amerishop october 2012

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Amerishop is published monthly by Jett Communications LLC. Its content is entirely owned by Jett Communications LLC. Any reproduction, copy, rebuilding or use of our content is strictly prohibited. Ads in this publication are not owned by the advertiser. They are the sole property of Jett Communications LLC and any reproduction in any way of our content is strictly prohibited. Tear sheets are available only when asked for up to 30 days past drop dates. Jett Communications LLC will not be responsible for tear sheets past 30 days of publication drop date. No exceptions. Jett Communications LLC and other advertisers do not endorse or recommend any certain agenda or statements, this publication is used as a tool to reach out and practice free speech. Jett Comm. LLC does not and will not guarantee drop dates for the publication. There are too many things that can happen to do this.

Jett Communications, LLC.Saint Louis, Missouri

(573)[email protected]

Publisher: Jett Communications, LLC

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A Value That Never DecreasesMarketing Means Bringing Customers to your Marketplace

Mark Twain—a Missourian, by the way—once wrote, “Many a small thing has been made large by the right kind of advertising.” Conversely, many a successful enterprise has been made small because they didn’t advertise. With our four-county distribution coverage area and the thousands of copies produced, our newspapers have always supported and championed the Mom & Pop/small businesses that experi-enced the recession years the hardest. The Bagnell Dam area in Lake of the Ozarks was especially hit because when the economy takes a dive, fewer people go places for vacations. And when they do, they tend to squeeze the money belt a little tighter. This just perpetuates, and each year a little less business arrives at our local shopkeepers. These merchants are our friends and neighbors, and when they go out of business they seldom come back. But there is a way to break the cycle, and we would like to suggest that it just might be the answer you are looking for so you can bounce your business back. Advertise with us. Our papers did not get the proper credit for what we have done to bring business to the retailers, dealerships, and res-taurants within our distribution area, and we are willing to bring it back to the same level as before. We need the support of the advertiser or the willingness for our local readers to buy a subscription so that we can keep the bills paid and save everybody money at the same time. Consider this: Advertising is the only medium you can control – if you

want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely. Advertising allows you to target ideal customers only – when you match a very personal message to a very select au-dience you get a far greater customer connection. Advertising creates awareness for your content – It’s the force that drives a great deal of conversion and trust build-ing. Advertising adds credibility to your message – Every time you run advertising people assume that business must be go-ing well. You become the leader in your particular trading area. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness you automati-cally create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend on Facebook from ads, and employees can point to well-placed ads as a source of pride in the place they work. Let us help you. Treat advertising dollars as if they are just another utility that your business must maintain like elec-tricity, rent, payroll, and purchasing. There is a reason that brands such as McDonalds, Coca-Cola, and Nike spend bil-lions of dollars each year. It’s how they earn and retain mar-ket share, and it obviously works or they wouldn’t do it. It can work for you, too. And with our papers, it won’t cost you bil-lions! It’s time you let everyone know who you are and what you can do for them, and make a good living in the process.

by Lee McCain

www.amerishop.biz 3TABLE OF CONTENTS

12

FEATURES

2 A Value That Never Decreases

4 Music From the Main Street

6 Friday Night Lights

8 The Universal Language

11 Stuff to do in St. Louis

12 Biking the Katy Trail

14 Join the Army

16 Meet Me in St. Louis...In Style

18 Hollywood, Missouri

21 Prairie Home General Store Goes Solar

4

Very soon you’ll be seeing a very different look for your favorite Free Coupon and Features publication, AmeriShop. We’ll be getting away from the old newsprint style and will be printing the paper in more of a magazine format. It’s a fresh new look that will always contain the very best in content—and of course the great deals that you have come to expect. Our features will always bring you news about the fantastic events and places to visit in and around the Lake of the Ozarks, all the way to St. Louis, Jefferson City, and other areas of our beautiful state.

YOU CAN EVEN SUBSCRIBE! Don’t want to miss your AmeriShop? Why not subscribe? It’s just $16 for three months and it will arrive right at your door chock full of deals and news!

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www.amerishop.biz4

"Keep Music Live" is the battle cry of mu-sicians across the globe as live music gets replaced by DJ's and Karaoke nights. But in Osage Beach they apparently didn't get the memo because music is alive and well — and live — thanks to the Main Street Music Hall. For going on two decades the folks at the Main Street Music Hall have been offering up wonderfully produced shows that have been eagerly received by audiences from every corner of the world. The shows on the playbill of the Main Street Music Hall range from country-pop, oldies revues, and the famed Christmas on Main Street show that starts in November and runs through the holiday season.

THE SHOWSMAIN STREET OPRY If laughter is good medicine, you'll be the picture of good health after a night of family fun with the cast of this very popu-lar show. Variety, impersonations, comedy, and top-notch costuming and production all come together for an evening that has proven to satisfy just about any age and musical taste.

MUSIC FROM THE MAIN STREETOsage Beach’s Musical Gem

by Lee McCain

Thom “Gabby” Gumm and the cast of top-notch perform-ers who have made the Main Street Opry show a favorite destination for 18 years.

Naughty or Nice, the girls surround Santa Claus at the Christmas on Main Street show.Elvis is a part of the “Reelin’ in the Years”

show, thankyaverymushhh!

REELIN' IN THE YEARS The "Reelin' in the Years" show has proven to be a big hit for the past two years. If you are a Baby Boomer or just a fan of Oldies Radio, you will enjoy this "groovy" and fast paced, high energy show.

CHRISTMAS ON MAIN STREET An annual holiday treat! Join the Main Street Opry gang for this wonderful show. Starting November 9, and running through December 22, Christmas on Main Street has evening shows as well as Sunday mati-nee performances.

Patrons of the Main Street Music Hall can call (573) 348-9500 or (800) 348 9501 for show information and the schedule. They can also be visited online at www.lakemusichall.com.

The Music Hall is located at The Landing on Main Street. The address is 5845 Osage Beach Parkway in Osage Beach. From Highway 54, take the Nichols Road exit to Osage Beach Parkway, then right.

FEATURE

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www.amerishop.biz6 FEATURE

The chill hangs in the air, steam rises from the coffee mugs and thermoses held by the excited crowd anticipating the start of the game. The big bass drum of the home team's marching band sounds a little muf-fled because of the cold, and the brass sec-tion feels the icy sting of their mouthpieces, but the mood is warm. The whole town has come out for the homecoming game, and the visitors' side of the field also reflects the long drive its supporters took so they could support their boys. This is another Friday night in small town America. One could easily think that tonight's football game is just an excuse for a gath-ering that means so much more than mere sports spectatorship. For generations, as the players take the stage that is the grid-iron, the fervor that rises from the stands is a collective statement that all is well and that everything will be okay in the land of the free. After all, the kids running up and down the field, only discernible by the un-gainly numbers sewn onto their battle gear, represent the best in us. They are us as we see ourselves from back in the day. They don't know it yet but for these boys they are living what, for them, will become the good old days. These are the good old days. Half-time hot cider flows freely, and the forty-something dad hunter/gathers a box of hot dogs for his family. Smiles and hand-shakes and many pats-on-the-backs are exchanged between the owner of the diner; Hank, the hardware guy; number seven-teen's wood shop teacher; it's just another Friday night. It's like church. A couple of hours later the cheerleaders jump, the marching band strikes up the Ti-ger Rag, and the warriors trot proudly from the field. The home team won. The defeated team offers congratulations, but truly there is no defeat. Everyone will meet later at the Round Table Pizza Parlor to revel and replay these precious moments. Perhaps this is what is meant by Homecoming. As the frigid night brings a light snowfall that gently blankets the cars in the parking lot, inside the pizza place the warmth of the hearts of the people who make up this town

FRIDAY NIGHT LIGHTS

High School Football Defines

Middle Americaby Lee McCain

are represented by the kids playing video games, the dads bringing pitchers of beer to the tables, and the banners plastered on the walls that boast "We're Number One!" We are number one; and it has little to do with who won a football game. These are the Friday Night Lights.

365-

5477

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Just before the game. The Friday Night Lights welcome the players and the town to watch them on this cool October evening.

Since the inception of the state football

championship tournament, the Jeffer-son City Jays have won 10 state championships,

more than any other school in Missouri. In

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to win 600 games.

(573) 392-5469 • 204 Scrivner Rd • Eldon, MO 65026Bungart Cabinets

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www.amerishop.biz8 MUSIC

Music has been a universal language since the dawn of time because it speaks—often without words—to the heart and spirit. In the 17th century, musical groups started to become organized by com-posers who had a specific sound and message they wanted to present. This was the beginning of the modern sym-phony orchestra. However, the accessi-bility of high quality music and art was once very limited. Only those fortunate enough to live close to cultural epicen-ters would ever be exposed to the kind of art and music that we so easily take for granted. Modern communication capabilities have changed the landscape dramatically and exposed the world to closet virtuosos, amazing groups, and streaming performances via the in-ternet. I’m all for it, but nothing can replace a live experience that pounds your chest and shakes the ground. The acoustics of the venue, the chemistry of the performers, and the energy of the crowd that happens at live performances cannot be replicated any other way. On Sunday, October 21 at 3:00 PM you will have the opportunity for such an experience. The Symphony of The Lake is hosting an exciting symphony concert at School of the Osage Cum-mings Auditorium. It will include mu-sic from Les Miserables, Phantom of the Opera’s Music of the Night, and a collection of Disney favorites. There

will also be a presentation from Steps Dance Studio. The concert will be led by conductor Alexander Blanton. The difference between listening to a recording of symphonic music and actually being there is like the differ-ence between watching a NASCAR race on television and being in the stadium. There is no comparison. This is the fourth concert the Symphony of The Lake has hosted. The goal of this organization is bring a greater diver-sity of the arts to the area. In addition to putting on concerts they are committed to launching a string academy this fall that will edu-cate young players and provide an av-enue for local schools to incorporate stringed instruments into their con-cert bands. Come support this organization on Sunday, October 21 at School of the Osage Cummings Auditorium. The event starts at 3:00 p.m. There is also a chance to win some great raffle prizes at this entertaining and worth-while event.

by Eric Maher

THE UNIVERSAL LANGUAGE IS SPOKEN HERESchool of the Osage Hosts Symphony Concert

The difference between listening to a recording

of symphonic music and actually being there is

like the difference between watching a

Nascar race on TV and being in the stadium.

WHAT: Symphony of the LakeWHEN: Sunday, Oct. 21st at 3 p.m.WHERE: School of the Osage Cummings Auditorium 636 Hwy 42, Osage BeachCOST: $10 at the door, or $30 for discount package for 6.CONTACT: (573) 365-1605

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www.amerishop.biz10 ENTERTAINMENT

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CROSSWORDPUZZLE

Jaegerschnitzel

alertattackblazeschargecrimediversify earlyearthexamineexportfarmerforgefuturehearhomesmoneymonthpaintpatientpitchprisonpuntrendrulesalesecuritysortspeech teachertinttradetragedytrustvideovisitweatherworthW

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A hearty dish for cool fall nights arrives in the form of a Scandinavian staple, Jaegerschnitzel. The word literally means “hunter’s steak” and has been traced all the way back to Viking times. This was the typical Saturday evening dinner in Denmark, Norway, Finland, and Sweden, and it has stayed so all the way to present day. Serve it up with the potato dish of your choice and a side vegetable like asparagus or peas and you’ll be all set for winter solstice. Skoal!

Ingredients

1 1/2 pounds pork loin, cut into 6-ounce portions1 cup all-purpose flour1 tablespoon salt1 teaspoon freshly ground black pepper1 teaspoon granulated garlic1 teaspoon paprika1 egg1/2 cup milk2 teaspoons mustard1 cup crushed unsalted crackers1 cup panko bread crumbs1/2 pound bacon, diced1/2 diced yellow onion, approximately 1/2 cup2 cups sliced button mushrooms1/4 cup red wineOlive oil, for frying2 cups beef stock2 tablespoons unsalted butter, room temperature2 tablespoons chopped fresh Italian parsley leaves

Directions

Preheat oven to 350 degrees F.

Pound pork slices between sheets of plastic wrap to 1/4-inch thickness. In a shallow medium bowl, mix together 3/4 cup flour with salt, pepper, garlic and paprika. In another shallow medium bowl, combine egg, milk and mustard. In another medium shallow bowl, combine cracker and panko crumbs. Dredge pork slices first in flour, then in egg wash, and finally in crumbs. Let set on a baking sheet fitted with a cooling rack for 5 minutes. In a medium saute pan over medium heat cook the bacon until crispy. Remove from pan to drain on paper towels. In same pan with bacon fat, add onions and saute for 3 minutes. Add mushrooms and continue sauteing for 2 minutes. Stir in 1/4 cup flour. Cook flour to make roux until light brown, about 2 minutes. Add wine and cook for 3 minutes, reducing by 1/3, then add stock. Continue cooking to reduce by 1/3 again. Season with salt and pepper. Keep warm. Heat 1/4-inch oil in thick saute pan or cast iron skillet to 350 degrees F. Cook pork evenly on both sides, about 5 minutes for the first side, 3 to 4 minutes for the second. Remove to platter when done. Add butter to sauce, stirring until it has melted. To serve, cover pork with sauce. Sprinkle with chopped bacon and fresh pars-ley to garnish.

A Danish Dinner Treat

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Brent SimmonsSales and Leasing Representative • 573-645-6360

[email protected] • facebook.com/brent.simmons148 807 Southwest Boulevard • Jefferson City • MACHENS.COMVie

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STUFF TO DO IN SAINT LOU!

• Justin Bieber Live!Date: Saturday, October 27, 2012 at 7:00 p.m.Venue: Scottrade Centerwww.scottradecenter.com (800) 745-3000

• Celtic Festival featuring Black 47Date: Saturday, November 3, 2012Venue: Blanche M. Touhill Performing Arts Center at University of Missouri-St. Louis Black 47 has taken its Celtic-rock roots and blended the sound with distinctive musi-cal styles of reggae, hip-hop, folk, blues, Irish traditional, jazz and blues. Opening act is The St. Louis Irish Arts. Arrive early for the Celtic Festival atmosphere as Llywelyn’s Pub brings its finest to the Touhill Lobby to start the eve-ning with Irish food tasting and beer samples. Then stay after the concert for the Llywelyn’s Pub VIP Experience. Upgrade your ticket and join the intimate post-performance gathering

featuring open bar and buffet. 8:00 p.m. www.touhill.org (314) 516-4949

• Murder Mystery Dinner Theatre: The Haunted HunterFriday and Saturday nights at 7:00 p.m. until Saturday, November 10, 2012Venue: The Lemp Mansion Restaurant & Innwww.lempmansion.com (314) 664-8024

• Scarefest: The DarknessPlays until Wednesday, October 31, 20121525 S. 8th Street Located next to Soulard Market, this haunt-ed attraction features hi-tech animation and Hollywood-quality special effects. The Dark-ness also includes admission to both the “Terror Visions in 3D” haunted house where crazed clowns are on the loose and the Mon-ster Museum, stocked with genuine horror

movie props. More than 50 live actors interact with visitors to enhance the spine-tingling ef-fects. www.scarefest.com

• St. Louis Blues Hockey GameDate: Thursday, October 25, 2012 at 7:00 p.m.Venue: Scottrade CenterSt. Louis Blues vs. Colorado Avalanche.www.stlouisblues.com (800) 745-3000 or (314) 622-5400.

www.amerishop.biz12 OUT AND ABOUT

America’s longest “rails-to-trail” proj-ect, the Katy Trail, is flat and scenic and rambles through some of Missouri’s most scenic areas. It’s ideal for hiking, running, or cycling on just about any kind of bike. In particular, much of the trail follows the mighty Missouri River, which features amazing bluffs. In fact, the segment that passes between St. Charles and Boonville is an official portion of the Lewis and Clark National Historic Trail. The trail includes other landscapes as well, such as forests, wetlands, valleys, remnant prairies and rolling farm fields. And despite the changes in landscape, the Katy Trail is relatively flat. The trail occupies a segment of rail cor-ridor that once carried trains of the Mis-souri-Kansas-Texas Railroad, commonly known to locals as The Katy. In 1986 the railroad ceased operations along this route, literally paving the way to creating the ex-traordinary recreational opportunity it is today. The Katy Trail State Park is the na-tion’s longest rail-trail project—nearly 238 miles of scenic trail built especially for walkers and cyclists and stretching from Clinton east to Machens, in St. Charles County, is part of the American Discov-ery Trail, and is designated a Millennium Legacy Trail. Many of the towns along the way offer services to trail users, and you’ll find many access points.

COMBINE YOUR RIDE WITH A TRAIN TRIP

One popular method of getting from point to point along the Katy Trail is to ride Amtrak. “Roll on” bikes are allowed on the Missouri route, making it easy for you (and your bike) to ride Amtrak to some point on the trail, and then pedal back from there. For example, St. Louis-based riders and their bikes could board Amtrak in Kirk-wood, ride the train to Sedalia, and then pedal the Katy Trail back to St Charles. It’s not the M-K-T, but Amtrak stops at several towns near the Katy Trail. Many cyclists and hikers travel one direction on the trail and then use the train to get back where

they started. Here’s where Amtrak stations are located, along with their corresponding Katy Trail trailheads in parentheses:

• Washington (Dutzow trailhead, mile 74)

• Hermann (McKittrick trailhead, mile 100.8)

• Jefferson City (North Jefferson trail-head, mile 143.2)

• Sedalia (on the trail, mile 229) Many of the hotels and B&Bs in these towns (and Jefferson City) will send a shuttle van to the trailhead for their guests. Horseback riding is also allowed on a 35-mile section of the trail, from Sedalia to Clinton. Also, the Katy Trail’s Tebbetts-Portland section now allows equestrian use. Runners love to use the Katy Trail for Long Slow Distance runs, because it’s flat, scenic, and the crushed limestone trail sur-face is easy on your legs. The only draw-back is that there are long distances with-out access to water, so runners and hikers should plan to carry their water. One of the best ways to experience the Katy Trail is on an organized group tour. Typically, the lodging and some meals are prearranged, so you can concentrate on the trail. And there are several organized end-to-end rides each year. The biggest ride, sponsored by the Mis-souri Department of Natural Resources, occurs in mid-June. Another approach is to contact tour organizers who will put together a more individually customized ride for you. In general, they take care of most lodging arrangements, some meals, luggage transfer and point to point trans-portation, so you can focus more on the ride itself. So many recreational opportunities ex-ist in Missouri, but one of the greatest lies right here in our own backyards. Two-hundred and thirty-eight miles worth! For more information, visit http://mostate-parks.com/park/katy-trail-state-park.

by Lee McCainBiking the Katy Trail

www.amerishop.biz 13

by Lee McCainBiking the Katy Trail

The old route of the Missouri-Kansas-Texas rail line—M-K-T or “Katy” for short—ran along the route that’s now the Katy Trail. But you can still experience railroad history all along the trail, through several preserved train cars, depots restored to their original splendor, and other vestiges of the railroading past that can be found along the trail.

The Katy Trail State Park, one of the longest rails-to-trails conversions,

travels across the State of Missouri from near St. Louis to Sedalia. Much

of the trail follows the wide rolling Missouri River.

The Katy Trail is a prime place to enjoy Missouri’s fall foliage, and the time is now! Colors generally peak around the second or third week of October.

www.amerishop.biz14 ST. LOUIS

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Join the United States Army!When you join the United States Army, you’re joining one of the oldest branches of the United States Armed Forces. The size of the Army makes it possible to employ the largest number of soldiers from any of the other branches. The Active Duty soldiers who comprise the largest sector make up 488,000 of the force. The Reserve units add another 189,000 soldiers ready for action when their coun-try needs them the most. If being a part of such a distinctive branch of the United States Armed Forces wasn’t enough to get you to join, there is a long list of benefits you will enjoy. Listed below are just a few of the benefits of serving in the United States Army: • Paycheck - Seeing as being a soldier in the Army is a job, you will be paid for your time. The job you hold as well as your rank will determine the amount you are paid. Other factors such as dependents, deploy-ment, active-duty status, housing status and marital status play a role in the amount you will be paid. • Retirement - Most companies in the United States have done away with their

retirement programs. In the United States Army, you can retire with a monthly in-come after only 20 years. • Tuition Reimbursement - Those soldiers who obtained a college education before en-listing in the Army can receive assistance in repaying their tuition. • College Education - The Montgomery GI Bill and the Army College Fund make it possible for you to receive up to $70,000 to go to college. • Travel - As a soldier in the United States Army, you will be able to be stationed in different bases within the United States and around the world. • Sign-Up Bonus - This is one of the big-gest incentives for many people to join. You can receive up to $40,000 if you sign up for a career which is highly specialized or un-dermanned. While enlisted, you can also qualify for re-enlistment bonuses. There are several other benefits you can enjoy as an Army soldier. To find out more contact Sergeant 1st Class William Robb at (573) 635-2132 or logon on to www.goarmy.com.

- Sergeant First Class William J Robb

www.amerishop.biz 15ST. LOUIS

It would mean that thousands of others would be reading it too. And with our large, four-county distribution area, as well as our vast online presence, all of those eyeballs would be trained on your business. Call us and find out just how easy and cost effective it is to advertise with AmeriShop!

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Situated at the corner of 4th and Olive Streets in the heart of down-town St. Louis is one of the greatest boutique hotels in America. This Five-Star gem is the Hilton St. Louis Downtown Hotel. Within walk-ing distance of The Gateway Arch, America’s Center and the Historical Laclede’s Landing and just blocks away is Busch Stadium—home of the St. Louis Cardinals, as well as The Edward Jones Dome, where the NFL’s St. Louis Rams play their home games—the hotel is central to many of the city’s premier attractions. At one time the historical Mer-chants Laclede Building, the pains-taking renovation to preserve its turn of the century beauty was kept intact when the landmark bank was converted into the hotel by the Hilton family. Hotels like this one can only come from true hoteliers, and the difference (and the proof) is in the service. “It’s always all about service, and doing it better than the competitor,” said Randy Dinwiddie, a frequent

guest of the hotel. “Just this weekend, my wife and I spent our anniversary together at the Downtown Hilton and the thing we liked the most was how the staff and the management anticipate every detail,” Dinwiddie said. The point is well taken because true service has all but disappeared in the Internet world we live in. Dinwiddie was especially im-pressed by the hotel’s restaurant. “Of course the food was spec-tacular; that’s a given. But the wait staff was top-notch. Our water glasses were never empty, and a small cleanup from a mishap at our table was dealt with promptly and without a fuss. I guess the word I’d use is: classy,” Dinwiddie recalled. According to Dinwiddie and his wife, the room they stayed in was first cabin all the way. There were choco-lates, bubbly, the room was immacu-late, and the view was unbeatable. The fact that the hotel is located right across from the world famous Gate-way Arch makes the hotel a magnet for tourists and businesspeople alike. “In my opinion, the Hilton St. Louis Downtown Hotel is a destina-tion on its own. It’s worth the trip just

to stay there,” Dinwiddie concluded.

WHAT A PLACE TO CELEBRATE!

The Hilton St. Louis Downtown Hotel offers covered parking, com-plimentary business center, The 400 Olive (an award-winning in-house restaurant mentioned earlier in this article), in-room dining, state-of-the-art fitness center with circuit training and strength machines and cardio-vascular equipment, oversized Jacuzzi and same day valet dry cleaning.

All 195 hotel rooms have compli-mentary high-speed wireless Internet access, 37-inch flat-screen high defi-nition televisions, in-room refrigera-tor with complimentary bottled water, two telephones with voicemail, data port and complimentary local phone calls, coffee maker with complimen-tary coffee and tea, large work desk

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The historic building was a bank in the 1800’s. The lobby still has the original bank vaults.

Enjoy TRADITIONAL favorites and CONTEMPORARY cuisine to create meals for any occasionTheir well-equipped business

center is open 24 hours and is conveniently located near guest services.

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by Lee McCainwith desk level outlets and ergonomic chairs and iron/ironing board. If you require exemplary service in St. Louis, Missouri, the Hilton Downtown St. Louis hotel is truly the home away from home that you are looking for.

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www.amerishop.biz 19BUSINESS

In this age of social media, show business wealth is no longer confined to the big enter-tainment centers like Los Angeles and New York. With investments in independent arts projects, these business ventures are beating those that were always assumed to be safe. Pre-sales into foreign markets and to instant video streamers like Netflix have all but removed the risk, and those charged with producing the many hours of needed programming have discovered that it is a seller's market and is likely to be for a long time to come. How did it get this way? How did formerly sure bets like real estate, blue chip stock market investing, and mortgage banking become the pariahs while show business emerged as the pot of gold at the end of a never-ending rainbow? The answer is a simple economic one: Supply and Demand. The number four export in the USA is entertainment, and the number six domestic consumption in gross national output is all entertainment related. Movies, television, video games, music, graphic novels, and a slew

HOLLYWOOD, MISSOURI?Entertainment is Creating Local Wealth All Across the Midwest

by Lee McCain

Setting up a shot for the Academy Award nominated Winter’s Bone, an independent feature shot in the Ozarks.

of other consumer aimed products generate billions and billions of dollars annually, and it shows no sign of stopping. But how does this high-flying exchange of capital trickle down to Mr. and Mrs. Main Street? It is the best kept open secret in the financial world today, and this is how it works. The Douglas family in Florissant, Missouri provides an excellent example of changing in-vestment strategies that have proven lucrative. Owners of a number of commercial properties, as well as a family farm northwest of St. Louis, the Douglas's were hit hard by the recession five years ago. "We were hurt early on because all of a sudden our storefront rentals and some of our other properties stopped flowing cash," Gina Douglas recalls. "Many of our longtime tenants went belly up, and the first thing they stop pay-ing is the rent when they enter a rough patch." That, and Gina's husband, Frank, a Missis-sippi River tugboat captain was laid off three times in two years. "When the guaranteed income gets spotty, that's when the trouble really begins." Neither Douglas would have ever imagined that their financial hiccups would be cured by, of all places, an independent filmmaker fifteen

hundred miles away. The Douglas's son, Micah, was attending Oregon State University in 2010 and went to a lecture about invest-ment strategies for the 21st century. The guest speaker was independent motion picture and television producer, Davey Porter and the younger Douglas was intrigued to say the least. "I learned that most large budget mov-ies and video games are financed through hundreds and even thousands of small invest-ments by regular people all across the country, and by diversified funds that are invested through places my mom and dad would know, like Vanguard and Edward Jones," Micah said. "Then, when I researched it and saw what the numbers were, I thought at first that it couldn't be right. But it was."

MAKING MONEY WITH MOVIES

With part of a small inheritance from his grandmother, Micah—a self described movie nut—decided he would give entertainment investment a try, and not only did it pay off for him, "it paid off big. I invested $10,000 and so far I've just about quadrupled my money." So what did he invest in? Avatar? Harry Pot-

ter? Hunger Games? "Nope. I put my money into a collective fund that financed five small movies; the straight-to-DVD kind. And one of them not only made it to the theaters, it was actually nominated for Best Picture." That film was 'Winter's Bone' which coincidentally was shot in Missouri's Ozarks. "The funniest part was when I told my par-ents. I'm sure they must have thought I was do-ing something criminal at first, but I introduced them to the producer who did the lecture and they ended up putting a few thousand into a movie project," Micah said. The interesting result the elder Douglas's learned is that their investment was already in the black before the film was even completed. The way that low budget film sales works is that the producer pre-sells the movie before it is even completed. The investors, for lack of a better description, provide interim financing to make the picture and then when the finished film is delivered, the prenegotiated amount is collected and the profits are distributed among the backers. This is all possible because the distributors, TV networks, cable networks, and overseas theaters cannot get enough program-ming to fill their potential slots. "And if you figure in how many DVD's and Blu-rays come out each week, it's endless," Micah said. Reached by phone in Oregon, Producer Por-ter reckons things are poised to stay this way for a long time to come. "It's a great time to be in this business from whichever end you are in," Porter said. "For investors, a minimal investment of $3,500 will generate years of profit because there are always new markets to sell a film or TV show into." Porter also said that different types of releas-ing also generate steady cash flow for investors in motion pictures. "The illustration that I like to use is back when they filmed 'Gone with the Wind' they had no idea that someday there would be something called television, and then VCR's, and then DVD's, and then Netflix and Redbox, and now Blu-rays," Porter said. He said that each time one of these new kinds of revenue is invented, that the owners and investors in these films make a whole new stream of cash that they could have never anticipated because the particular technology hadn't yet been invented. "What will be invented in the next five to ten years that we don't yet know about, but that will give us whole new ways to generate income from existing titles?" Porter questions. It seems that Hollywood is everywhere, even in Missouri—America's heartland. To inquire further about film and entertain-ment investing, contact Davey Porter at [email protected].

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www.amerishop.biz 21LOCAL BUSINESSPrairie Home General Store is Powered by Mother Nature

The Prairie Home General Store’s motto is “Where the future looks a lot like the past.” And for the most part that is true. A year ago, Tom and Jenna Moran purchased a 100-year-old building in Prairie Home that once housed Bill’s Plumbing & Electric and have turned it into a General Store with a lo-cal and organic twist. In keeping with their organic philosophies they have installed a full array of solar panels on the roof of their building. The Morans are no strangers to solar power. They live in a straw bale house out in the country in Prairie Home powered en-tirely off the grid by solar power. They have no television at home and live a real simple farm life. They have two sons, ages 3 and 18 months. Their children never see television commercials, but they can identify weeds and tell you all about Japanese beetles. The Morans stock their store with as much local and organic produce as they can get their hands on. “We want to support the local commu-nity as much as possible. These people are our neighbors. Everything we can do to sup-port people in the area helps our family as well,” Jenna said. “Our success is dependent on those around us, and their success also depends on us -- it’s building community. It’s our Declaration of Interdependence. We feel that communities need community stores more than big box places, much like the stores folks in the pre-1940’s used for sup-plies.” The General Store goes a step further in that mission with the addition of the solar panels. Not only do they power the store, but

the excess power is fed back into the power grid, so they are supplying power to their neighbors as well. “The solar panels add a new level of sustainability to the store. They will save us money -- savings we can pass on to our customers,” Tom said. The Morans choose their stock very care-fully, buying as much as possible from lo-cal farms and gardeners as well as carrying local art, books and music. They also take things on consignment. When they need to buy stock from larger stores, they choose to shop at stores that are socially responsible such as Trader Joe’s. They try to avoid large chain stores who take money from com-munities and give very little back. Of course they also have a large gar-den at home on their farm that they use to supply the store with some of the fresh produce and 100% grass-fed beef available at the store. “We have some organically grown pro-duce from our farm when it is in season, but we also get a large amount of produce from local farms so we can bring our cus-tomers the best selection possible,” Jenna said. The store is really a family affair. You’ll catch their kids running up and down the aisles... and their youngest will try to sell you all kinds of things when you come in. And every once in a while you’ll see Matil-da, a friend’s 3-legged dog who has become somewhat of an unofficial mascot of the store. It is really a place that invites you to come in and sit down. A selection of Amish

furniture makes for a wonderful conversa-tion area. And they will sit, chat and answer questions about all kinds of stuff from solar panels to gardening to cheese making. They have also recently received a beer and wine permit from the Prairie Home City Council, so they now have a large se-lection of beer and wine.

Next time you’re out for a country drive, stop by and step back in time, where “the fu-ture looks a lot like the past.” There’s always something new and different. They are a short trip up Highway 87 in Prairie Home. And don’t forget to catch them on Facebook at www.facebook.com/prairiehomegeneral-store.

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www.amerishop.biz22 AUTOMOTIVE

Fletcher KIA of Jefferson City General Manager Bill Dimitras holds the newest member of his family. Baby Stella arrived in August weighing in at 7 lbs, 10 ounces.

The founder of the Fletcher Motors auto dealerships, Frank Fletcher, lives by a motto he applies to the many businesses he owns and operates in Missouri and Arkansas: “The Real Boss is the Customer.” With a Better Business Bureau rating of ‘A’, and with one of the most loyal customer bases spread across his com-pany’s auto, restaurant, and hotel businesses, it is apparent that Frank and his team are doing something right. Fletcher says that he is pretty hands on with the day to day opera-tion of all of his compa-

nies. He draws no salary from any of them, he says, but is paid solely on how much his percentage of each company makes in net income. “I am still a salesman,” Fletcher re-marks. “I still know that sales are the key to success. I still enjoy working twelve to fourteen hours a day and doing a lot of what I did when I first started.” It is this dedication to delivering what the customer expects that results in the aforementioned loyal customer base. But what makes a typical auto dealer unique? After all, anybody can obtain a patch of parking lot, toss in a

few cars with open hoods and a couple of smarmy

guys in Sears

suits to intercept the wary car buyer, and call it a dealership, right? If only. The fact is, a successful dealership like Jefferson City’s Fletcher KIA happens because of its people. Folks like General Manager Bill Dimitras who have a vested interest in the community, and who knows that he will meet his customers in town; maybe at the grocery store, or at a ball game. It means he has to pro-vide good service and honest dealings with all of his customers because without them, there is no business. Frank Fletcher gives his managers carte blanche on making most decisions. “His philosophy is to treat everyone like they are your friend. Everything we do is an extension of Frank Fletcher. He’s a man of his word. We don’t cheat anyone. That honest ap-

proach is one of the reasons we’re so successful.” Fletcher’s hiring practices are unusual. Everyone who is a manager for him has most of their income tied to a percentage of the bottom line with the base salary being the smallest part of their total package. Fletcher says, “I believe that you have to be lucky and work harder

VALUES THAT BRING A FAIR DEALFletcher KIA Is a True Family Affair

by Lee McCain

than your competition to make things happen.” He has started lots of other enterprises, including Benihana’s Japanese Steakhouse, Riv-erfront Steakhouse, Fletcher Realty Company, Wyndham Riverfront Hotel and thirteen other car dealerships including Dodge, Chrysler Jeep in five cities. There are also Honda dealerships in two cities, Mercedes-Benz, Hyundai, Ford, Kia, Nissan and Toyota. Fletcher Companies ranks 12th Largest in the State of Arkansas. Frank answers the often answered question: “Why so much diversity? Sam Walton taught me to never have all your marbles in one bag.” Frank Fletcher KIA is located in Jefferson City at 905 Stadium Boulevard. They can be reached at (573) 658-9444.

“His philosophy is to treat everyone like they are your friend. Every-thing we do is an exten-sion of Frank Fletcher. He’s a man of his word. We don’t cheat anyone. That honest approach is one of the reasons we’re

so successful.”

The patriarch of the Fletcher family, and the owner of the many car dealer-

ships and other businesses, Frank Fletcher employs over 700 people in

the many businesses he owns.

www.amerishop.biz 23AUTOMOTIVE

NOW OPEN!FRANK FLETCHER KIA

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We Won’t Be Undersold or Out Serviced!FALL FRENZY AT FLETCHER KIA

$14,6632011 Kia Forte EX39,930 Miles • up to 36 MPG

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2004 Chevy Malibu100,523 Miles • up to 34 MPG

www.amerishop.biz24 AUTOMOTIVE

800 Highway 5 South | Tipton, MO | 660.433.5545 800.222.7383 | WWW.HAINENFORD.COM

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amerishop october 2012

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