watch” production for

audiences on-site.• Sponsorship integrated into content.• Cross-promotion of other platforms,

sponsor exhibit.

BENEFITS• 68% Message retention of (vs. 10% for

just PA “reads”)• Sponsor’s content.• Drive on-site sampling.• Drive sponsor website and social media

traffic.



MOBILE APP EXECUTION• Compelling content integrated with

other platforms• Interactive participation: voting,

contests, social posting

BENEFITS• Database of participants• Sponsor branding• Sponsor content• Couponing• Push messaging



DIGITAL DISTRIBUTION EXECUTION

• Global extension of on-site feed multiplies sponsor exposure.

• Partnerships with major digital content distributors.

• Pre-, during and post-broadcast promotion by distributors.

BENEFITS• Remains available on-demand• multiplier of in-show sponsor exposure• Allows real-time call to action for sponsors• Drive sponsor website and social media

traffic



SOCIAL MEDIA EXECUTION• Sponsors SM feeds are layers on top of

race and race team feeds• SM producer continuously cross-posts,

drives trends and promotes sponsor SM

BENEFITS• Measurable growth in captured SM customers• SM traffic spike during and after event• Allows real-time call to action for sponsors• Allows sponsor “influencer” status

opportunity



DATE MARKET DMA ATTENDANCEMarch 16 Tampa FL 13 200,000 April 20 Lakeland FL 250,000 May 18 Wantagh NY 1 125,000 May 25 Kingstown RI 200,000 June 15 Dayton OH 65,000 July 20 Oshkosh WI 35 400,000 July 27 Seattle WA 14 200,000

August 10 Chicago IL 3 1,500,000August 24 Ypsilanti MI 100,000 August 24 Cleveland OH 19 75,000

September 7 Fort Worth TX 5 50,000 September 28 Sacramento CA 20 100,000 September 28 San Diego CA 28 500,000

October 12 Millington TN 80,000 October 19 Lake Charles LA 100,000 October 26 Atlanta GA 9 150,000 October 26 Houston TX 10 100,000

November 2 Pensacola FL 100,000

Choice of Air Shows Across Many Top DMAs

With over 250 annual North American air shows, virtually

every major market is covered. Sponsors choose shows best suited to their customer base

and marketing goals.

SELECT 2015 Air Shows


ACTIVATION Aggregated Single Show

On-Site Benefits (16 Show Days) Average

EXHIBIT/SAMPLING Exhibit Foot Traffi c 127,500 21,250Samples Distributed 63,750 10,625

HOSPITALITY ChaletComplimentary Guest Passes

On-Site Signage/RecognitionJumbotron Physical Signage Impressions 4,250,000 708,333PR/Verbal Announcements Impressions 4,250,000 708,333Opportunity to speak/intro. (b) Impressions 850,000 141,667Jumbotron Billboard (b) Impressions 15,937,500 2,656,250Jumbotron Commercial (b) Impressions 16,575,000 2,762,500

Website/Digital/Social MediaWebsite Visits Driven Unique Visits 85,500 14,250New Facebook/Twitter Likes/Followers 12,750 2,125

Official Programs/PublicationsPrograms, Tickets, etc. Impressions 637,500 106,250

AGGREGATE SPONSORSHIP SUMMARY

Sponsorship PackageSummary Value & Benefits


Aggregate Value Average Single(6 Shows) Show Value

VALUATION Show Attendance (All Days) 850,000 141,667

On-Site Benefits$71,000 $11,833

On-Site Signage/Recognition$515,738 $85,956

Website/Digital/Social Media$639,600 $106,600

Official Programs/Publications$27,094 $4,516

Total Tangible Value $1,083,131 $180,522Intangible Value $806,933 $134,489TOTAL VALUE $1,890,064 $315,011

AGGREGATE SPONSORSHIP SUMMARY

Sponsorship PackageSummary Value & Benefits

Total Value all Benefits: $1.0 MillionPackages will be custom-built for sponsors based on number of shows, which platforms are utilized and what creative used


Throttle Up Your Return on 2016 Sponsorship Spending

“Air shows are likely to grow even more popular with marketers as they learn of the events’ unusually broad-based demographics and fan loyalty.”- Adweek

“We sponsor a lot of events - this [“Thunder Over the Boardwalk”, the Atlantic City Air Show] is the event that our customers remember through out the year and start asking early for tickets to.” - Brian Juleskusky

Senior VP, Bank of America

“All of the feedback was unanimous. They loved the location and VIP treatment - many of them had been to the show before, but not like this! It was a great opportunity for us to spend time with them and we can't wait for next year!”- Pepe Miller

VP, Ad Sales, Midwest Region Discovery Networks

“Fina is involved with air shows for three reasons. First, it’s the most efficient event marketing vehicle we’ve found in terms of cost. Second, we achieve a greater density of brand awareness… Third is the opportunity we have to interact with a large crowd. For us, it means signing up credit cards. For another sponsor, it may mean product research. The opportunities are limitless.” - Mark Palmer

Manager, Corporate Communications, Fina Oil & Chemical Company

For more details, contact Phillip Hurst407.399.3300

[email protected]
