aisap spring roadtrip
DESCRIPTION
TRANSCRIPT
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Show
don t’Tell
TRAVIS WARRENWHIPPLEHILL, INC
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2006 FAQ
2
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NEW
FAQ
search for better screen shot if I have time.
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CONTENT
W H I P P L E H I L L
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W H I P P L E H I L L
Teacher
Student
Alum
ParentHead of School
Parent of Alum Candidate
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Canon logo or image of canon product slick .. website.
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SHARED MEANING
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SHARED MEANING
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SHARED MEANING
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W H I P P L E H I L L
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W H I P P L E H I L L
Content + Comments = Shared Meaning
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W H I P P L E H I L L
Comments + Network= New Form of PR
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W H I P P L E H I L L
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The goal today is engagement
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Show
don t’Tell
W H I P P L E H I L L
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W H I P P L E H I L LW H I P P L E H I L L
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W H I P P L E H I L LW H I P P L E H I L L
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Carol Cheney, Cheney & Co.
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Carol Cheney, Cheney & Co.
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http://www.nytimes.com/2009/08/19/education/19college.html
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elcome to Blank School. It is my hope that by exploring our web site, you will discover the countless opportunities available at Blank to young men who are in pursuit of academic excellence, sound character development, and athletic and artistic training at the highest levels.
Since our founding in 1900, Blank has been a leader in the education of boys. Our traditional approach to education provides our talented and diverse student body with the tools necessary to be successful leaders, thinkers and innovators in today’s world. While we are proud to send our students to the finest universities and colleges, our focus remains on the development of the whole boy. At Blank, our goal is to prepare our students to be good men as much as it is to prepare them to be exemplary scholars.
W
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Welcome to the admission section of
our website. We really hope you enjoy it.
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Write down 5 words or phrases you use to describe your school.
Let’s Differentiate
W H I P P L E H I L L
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W H I P P L E H I L L
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Words
Photos
Video
Audio
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Video
flickr.com/smilebig01
What do these say?
1. Fessy Fish Example2. Worcester Hillpoppas3. Pomfret Tuck Shop4. 3 Words to the World5. Proctor Orientation6.
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flickr/daniel_manning
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Takeaways
Your Audience Craves Reality
Trivial is good
Short Shelf-life = Honesty
Invite Conversation!
Use Social Media to Drive Traffic Back to your Site
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< / presentation >
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Photosflickr.com/multiget
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What is the most popular camera on the web?
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flickr/stillframe
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Audio
flickr.com/splorp
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flickr/stillframe
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Words
flickr.com/switchmorgan
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ON BLOGGING“Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say” - Seth Godin.
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W H I P P L E H I L L
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2000-2010
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0
17
34
51
68
85
102
119
136
153
170
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Posts per year
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• Chuck’s Corners are written to specifically reinforce key nostalgic themes
• Provide transparency and authenticity through frequency
• Share the blog if the topic highlights an alum or their specific interest. Engage!
• Learn alumni interests from comments and use for future stewardship
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=
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12/3/2002 at 1:00:00 AM - David GoodsellI never knew this piece of history about my father. I am so amazed that he did such a wonderful thing so many years ago. Wow how exciting to see this happening. To all the students at Proctor I commend you on your fine work. You are true Gentlemen and Ladies. Keep sailing!!!!!!! Ahoy There Mates David E Goodsell Ft Worth, Texas
3/9/2003 at 1:00:00 AM - Nancy (Heywood) BoileauIt was so nice to turn over the boat to where it was built by my cousin Fred Goodsell. It makes our hearts warm to know this was the right thing to do for our lost families. We hope to see the little boat on our swing through New England this coming Fall. Paul & Nancy Boileau Burlington, Vermont
5/23/2003 at 1:26:46 PM - OLIN POTTERAS A MEMBER OF CLASS OF 43 I TOO COMPLETED A ROW BOAT OF WHAT LOOKS TO BE THE SAME: STEAM BENT OAK RIBS WITH EDGE-NAILED PLANKS (TOUGH TO TRIM TO SHAPE) IT HAD A LITTLE SKEG, FLOATED WELL BUT WAS A BIT TIPPY. COULD PROBABLY FIND A PHOTO OF IT IN USE IF THERE IS ANY INTEREST. OLIN POTTER
WHAT PEOPLE ARE SAYING ...
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5/24/2003 at 8:43:45 PM - Ruth & Rex McVayHow wonderful of all of you to restore Alfred Goodsells little boat and to honor him by bringing the "Little Boat Home "on your reunion. We all wish his health would allow him to be there-his spirit will be I am sure of that. We are very proud of him and happy for him to be able to hear about this honor. Thank you Procter. Sincerely Alfed Goodsells sister and brother in-law.
5/24/2003 at 11:33:34 PM - Alfred GoodsellI received the invite from Lou and if it was in my power to be there I would, however my thoughts are with you at Proctor on the 14th, Olin I know that you will be there so you can speak for me . Those were some of the Happiest days of my life being a part of the student body at Proctor with the teachers Roland {PETE} Burbank and his wife Connie, Lee Henry, Bill Holts, Lyle Farrell , and Cap't. Rounds in the Shop. I wouldn't give the memories up for the world, and I am so happy to be a part of the Proctor History.
11/16/2007 at 7:40:36 PM - Connie CauchonThanks for making my father a real piece of history. He has always been a special person to me but this makes him more special than ever. Thanks again for restoring his Little Boat.
WHAT PEOPLE ARE SAYING ...
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1/17/2010 at 4:53:01 PM - Deborah WessellsNice article about a wonderful young man (my great nephew).
WHAT PEOPLE ARE SAYING ...
1/17/2010 at 5:02:22 PM - Alice Martinwonderful article, wonderful young man...from his completely unbiased grandparents!
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< extras >
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SEO
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Google & The Long Tail
head long tail
So, if this was google what would it look like?
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private scho
ols
private scho
olbo
arding
sch
ools
inde
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choo
lsprivate ch
ristia
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ool
prep
sch
ools
best priv
ate scho
ols
private ca
tholic sch
ools
boston
priv
ate scho
ols
california private scho
ols
chicag
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ols
colorado
priv
ate scho
ols
private girls
sch
ool
private bo
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ool
private ca
tholic sch
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private scho
ol hoc
key
private scho
ol swim
ming
private scho
ol le
arning
disab
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private scho
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The Long Tail
head long tail
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private school private schools
private high schools
best private schools
florida private schools private christian schools
independent schools prep schools
private high school texas private schools top private schools
best private high schools best private school
private boarding school
boston private schools
private boarding schools ny private schools
private elementary school private elementary schools
boarding school
School Phraseology ( head )
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private middle schools
private girls school private school loansprivate school job
private catholic schools
private school aid private schools vs public schools
jobs in private schools private school vouchers top private schools
School Phraseology ( long tail )
private school troubled teens
spain abroadprivate school hockey
private schools diversity
private school swimming
private school employment
moutain classroom private boys school
private school learning disability
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O M N I T U R E
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Visits from Google
0
750
1,500
2,250
3,000
Feb
1 200
7
Mar 1 2
007
Apr 1
2007
May 1
2007
Jun 1
2007
Jul 1
2007
Aug 1
2007
Sep 1
2007
Oct 1 2
007
Nov 1
2007
Dec 1
2007
Jan 1
2008
Feb
1 200
8
Eagle HillProctorFountain Valley
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2006/07 2007/08
an inquiry is engagement.
0
10
20
30
40
50
60
70
Sept Oct Nov Dec Jan Feb
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Tactical Approach
Think in WORDS and PHRASES
Research Key Phrases
Segmented by Audience & Value
Content Strategy - Framework
Ongoing Content
Thesaurus
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Strategy
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Inquiry Visit
ApplicationAdmits
Revisits/Yield
HTML E
mails
Dynam
ic Pr
intSo
cial M
edia
Campu
s Tou
r
Scho
ol Web
siteProcess
Viewbo
ok
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6 touches
you control when
30 touches
they control when
Then
Now
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Go, go, go
April, they send a check and they want go,go,go.
Posted, portals, gotta be ready.Facebook Affinity Groups
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Retention
Getting people engagedRe-enrollment
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Not just Recruit, but retain
BlogsLooking at your calendarLeverage ... bang for your buck.
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W H I P P L E H I L L
Web Site
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W H I P P L E H I L L
Web Site
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W H I P P L E H I L L
Web Strategy
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1. SocialMedia 2. Your
Website
W H I P P L E H I L L
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SocialMedia Your
Website
More users Viral upside Cool factor Better tools
Better filterBetter privacy
Better brand controlFewer passwords
Building Online Participation
W H I P P L E H I L L
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Takeaways
Your Audience Craves Reality
Trivial is good
Short Shelf-life = Honesty
Invite Conversation!
Use Social Media to Drive Traffic Back to your Site
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QR Codes
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QR = “Quick Read”
a new kind of barcode
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http://qrcode.kaywa.com/
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